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1
Analysing the Impact of Luxury Fashion Brands' Firm-Generated Content on Consumer's Attention, Attitudes and Purchase Intention in China, and the moderating effects of involvement
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Analysing the Impact of Luxury Fashion Brands' Firm-Generated Content on Consumer's Attention, Attitudes and Purchase Intention in China, and the moderating effects of involvement

Digital Resources/Online E-Resources

2
La guerrilla de Netflix
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La guerrilla de Netflix

open access Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades. https://creativecommons.org/licenses/by-nc-nd/3.0

Digital Resources/Online E-Resources

3
Estudio de los efectos de la práctica del branded content en los Centennials peruanos
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Estudio de los efectos de la práctica del branded content en los Centennials peruanos

open access Aquest document està subjecte a una llicència d'ús Creative Commons. Es permet la reproducció total o parcial, la distribució, i la comunicació pública de l'obra, sempre que no sigui amb finalitats comercials, i sempre que es reconegui l'autoria de l'obra original. No es permet la creació d'obres derivades. https://creativecommons.org/licenses/by-nc-nd/4.0

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4
L'influence de la marque, de la juxtaposition et de la coordination sur l'évaluation et l'intention d'achat : une approche expérimentale en magasin
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L'influence de la marque, de la juxtaposition et de la coordination sur l'évaluation et l'intention d'achat : une approche expérimentale en magasin

Distributed under a Creative Commons Attribution 4.0 International License

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5
Modelling and testing consumer trust dimensions in e-commerce
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Modelling and testing consumer trust dimensions in e-commerce

2017 Elsevier Ltd. All rights reserved.

Digital Resources/Online E-Resources

6
Determinants of Attitude and Intention Towards Private Health Insurance: A Comparison of Insured and Uninsured Young Adults in Australia
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Determinants of Attitude and Intention Towards Private Health Insurance: A Comparison of Insured and Uninsured Young Adults in Australia

BMC Health Services Research, 2020

2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;DOI: 10.21203/rs.3.rs-64329/v1

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7
The Battle for Egypt
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The Battle for Egypt

Foreign Affairs, 1993

ISSN: 0015-7120 ;EISSN: 2327-7793

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