skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index

Results 1 - 20 of 41,835  for All Library Resources

Sorted by: Sorted by: AuthorOr hit Enter to replace sort method
Results 1 2 3 4 5 next page
Show only
Refined by: subject: Marketing remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Strategic marketing and new product development: An integrated approach
Strategic marketing and new product development: An integrated approach
Material Type:
Article 		Add to My Research

Strategic marketing and new product development: An integrated approach

Marketing intelligence & planning, 1995-09, Vol.13 (9), p.30

Copyright MCB University Press Limited 1995 ;ISSN: 0263-4503 ;EISSN: 1758-8049

Full text available

Citations Cited by
2
Strategic Marketing and New Product Development
Strategic Marketing and New Product Development
Material Type:
Article 		Add to My Research

Strategic Marketing and New Product Development

The Journal of business & industrial marketing, 1993-02, Vol.8 (2), p.61-69 [Peer Reviewed Journal]

MCB UP Limited ;Copyright MCB University Press Limited 1993 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/08858629310041357

Full text available

Citations Cited by
3
To sell or not to sell: Overweight users' effect on fashion assortments
To sell or not to sell: Overweight users' effect on fashion assortments
Material Type:
Article 		Add to My Research

To sell or not to sell: Overweight users' effect on fashion assortments

The journal of brand management, 2010-09, Vol.18 (1), p.66-78 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2010.23

Full text available

Citations Cited by
4
The persuasive effects of emotional green packaging claims
The persuasive effects of emotional green packaging claims
Material Type:
Article 		Add to My Research

The persuasive effects of emotional green packaging claims

British food journal (1966), 2019-11, Vol.121 (12), p.3233-3246 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0007-070X ;ISSN: 1758-4108 ;EISSN: 1758-4108 ;DOI: 10.1108/BFJ-08-2019-0652

Full text available

Citations Cited by
5
Obese models’ effect on fashion brand attractiveness
Obese models’ effect on fashion brand attractiveness
Material Type:
Article 		Add to My Research

Obese models’ effect on fashion brand attractiveness

Journal of fashion marketing and management, 2018-08, Vol.22 (4), p.557-570 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1361-2026 ;ISSN: 1758-7433 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-07-2017-0065

Full text available

Citations Cited by
6
Commentary: do brands compete or coexist?: By Sheth and Koschmann. From brand to subcategory competition
Commentary: do brands compete or coexist?: By Sheth and Koschmann. From brand to subcategory competition
Material Type:
Article 		Add to My Research

Commentary: do brands compete or coexist?: By Sheth and Koschmann. From brand to subcategory competition

European journal of marketing, 2019-01, Vol.53 (1), p.25-27 [Peer Reviewed Journal]

Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2018-0490

Full text available

Citations Cited by
7
Toward a Normative Model of Promotional Decision Making
Toward a Normative Model of Promotional Decision Making
Material Type:
Article 		Add to My Research

Toward a Normative Model of Promotional Decision Making

Management science, 1973-02, Vol.19 (6), p.593-603 [Peer Reviewed Journal]

Copyright 1973 The Institute of Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Feb 1973 ;Copyright Institute for Operations Research and the Management Sciences Feb. 1973 ;Copyright Institute for Operations Research and the Management Sciences FEB 1973 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.19.6.593 ;CODEN: MNSCDI

Full text available

Citations Cited by
8
Measuring Brand Equity Across Products and Markets
Measuring Brand Equity Across Products and Markets
Material Type:
Article 		Add to My Research

Measuring Brand Equity Across Products and Markets

California management review, 1996-04, Vol.38 (3), p.102-120 [Peer Reviewed Journal]

Copyright ©1996 The Regents of the University of California ;Copyright University of California, Walter A. Haas School of Business Spring 1996 ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.2307/41165845 ;CODEN: CMNRAK

Full text available

Citations Cited by
9
A Measure of Brand Acceptance
A Measure of Brand Acceptance
Material Type:
Article 		Add to My Research

A Measure of Brand Acceptance

Journal of marketing research, 1972-05, Vol.9 (2), p.160-167 [Peer Reviewed Journal]

