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Material Type: Conference Proceeding
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NEW INTEGRATED MODEL TO INVESTIGATE THE IMPACT OF AUGMENTED REALITY ON CONSUMERS SATISFACTION AND PURCHASE INTENTIONEconomic and Social Development: Book of Proceedings, 2023, p.1-6Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Apr 17/Apr 18, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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"DID I BUY THIS PERFUME BECAUSE OF THE CELEBRITY OR THE BRAND? OR BOTH?" UNDERSTANDING THE DIFFERENCE BETWEEN THE IMPACT OF CELEBRITY'S IMAGE AND BRAND'S IMAGE IN PERFUME ADVERTISEMENTSEconomic and Social Development: Book of Proceedings, 2023, p.304-312Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Apr 17/Apr 18, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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"It Is Still Someone Else'S!" the Effect of Implicit Theories on the Consumption of Pre-Owned GoodsAdvances in Consumer Research, 2021, Vol.49, p.235 [Peer Reviewed Journal]Copyright Association for Consumer Research 2021 ;ISSN: 0098-9258Full text available |
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Material Type: Conference Proceeding
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RECOGNITION OF THE COUNTRY OF MANUFACTURE AND THE COUNTRY OF BRANDEconomic and Social Development: Book of Proceedings, 2023, p.164-174Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Mar 31/Apr 1, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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The Influence of Reward Framing on Food ChoicesAdvances in Consumer Research, 2021, Vol.49, p.922 [Peer Reviewed Journal]Copyright Association for Consumer Research 2021 ;ISSN: 0098-9258Full text available |
| 6 |
Material Type: Conference Proceeding
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À Vous, but not For You: Multiple Languages on Product Labels Reduce Purchase IntentionsAdvances in Consumer Research, 2022, Vol.50, p.199 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
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Material Type: Conference Proceeding
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The Influence of Brand and Price on Purchase Intention of Mobile Phone in the Case of Taiwan College StudentsApplied Mechanics and Materials, 2013, Vol.411-414, p.2326-2329 [Peer Reviewed Journal]Copyright Trans Tech Publications Ltd. Sep 2013 ;ISSN: 1662-7482 ;ISSN: 1660-9336 ;ISBN: 3037858648 ;ISBN: 9783037858646 ;EISSN: 1662-7482 ;DOI: 10.4028/www.scientific.net/AMM.411-414.2326Full text available |
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Material Type: Conference Proceeding
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Food descriptions with a taste and suggestion component increase purchase intention -and behavior - F2Advances in Consumer Research, 2022, Vol.50, p.795 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
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Material Type: Conference Proceeding
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OMNICHANNEL RETAILINGEconomic and Social Development: Book of Proceedings, 2023, p.238-248Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Mar 31/Apr 1, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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The Effect of Recycled Packaging on Perceived Product NaturalnessAdvances in Consumer Research, 2022, Vol.50, p.225 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
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Material Type: Conference Proceeding
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EXPLORING THE IMPACT OF ONLINE ADVERTISING ON STUDENTS' CONSUMER BEHAVIOUREconomic and Social Development: Book of Proceedings, 2022, p.330-338Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Oct 19/Oct 20, 2022 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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The Impacts of Electronic Word of Mouth in Social Media on Consumers' Purchase IntentionsDigital Resources/Online E-Resources |
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Material Type: Conference Proceeding
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AN ANALYSIS OF THE SUSTAINABLE TOURISM HOTEL CONCEPT: THE INFLUENCE OF ENVIRONMENTAL PRACTICES ON CONSUMER VISIT INTENTIONSEconomic and Social Development: Book of Proceedings, 2023, p.195-204Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Oct 20/Oct 21, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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What You See is (Not) What You Get: Adverse Effects of Augmented Reality on Persuasion - G8Advances in Consumer Research, 2022, Vol.50, p.792 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
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Material Type: Conference Proceeding
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SATISFACTION OF USING QR CODES BY CUSTOMERS ON THE CROATIAN MARKETEconomic and Social Development: Book of Proceedings, 2023, p.14-26Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Jun 1/Jun 2, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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Critical Success Factors of Open Markets on the Internet in Terms of BuyersIFIP Advances in Information and Communication Technology, 2010, Vol.AICT-341, p.282-291Attribution ;DOI: 10.1007/978-3-642-16283-1_31Digital Resources/Online E-Resources |
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Material Type: Conference Proceeding
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Yes, W(om)e(n) Can! The Impact of Perceived Femvertising on Customer Loyalty and Purchase Intention - E8Advances in Consumer Research, 2022, Vol.50, p.797 [Peer Reviewed Journal]Copyright Association for Consumer Research 2022 ;ISSN: 0098-9258Full text available |
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Material Type: Conference Proceeding
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FACTORS AFFECTING TO TRUST AND INTENTION TO CONTINUE USING MOBILE BANKING: A CASE OF A-MOBILE APPLICATIONEconomic and Social Development: Book of Proceedings, 2023, p.305-320Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Feb 23/Feb 24, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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COUNTRY-OF-ORIGIN: LITERATURE REVIEWEconomic and Social Development: Book of Proceedings, 2023, p.64-80Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Jul 14/Jul 15, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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Material Type: Conference Proceeding
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COUNTRY OF ORIGIN EFFECT ON CONSUMER BEHAVIOR: EXPLORING CONCEPTUAL AND THEORETICAL FRAMEWORKSEconomic and Social Development: Book of Proceedings, 2023, p.122-132Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Oct 19/Oct 20, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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