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1 |
Material Type: Article
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Contribución a la marca país a través de la sostenibilidad de los procesos productivos en Chile: Empresas B CorpRetos, 2023, Vol.13 (26), p.253-271 [Peer Reviewed Journal]This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 1390-6291 ;ISSN: 1390-8618 ;EISSN: 1390-8618 ;DOI: 10.17163/ret.n26.2023.05Full text available |
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Material Type: Article
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Twitter’s impact in building reputed hospital brands in USAObservatorio (OBS*), 2020, Vol.14 (4), p.63-77Copyright OberCom 2020 ;This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. ;ISSN: 1646-5954 ;EISSN: 1646-5954 ;DOI: 10.15847/obsOBS14420201531Full text available |
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Corporate Social Responsibility, Organizational Justice and Job Satisfaction: How do They Interrelate, If at All?Revista de Psicología del Trabajo y de las Organizaciones, 2011, Vol.27 (1), p.67-72 [Peer Reviewed Journal]Copyright Revista de Psicología del Trabajo y de las Organizaciones 2011 ;This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. ;ISSN: 1576-5962 ;ISSN: 2174-0534 ;EISSN: 2174-0534 ;DOI: 10.5093/tr2011v27n1a7Full text available |
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Qualidade da auditoria no futebol e seus reflexos no valor das marcas dos clubes brasileirosCuadernos de contabilidad, 2021, Vol.22LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 0123-1472Full text available |
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Material Type: Article
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Estratégia de posicionamento da marca: estudo da relação da proteção do meio ambiente com o marketing socialRevista Brasileira de Estratégia, 2011-07, Vol.4 (2), p.181ISSN: 1983-8484 ;EISSN: 2175-3350 ;DOI: 10.7213/rebrae.v4i2.13667Full text available |
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Material Type: Article
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Avaliação de notebooks em aliança de co-brandingRevista Brasileira de Estratégia, 2013-07, Vol.6 (3), p.279ISSN: 1983-8484 ;EISSN: 2175-3350 ;DOI: 10.7213/rebrae.06.003.AO05Full text available |
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Material Type: Article
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Comunidades de Marca de Fantasy Sports Games: Identificação, Engajamento, Intenção de Continuidade e Valor da Marca do PatrocinadorRevista brasileira de marketing, 2015-04, Vol.14 (1), p.33-48Copyright Claudia Rosa Acevedo 2015 ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v14i1.2777Full text available |
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Material Type: Article
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Efeitos da comunidade de origem no participante de comunidades virtuais de marcaRevista de Administração de Empresas, 2012-04, Vol.52 (2), p.204-216 [Peer Reviewed Journal]This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 2178-938X ;ISSN: 0034-7590 ;EISSN: 1676-5648 ;DOI: 10.1590/S0034-75902012000200007Full text available |
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Material Type: Article
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Place branding in tourism: a review of theoretical approaches and management practicesTourism & management studies, 2017-01, Vol.13 (4), p.10-19 [Peer Reviewed Journal]This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 2182-8458 ;ISSN: 2182-8466 ;EISSN: 2182-8466 ;DOI: 10.18089/tms.2017.13402Full text available |
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Material Type: Article
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“That’s my job” Exploring the effect of brand empowerment towards employee brand equity: Mediating role of employee critical psychological statesRevista brasileira de gestão de negócios, 2018-10, Vol.20 (4), p.599-618 [Peer Reviewed Journal]COPYRIGHT 2018 Fundacao Escola de Comercio Alvares Penteado (FECAP) ;2018. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1806-4892 ;ISSN: 1983-0807 ;EISSN: 1983-0807 ;DOI: 10.7819/rbgn.v0i0.3952Full text available |
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Material Type: Article
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Efectos de los emplazamientos de marca real y enmascarada en el comportamiento del consumidor: un experimento exploratorioEstudios gerenciales, 2014-10, Vol.30 (133), p.327-335 [Peer Reviewed Journal]2013 Universidad ICESI ;COPYRIGHT 2014 Universidad ICESI ;COPYRIGHT 2014 Universidad ICESI ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 0123-5923 ;EISSN: 2665-6744 ;DOI: 10.1016/j.estger.2014.05.004Full text available |
