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Results 1 - 20 of 77,128  for All Library Resources

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1
The power of the branded differentiator
The power of the branded differentiator
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The power of the branded differentiator

MIT Sloan management review, 2003-10, Vol.45 (1), p.83 [Peer Reviewed Journal]

Copyright © Massachusetts Institute of Technology, 2003. All rights reserved. ;ISSN: 1532-9194 ;EISSN: 1532-8937 ;CODEN: SMRVAO

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2
Peeling Back the Layers on Innovation
Peeling Back the Layers on Innovation
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Peeling Back the Layers on Innovation

Brandweek, 2006-05, Vol.47 (18), p.24

Copyright VNU eMedia, Inc. May 1, 2006 ;ISSN: 1064-4318

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3
A PLAN FOR SPANNING SILOS
A PLAN FOR SPANNING SILOS
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A PLAN FOR SPANNING SILOS

Advertising Age, 2008-11, Vol.79 (42), p.21

Copyright Crain Communications, Incorporated Nov 10, 2008 ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQ

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4
Building a Brand: The Saturn Story
Building a Brand: The Saturn Story
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Building a Brand: The Saturn Story

California management review, 1994, Vol.36 (2), p.114-133 [Peer Reviewed Journal]

Copyright © 1994 The Regents of the University of California ;1994 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Winter 1994 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.2307/41165748 ;CODEN: CMNRAK

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5
Even Brands Need Spring Cleaning
Even Brands Need Spring Cleaning
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Even Brands Need Spring Cleaning

Brandweek, 2004-03, Vol.45 (10), p.36

Copyright VNU eMedia, Inc. Mar 8, 2004 ;ISSN: 1064-4318

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6
The Value of Brand Equity
The Value of Brand Equity
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The Value of Brand Equity

The Journal of business strategy, 1992-07, Vol.13 (4), p.27-32 [Peer Reviewed Journal]

MCB UP Limited ;Copyright Thomson Media Jul/Aug 1992 ;ISSN: 0275-6668 ;EISSN: 2052-1197 ;DOI: 10.1108/eb039503 ;CODEN: JBSTDK

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7
Measuring Brand Equity Across Products and Markets
Measuring Brand Equity Across Products and Markets
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Measuring Brand Equity Across Products and Markets

California management review, 1996-04, Vol.38 (3), p.102-120 [Peer Reviewed Journal]

Copyright ©1996 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Spring 1996 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.2307/41165845 ;CODEN: CMNRAK

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8
Managing the Most Important Asset: Brand Equity
Managing the Most Important Asset: Brand Equity
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Managing the Most Important Asset: Brand Equity

Strategy & leadership, 1992-09, Vol.20 (5), p.56 [Peer Reviewed Journal]

Copyright Planning Forum Sep/Oct 1992 ;ISSN: 0094-064X ;EISSN: 1758-9568

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9
BUILDING STRONG Brands
BUILDING STRONG Brands
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magazinearticle 		Add to My Research

BUILDING STRONG Brands

Brandweek, 1995-10, Vol.36 (37), p.28-34

Copyright Adweek LLC Oct 2, 1995 ;Copyright VNU eMedia, Inc. Oct 2, 1995 ;ISSN: 1064-4318

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10
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
Material Type:
Book 		Add to My Research

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

ISBN: 9780743249386 ;ISBN: 0743249380 ;EISBN: 9781439188835 ;EISBN: 1439188831 ;OCLC: 1000452279

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11
The Financial Information Content of Perceived Quality
The Financial Information Content of Perceived Quality
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The Financial Information Content of Perceived Quality

Journal of marketing research, 1994-05, Vol.31 (2), p.191-201 [Peer Reviewed Journal]

Copyright 1994 American Marketing Association ;Copyright American Marketing Association May 1994 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379403100204 ;CODEN: JMKRAE

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12
The Value Relevance of Brand Attitude in High-Technology Markets
The Value Relevance of Brand Attitude in High-Technology Markets
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Article 		Add to My Research

The Value Relevance of Brand Attitude in High-Technology Markets

Journal of marketing research, 2001-11, Vol.38 (4), p.485-493 [Peer Reviewed Journal]

Copyright 2002 American Marketing Association ;Copyright American Marketing Association Nov 2001 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.38.4.485.18905 ;CODEN: JMKRAE

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13
The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge
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The Brand Relationship Spectrum: The Key to the Brand Architecture Challenge

California management review, 2000-07, Vol.42 (4), p.8-23 [Peer Reviewed Journal]

Copyright ©2000 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Summer 2000 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.1177/000812560004200401 ;CODEN: CMNRAK

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14
Interpreting cross-cultural replications of brand extension research
Interpreting cross-cultural replications of brand extension research
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Article 		Add to My Research

Interpreting cross-cultural replications of brand extension research

International journal of research in marketing, 1993-03, Vol.10 (1), p.55-59 [Peer Reviewed Journal]

1993 ;Copyright Elsevier Sequoia S.A. Mar 1993 ;ISSN: 0167-8116 ;EISSN: 1873-8001 ;DOI: 10.1016/0167-8116(93)90033-U ;CODEN: IJRME6

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15
BRAND LEADERSHIP
BRAND LEADERSHIP
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Review 		Add to My Research

BRAND LEADERSHIP

Brandweek, 2000, Vol.41 (8), p.30

COPYRIGHT 2000 Adweek, LLC ;Copyright ASM Communications Feb 21, 2000 ;ISSN: 1064-4318

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16
We shouldn't all try to be McDonald's
We shouldn't all try to be McDonald's
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We shouldn't all try to be McDonald's

Automotive News, 2000-10, p.13

Copyright Crain Communications, Incorporated Oct 16, 2000 ;ISSN: 0005-1551 ;EISSN: 1557-7686 ;CODEN: AUNEAF

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17
Whose restaurant is this? The shadow knows
Whose restaurant is this? The shadow knows
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Article 		Add to My Research

Whose restaurant is this? The shadow knows

Brandweek, 1997-03, Vol.38 (12), p.17

Copyright ASM Communications Mar 24, 1997 ;ISSN: 1064-4318

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18
The Malleable Self: The Role of Self-Expression in Persuasion
The Malleable Self: The Role of Self-Expression in Persuasion
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Article 		Add to My Research

The Malleable Self: The Role of Self-Expression in Persuasion

Journal of marketing research, 1999-02, Vol.36 (1), p.45-57 [Peer Reviewed Journal]

Copyright 1999 American Marketing Association ;Copyright American Marketing Association Feb 1999 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379903600104 ;CODEN: JMKRAE

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19
Dimensions of Brand Personality
Dimensions of Brand Personality
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Article 		Add to My Research

Dimensions of Brand Personality

Journal of marketing research, 1997-08, Vol.34 (3), p.347-356 [Peer Reviewed Journal]

Copyright 1997 American Marketing Association ;Copyright American Marketing Association Aug 1997 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379703400304 ;CODEN: JMKRAE

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20
The Impact of Generic Substitution on Price Competition in Finland
The Impact of Generic Substitution on Price Competition in Finland
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Article 		Add to My Research

The Impact of Generic Substitution on Price Competition in Finland

The European journal of health economics, 2008-05, Vol.9 (2), p.185-191 [Peer Reviewed Journal]

Copyright 2008 Springer-Verlag Berlin Heidelberg ;Springer-Verlag 2007 ;Springer-Verlag 2008 ;ISSN: 1618-7598 ;EISSN: 1618-7601 ;DOI: 10.1007/s10198-007-0059-0 ;PMID: 17508226

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