Results 1 - 20 of 1,343 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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The effect of innovation and consumer related factors on consumer resistance to innovationCogent business & management, 2017-01, Vol.4 (1), p.1312058 [Peer Reviewed Journal]2017 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license 2017 ;2017 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2017.1312058Full text available |
| 2 |
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The effects of consumer esports videogame engagement on consumption behaviorsThe journal of product & brand management, 2021-11, Vol.30 (8), p.1194-1211 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-04-2020-2839Full text available |
| 3 |
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Do pop-up ads in online videogames influence children’s inspired-to behavior?Young consumers, 2022-07, Vol.23 (3), p.362-381 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-06-2021-1347Full text available |
| 4 |
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Love or like: gender effects in emotional expression in online reviewsEuropean journal of marketing, 2022-11, Vol.56 (12), p.3592-3616 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2021-0064Full text available |
| 5 |
Material Type: Article
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Determinants of consumer’s willingness to boycott surrogate productsJournal of Islamic marketing, , Vol.8 (3), p.345-360 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-08-2015-0065Full text available |
| 6 |
Material Type: Article
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Mapping the influence of influencer marketing: a bibliometric analysisMarketing intelligence & planning, 2021-09, Vol.39 (7), p.979-1003Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2021-0085Full text available |
| 7 |
Material Type: Article
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Eat to the Beat: Musical Incongruity Resolution in Restaurant AdvertisingJournal of international consumer marketing, 2022-10, Vol.34 (5), p.567-591 [Peer Reviewed Journal]2022 The Author(s). Published with license by Taylor & Francis Group, LLC. 2022 ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2021.2022061Digital Resources/Online E-Resources |
| 8 |
Material Type: Article
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No matter what the name, we’re all the same? Examining ethnic online discrimination in ridesharing marketplacesElectronic markets, 2022-09, Vol.32 (3), p.1419-1446 [Peer Reviewed Journal]The Author(s) 2022 ;The Author(s) 2022. ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1019-6781 ;EISSN: 1422-8890 ;DOI: 10.1007/s12525-021-00505-z ;PMID: 35602118Full text available |
| 9 |
Material Type: Article
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Antecedents of Muslim tourist loyalty: The role of Islamic religiosity and tourist value co-creationCogent business & management, 2023-12, Vol.10 (2), p.1-21 [Peer Reviewed Journal]2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2023 ;2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2247871Full text available |
| 10 |
Material Type: Article
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eWOM, eReferral and gender in the virtual communityMarketing intelligence & planning, 2016-08, Vol.34 (5), p.692-710Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-05-2015-0090Full text available |
| 11 |
Material Type: Article
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Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions under ConfucianismJournal of business ethics, 2009-10, Vol.88 (Suppl 3), p.473-482 [Peer Reviewed Journal]Copyright 2010 Springer ;Springer Science+Business Media B.V. 2009 ;Springer Science+Business Media B.V. 2010 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-009-0304-9 ;CODEN: JBUEDJFull text available |
| 12 |
Material Type: Article
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Critical Factors Affecting Customers’ Purchase Intention of Insurance Policies in IndonesiaThe Journal of Asian Finance, 2021, Economics and Business , 8(2), 38, pp.123-133 [Peer Reviewed Journal]ISSN: 2288-4637 ;EISSN: 2288-4645 ;DOI: 10.13106/jafeb.2021.vol8.no2.0123Full text available |
| 13 |
Material Type: Article
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Corporate social responsibility and customer retention: evidence from the telecommunication industry in GhanaThe Journal of consumer marketing, 2021-01, Vol.38 (1), p.15-26 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2019-3459Full text available |
| 14 |
Material Type: Article
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Is font size a big deal? A transaction – acquisition utility perspective on comparative price promotionsThe Journal of consumer marketing, 2016-01, Vol.33 (6), p.408-416 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2015-1587Full text available |
| 15 |
Material Type: Article
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It’s never the same: the role of homogeneity in online servicesService business, 2014-09, Vol.8 (3), p.453-464 [Peer Reviewed Journal]Springer-Verlag Berlin Heidelberg 2014 ;ISSN: 1862-8516 ;EISSN: 1862-8508 ;DOI: 10.1007/s11628-014-0249-7Full text available |
| 16 |
Material Type: Article
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Brand extension and purchase intention of Jordanian banks’ clientsInnovative Marketing, 2022-01, Vol.18 (2), p.60-71 [Peer Reviewed Journal]2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(2).2022.06Full text available |
| 17 |
Material Type: Article
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Charting the path between communication strategies and overseas purchasing service performance in the e-commerce contextAsia Pacific journal of marketing and logistics, 2023-04, Vol.35 (4), p.997-1010 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-01-2022-0043Full text available |
| 18 |
Material Type: Article
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An investigation into critical service determinants of customer to business (C2B) type product returns in retail firmsInternational journal of physical distribution & logistics management, 2016-07, Vol.46 (6/7), p.606-633 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0960-0035 ;EISSN: 1758-664X ;DOI: 10.1108/IJPDLM-09-2015-0235Full text available |
| 19 |
Material Type: Article
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Did the Volkswagen Emissions Scandal Harm the “Made in Germany” Image? A Cross-Cultural, Cross-Products, Cross-Time StudyCorporate reputation review, 2021-11, Vol.24 (4), p.179-190 [Peer Reviewed Journal]Springer Nature Limited 2020 ;Springer Nature Limited 2020. ;ISSN: 1363-3589 ;EISSN: 1479-1889 ;DOI: 10.1057/s41299-020-00101-5Full text available |
| 20 |
Material Type: Article
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Is halal universal? The impact of self-expressive value on halal brand personality, brand tribalism, and loyalty: case of Islamic hospitalsJournal of Islamic marketing, 2023-03, Vol.14 (4), p.1146-1165 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2021-0327Full text available |
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