Copyright 1972 American Marketing Association ;Copyright American Marketing Association May 1972 ;Copyright American Marketing Association MAY 72 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377200900207 ;CODEN: JMKRAE

Full text available

Citations Cited by
10
Statistical Models and Their Experimental Application
Statistical Models and Their Experimental Application
Material Type:
Review 		Add to My Research

Statistical Models and Their Experimental Application

JMR, Journal of Marketing Research (pre-1986), 1971, Vol.8 (3), p.395 [Peer Reviewed Journal]

Copyright American Marketing Association Aug 1971 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;CODEN: JMKRAE

Full text available

Citations Cited by
11
Experimental Design
Experimental Design
Material Type:
Review 		Add to My Research

Experimental Design

JMR, Journal of Marketing Research (pre-1986), 1971, Vol.8 (3), p.395 [Peer Reviewed Journal]

Copyright American Marketing Association Aug 1971 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;CODEN: JMKRAE

Full text available

Citations Cited by
12
Consumer Evaluations of Brand Extensions
Consumer Evaluations of Brand Extensions
Material Type:
Article 		Add to My Research

Consumer Evaluations of Brand Extensions

Journal of marketing, 1990-01, Vol.54 (1), p.27-41 [Peer Reviewed Journal]

Copyright 1989 The American Marketing Association ;Copyright American Marketing Association Jan 1990 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224299005400102 ;CODEN: JMKTAK

Full text available

Citations Cited by
13
Promotional Decisions Using Mathematical Models
Promotional Decisions Using Mathematical Models
Material Type:
Article 		Add to My Research

Promotional Decisions Using Mathematical Models

Journal of Marketing Research, 1969-11, Vol.6 (4), p.507-508 [Peer Reviewed Journal]

Copyright 1969 American Marketing Association ;Copyright American Marketing Association Nov 1969 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.2307/3150098 ;CODEN: JMKRAE

Full text available

Citations Cited by
14
Identifying feelings elicited by advertising
Identifying feelings elicited by advertising
Material Type:
Article 		Add to My Research

Identifying feelings elicited by advertising

Psychology & marketing, 1988-03, Vol.5 (1), p.1-16 [Peer Reviewed Journal]

Copyright © 1988 Wiley Periodicals, Inc., A Wiley Company ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.4220050102

Full text available

Citations Cited by
15
Dimensions of Brand Personality
Dimensions of Brand Personality
Material Type:
Article 		Add to My Research

Dimensions of Brand Personality

Journal of marketing research, 1997-08, Vol.34 (3), p.347-356 [Peer Reviewed Journal]

Copyright 1997 American Marketing Association ;Copyright American Marketing Association Aug 1997 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379703400304 ;CODEN: JMKRAE

Full text available

Citations Cited by
16
The Malleable Self: The Role of Self-Expression in Persuasion
The Malleable Self: The Role of Self-Expression in Persuasion
Material Type:
Article 		Add to My Research

The Malleable Self: The Role of Self-Expression in Persuasion

Journal of marketing research, 1999-02, Vol.36 (1), p.45-57 [Peer Reviewed Journal]

Copyright 1999 American Marketing Association ;Copyright American Marketing Association Feb 1999 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379903600104 ;CODEN: JMKRAE

Full text available

Citations Cited by
17
The Role of Organizational Leadership in Customer Loyalty through Managing Conflict between Employees and Customers
The Role of Organizational Leadership in Customer Loyalty through Managing Conflict between Employees and Customers
Material Type:
Article 		Add to My Research

The Role of Organizational Leadership in Customer Loyalty through Managing Conflict between Employees and Customers

International Journal of Organizational Leadership, 2019-09, Vol.8 (3), p.1-16

COPYRIGHT 2019 Ardabil Industrial Management Institute ;2019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2345-6744 ;ISSN: 2383-1103 ;EISSN: 2345-6744 ;DOI: 10.33844/ijol.2020.60479

Full text available

Citations Cited by
18
Friends launches quarterly Workplace Savings Index
Friends launches quarterly Workplace Savings Index
Material Type:
Article 		Add to My Research