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Material Type: Article
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Dimensionalidad De La Responsabilidad Social Empresarial Percibida Y Sus Efectos Sobre La Imagen Y La Reputación: Una Aproximación Desde El Modelo De CarrollEstudios gerenciales, 2008-07, Vol.24 (108), p.37-59 [Peer Reviewed Journal]2008 Universidad ICESI ;COPYRIGHT 2008 Universidad ICESI ;Copyright Universidad Icesi Jul-Sep 2008 ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0123-5923 ;DOI: 10.1016/S0123-5923(08)70043-3Full text available |
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Material Type: Article
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Modeling and simulation of customer dissatisfaction, worker unpunctuality and tolerance to delay in make-to-order supply chains measured through customer lifetime value performanceIngeniería y universidad, 2018-07, Vol.22 (2), p.14-25 [Peer Reviewed Journal]2018. This work is licensed under (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 0123-2126 ;EISSN: 2011-2769 ;DOI: 10.11144/Javeriana.iyu22-2.mscdFull text available |
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Material Type: Article
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A PERCEPÇÃO DA SATISFAÇÃO PELOS CLIENTES DE MARCAS PRÓPRIAS/THE PERCEPTION OF CUSTOMERS' SATISFACTION OF PRIVATE LABELSRevista Pensamento Contemporâneo em Administração, 2016-10, Vol.10 (4), p.114 [Peer Reviewed Journal]Copyright Universidade Federal Fluminense, Faculdade de Administração, Ciências Contábeis e Turismo Oct-Dec 2016 ;EISSN: 1982-2596 ;DOI: 10.12712/rpca.v10i4.690Full text available |
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O MARKETING DE RELACIONAMENTO E AS RELAÇÕES ENTRE EXPERIÊNCIA, SATISFAÇÃO, CONFIANÇA E COMPROMISSO, FAVORECEM A LEALDADE DE MARCAS PRÓPRIAS EM SUPERMERCADOSRevista Globalización, competitividad y gobernabilidad, 2017-01, Vol.11 (1), p.112 [Peer Reviewed Journal]Copyright Universia Holding, S.L. Jan/Apr 2017 ;ISSN: 1988-7116 ;EISSN: 1988-7116 ;DOI: 10.3232/GCG.2017.V11.N1.05Full text available |
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Material Type: Article
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Estou Satisfeito: Um Estudo sobre a Lealdade do Consumidor em Restaurantes Empregando a Escala DineservRevista brasileira de marketing, 2017-09, Vol.16 (3), p.334-350Copyright Universidade Nove de Julho (UNINOVE), PPGA 2017 ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v16i3.3389Full text available |
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Material Type: Article
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The (non) adoption of fashion trends by the brand Tommy Hilfiger: Study of the autumn/winter 2013/2014 collectionStrategic Design Research Journal, 2015-09, Vol.8 (3), p.105 [Peer Reviewed Journal]Copyright Universidade do Vale do Rio dos Sinos - UNISINOS, Editoria de Periódicos Científicos Sep-Dec 2015 ;EISSN: 1984-2988Full text available |
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Material Type: Article
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BUSINESS STRATEGIES: THE CASE OF THE NETWORK ANGELONIRevista ibero-americana de estratégia, 2012-01, Vol.11 (1), p.62 [Peer Reviewed Journal]Copyright Benny Kramer Costa 2012 ;EISSN: 2176-0756Full text available |
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Material Type: Article
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La disposición a pagar más por productos vinculados a la RSE: evidencia de un análisis conjunto en MéxicoContaduría, administración, 2018-06, Vol.63 (2) [Peer Reviewed Journal]This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License. ;LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISSN: 0186-1042 ;DOI: 10.22201/fca.24488410e.2018.1013Digital Resources/Online E-Resources |
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Material Type: Article
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The effect of simultaneous sponsorship of rival football teamsBAR, Brazilian administration review, 2015, Vol.12 (1), p.63-87 [Peer Reviewed Journal]Copyright Associação Nacional de Pós-Graduação e Pesquisa em Administração Jan-Mar 2015 ;This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. ;ISSN: 1807-7692 ;EISSN: 1807-7692 ;DOI: 10.1590/1807-7692bar2015140059Full text available |