14 Results for All Library Resources
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
|
|
The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situationsCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2332498Full text available |
| 2 |
Material Type: Article
|
|
Consumer behaviour towards sponsored-labelled targeted advertisements on Meta platforms in the context of MauritiusJournal of business economics and management, 2024-01, Vol.25 (1), p.175 [Peer Reviewed Journal]2024. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1611-1699 ;EISSN: 2029-4433 ;DOI: 10.3846/jbem.2024.21109Full text available |
| 3 |
Material Type: Article
|
|
Electronic shopping cart abandonment: What do we know and where should we be heading?Electronic markets, 2024-12, Vol.34 (1) [Peer Reviewed Journal]The Author(s) 2024 ;ISSN: 1019-6781 ;EISSN: 1422-8890 ;DOI: 10.1007/s12525-024-00697-0Digital Resources/Online E-Resources |
| 4 |
Material Type: Article
|
|
Positive emotions influencing consumer shopping behavior on e-commerce platformsManagement & marketing (Bucharest, Romania), 2024-03, Vol.19 (1), p.15-31 [Peer Reviewed Journal]2024. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2024-0002Full text available |
| 5 |
Material Type: Article
|
|
How Personality Traits Affect Customer Empathy Expression of Social Media Ads and Purchasing Intention: A Psychological PerspectiveJournal of theoretical and applied electronic commerce research, 2024-03, Vol.19 (1), p.581-596 [Peer Reviewed Journal]2024 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0718-1876 ;EISSN: 0718-1876 ;DOI: 10.3390/jtaer19010031Full text available |
| 6 |
Material Type: Article
|
|
Creating a sustainable future: insights into brand marketing in the luxury fashion industryCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2328391Full text available |
| 7 |
Material Type: Article
|
|
Digital Content Marketing and EWOM: A Mediational Serial ApproachBusiness Systems Research, 2023-12, Vol.14 (2), p.24-43 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1847-8344 ;EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0010Full text available |
| 8 |
Material Type: Article
|
|
Resistance to technological innovation and brand equity in the banking sectorManagement & marketing (Bucharest, Romania), 2024-03, Vol.19 (1), p.93-112 [Peer Reviewed Journal]2024. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2024-0006Full text available |
| 9 |
Material Type: Article
|
|
The role of perception of digital celebrities on live stream shopping intention through social interaction in IndonesiaCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2336637Full text available |
| 10 |
Material Type: Article
|
|
To Buy or Not to Buy? Exploring Ethical Consumerism in an Emerging Market—IndiaJournal of business ethics, 2024, Vol.191 (4), p.811-835 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Nature B.V. 2024. Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-024-05670-7Full text available |
| 11 |
Material Type: Article
|
|
‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderationCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2351095Full text available |
| 12 |
Material Type: Article
|
|
Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived riskCogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2328317Full text available |
| 13 |
Material Type: Article
|
|
Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?Business Systems Research, 2023-12, Vol.14 (2), p.158-172 [Peer Reviewed Journal]2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1847-8344 ;EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0017Full text available |
| 14 |
Material Type: Article
|
|
Store atmospherics and apparel behavioural intentions: The moderating effect of urban bottom-of-the-pyramid consumers' ageSouth African Journal of Economic and Management Sciences, 2024, Vol.27 (1), p.1-12 [Peer Reviewed Journal]COPYRIGHT 2024 African Online Scientific Information Systems (Pty) Ltd t/a AOSIS ;2024. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1015-8812 ;ISSN: 2222-3436 ;EISSN: 2222-3436 ;DOI: 10.4102/sajems.v27i1.5239Full text available |
Personalize your results
Refine Search Results
Expand My Results
New Records
Subject
- Social Sciences (13)
- Business & Economics (13)
- Purchase Intention (10)
- Marketing (5)
- Decision Making (4)
- Marketing Research (3)
- Management (3)
- Consumer Behavior (3)
- Consumers (3)
- Economics (3)
- Social Networks (3)
- Brand Awareness (3)
- Business And Management (2)
- Consumer Psychology (2)
- Consumer Behaviour (2)
- Attitudes (2)
- Attitude (2)
- Brand Image (2)
- Advertising (2)
-
More options
Databases
- ProQuest Central (14)
- DOAJ Directory of Open Access Journals (12)
- ROAD: Directory of Open Access Scholarly Resources (11)
- Coronavirus Research Database (5)
- Taylor & Francis (Open access) (5)
- Walter De Gruyter: Open Access Journals (4)
- Springer_OA刊 (1)
- ProQuest One Psychology (1)
- SciELO (1)
-
More options
Journal Title
- Business Systems Research (2)
- Cogent Business & Management (5)
- Electronic Markets (1)
- Journal Of Business Economics And Management (1)
- Journal Of Business Ethics (1)
- Journal Of Theoretical And Applied Electronic Commerce Research (1)
- Management & Marketing (2)
- South African Journal Of Economic And Management Sciences (1)
-
More options
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||