Friends launches quarterly Workplace Savings Index

Financial Adviser, 2011-09

COPYRIGHT 2011 Financial Times Ltd. ;Copyright 2011 Financial Times Business Limited. All Rights Reserved. ;ISSN: 0953-5276

Full text available

Citations Cited by
19
Taking trade to the streets: the lost history of public efforts to shape globalization.
Taking trade to the streets: the lost history of public efforts to shape globalization.
Material Type:
Book 		Add to My Research

Taking trade to the streets: the lost history of public efforts to shape globalization.

2001 the University of Michigan ;Ann Arbor : University of Michigan Press, 2004, c2001. ;ISBN: 0472022237 ;ISBN: 047208867X ;ISBN: 9780472088676 ;ISBN: 9780472022236 ;ISBN: 0472112120 ;ISBN: 9780472112128 ;EISBN: 9780472022236 ;EISBN: 0472022237 ;DOI: 10.3998/mpub.17333 ;OCLC: 705945373 ;LCCallNum: HF1713

Full text available

Citations Cited by
20
Recall, appeal and willingness to try cigarettes with flavour capsules: assessing the impact of a tobacco product innovation among early adolescents
Recall, appeal and willingness to try cigarettes with flavour capsules: assessing the impact of a tobacco product innovation among early adolescents
Material Type:
Article 		Add to My Research

Recall, appeal and willingness to try cigarettes with flavour capsules: assessing the impact of a tobacco product innovation among early adolescents

Tobacco control, 2016-12, Vol.25 (e2), p.e113-e119 [Peer Reviewed Journal]

Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing ;Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/. ;Copyright: 2016 Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing ;Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://www.bmj.com/company/products-services/rights-and-licensing/ 2016 ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2015-052805 ;PMID: 27060099

Full text available

Citations Cited by

Results 1 - 20 of 41,835  for All Library Resources

Sorted by: Sorted by: AuthorOr hit Enter to replace sort method
Results 1 2 3 4 5 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Show only

  1. Peer-reviewed Journals (27,203)

Refine My Results

Creation Date 

From To
Refine
  1. Before 1964  (81)
  2. 1964 To 1978  (924)
  3. 1979 To 1993  (2,394)
  4. 1994 To 2009  (14,413)
  5. After 2009  (24,496)
  6. More options open sub menu

Subject 

  1. Consumer Behavior  (20,219)
  2. Consumers  (19,063)
  3. Social Sciences  (13,641)
  4. Studies  (12,742)
  5. Business & Economics  (12,154)
  6. Business  (10,254)
  7. Consumption  (5,484)
  8. Advertising  (4,945)
  9. Brand Loyalty  (4,864)
  10. Management  (4,644)
  11. Market Strategy  (4,171)
  12. Customer Services  (3,961)
  13. Science & Technology  (3,946)
  14. Customers  (3,877)
  15. Consumer Behaviour  (3,813)
  16. Decision Making  (3,701)
  17. Social Networks  (3,631)
  18. Brands  (3,460)
  19. Perceptions  (3,389)
  20. More options open sub menu

Language 

  1. English  (40,436)
  2. Japanese  (2,655)
  3. Portuguese  (634)
  4. French  (463)
  5. German  (435)
  6. Croatian  (381)
  7. Spanish  (350)
  8. Turkish  (87)
  9. Czech  (78)
  10. Chinese  (56)
  11. Polish  (45)
  12. Lithuanian  (26)
  13. Hungarian  (23)
  14. Slovak  (21)
  15. Slovenian  (20)
  16. Russian  (10)
  17. Ukrainian  (8)
  18. Bulgarian  (6)
  19. Persian  (6)
  20. Italian  (5)
  21. More options open sub menu
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY (84-028) 37 755 057 Feedback
19 Nguyen Huu Tho St. Dist.7, HCM thuvien@tdtu.edu.vn

Copyright © 2017 INSPIRE LIBRARY - TON DUC THANG UNIVERSITY

Searching Remote Databases, Please Wait