Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Review
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Book Review: Selling: Its Broader DimensionsJournal of Marketing, 1961, Vol.25 (3), p.110-111 [Peer Reviewed Journal]ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224296102500327Full text available |
2 |
Material Type: Book Chapter
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Chapitre 1_Le rôle de la promotion en marketingPromotion communication en marketing, 1975ISBN: 9780777000991 ;ISBN: 0777000997 ;EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 311307870 ;LCCallNum: HF5415 .T5614 1975Full text available |
3 |
Material Type: Book Chapter
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Chapitre 1_Le rôle de la promotion en marketingPromotion, 1975EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 1027139124Full text available |
4 |
Material Type: Book Chapter
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Chapitre 10_La stimulation des vendeurs et détaillantsPromotion, 1975EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 1027139124Full text available |
5 |
Material Type: Book Chapter
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Chapitre 10_La stimulation des vendeurs et détaillantsPromotion communication en marketing, 1975ISBN: 9780777000991 ;ISBN: 0777000997 ;EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 311307870 ;LCCallNum: HF5415 .T5614 1975Full text available |
6 |
Material Type: Book Chapter
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Chapitre 11_La stimulation des consommateurs finalsPromotion, 1975EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 1027139124Full text available |
7 |
Material Type: Book Chapter
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Chapitre 11_La stimulation des consommateurs finalsPromotion communication en marketing, 1975ISBN: 9780777000991 ;ISBN: 0777000997 ;EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 311307870 ;LCCallNum: HF5415 .T5614 1975Full text available |
8 |
Material Type: Book Chapter
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Chapitre 12_Les relations publiquesPromotion communication en marketing, 1975ISBN: 9780777000991 ;ISBN: 0777000997 ;EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 311307870 ;LCCallNum: HF5415 .T5614 1975Full text available |
9 |
Material Type: Book Chapter
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Chapitre 12_Les relations publiquesPromotion, 1975EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 1027139124Full text available |
10 |
Material Type: Book Chapter
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Chapitre 13_La publicité passive et la publicité institutionnellePromotion, 1975EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 1027139124Full text available |
11 |
Material Type: Book Chapter
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Chapitre 13_La publicité passive et la publicité institutionnellePromotion communication en marketing, 1975ISBN: 9780777000991 ;ISBN: 0777000997 ;EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 311307870 ;LCCallNum: HF5415 .T5614 1975Full text available |
12 |
Material Type: Book Chapter
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Chapitre 14_Les objectifs et les stratégies de la promotionPromotion communication en marketing, 1975ISBN: 9780777000991 ;ISBN: 0777000997 ;EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 311307870 ;LCCallNum: HF5415 .T5614 1975Full text available |
13 |
Material Type: Book Chapter
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Chapitre 14_Les objectifs et les stratégies de la promotionPromotion, 1975EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 1027139124Full text available |
14 |
Material Type: Book Chapter
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Chapitre 15_La planification des programmes promotionnelsPromotion, 1975EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 1027139124Full text available |
15 |
Material Type: Book Chapter
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Chapitre 15_La planification des programmes promotionnelsPromotion communication en marketing, 1975ISBN: 9780777000991 ;ISBN: 0777000997 ;EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 311307870 ;LCCallNum: HF5415 .T5614 1975Full text available |
16 |
Material Type: Book Chapter
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Chapitre 16_Programmes de promotion : budget et organisationPromotion, 1975EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 1027139124Full text available |
17 |
Material Type: Book Chapter
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Chapitre 16_Programmes de promotion : budget et organisationPromotion communication en marketing, 1975ISBN: 9780777000991 ;ISBN: 0777000997 ;EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 311307870 ;LCCallNum: HF5415 .T5614 1975Full text available |
18 |
Material Type: Book Chapter
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Chapitre 17_Évaluation et contrôle de la promotionPromotion communication en marketing, 1975ISBN: 9780777000991 ;ISBN: 0777000997 ;EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 311307870 ;LCCallNum: HF5415 .T5614 1975Full text available |
19 |
Material Type: Book Chapter
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Chapitre 17_Évaluation et contrôle de la promotionPromotion, 1975EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 1027139124Full text available |
20 |
Material Type: Book Chapter
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Chapitre 2_Le comportement de l'individuPromotion, 1975EISBN: 9782760520202 ;EISBN: 276052020X ;OCLC: 1027139124Full text available |