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1
Nielsen
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Nielsen

Venture - CBC Television, 1994

Digital Resources/Online E-Resources

2
INTERNATIONAL DATA CORPORATION (CANADA) LTD
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Market Research
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INTERNATIONAL DATA CORPORATION (CANADA) LTD

Richard Ivey School of Business Case Collection, 2000

Copyright Ivey Management Services, a division of Richard Ivey School of Business May 25, 2000

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3
FLEXIBLE MARKET RESEARCH
Material Type:
Market Research
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FLEXIBLE MARKET RESEARCH

Malaysian Business Advisor, 2003

Copyright American Malaysian Chamber of Commerce 2003

Digital Resources/Online E-Resources

4
Custom Market Research
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Market Research
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Custom Market Research

Malaysian Business Advisor, 2004

Copyright American Malaysian Chamber of Commerce 2004

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5
Market Segmentation: 2
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Market Research
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Market Segmentation: 2

Major Economic Data of Local Industry Sector, 2004

Copyright Taiwan Institute of Economic Research Feb 2004

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6
Major Market Segmentation
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Market Research
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Major Market Segmentation

Major Economic Data of Local Industry Sector, 2004

Copyright Taiwan Institute of Economic Research Apr 20, 2004

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7
Market Segmentation: 1
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Market Research
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Market Segmentation: 1

Major Economic Data of Local Industry Sector, 2004

Copyright Taiwan Institute of Economic Research Dec 2004

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8
Market Segmentation
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Market Research
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Market Segmentation

Major Economic Data of Local Industry Sector, 2004

Copyright Taiwan Institute of Economic Research Dec 2004

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9
About the Data in Who's Buying Apparel
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Market Research
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About the Data in Who's Buying Apparel

Who's Buying Apparel, 2007, p.5

Copyright New Strategist Publications, Inc. 2007

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10
About the data in Who's Buying Alcoholic and Nonalcoholic Beverages
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About the data in Who's Buying Alcoholic and Nonalcoholic Beverages

Who's Buying Alcoholic and Nonalcoholic Beverages, 2007, p.5

Copyright New Strategist Publications, Inc. 2007

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11
Demographics: Company Profile
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Demographics: Company Profile

Direct Marketing Association (DMA). Getting Creative with Direct Mail : Benchmarks and Preferred Practices, 2007, p.242

Copyright Direct Marketing Association Jan 2007

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12
Discretionary Income
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Discretionary Income

American Incomes, 2007, p.275

Copyright New Strategist Publications, Inc. 2007

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13
Web 2.0: The Impact of New Media on Online Technology Marketing
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Market Research
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Web 2.0: The Impact of New Media on Online Technology Marketing

TechTarget Technology Marketing Reports, 2007, p.1

Copyright [91612] TechTarget, Inc.

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14
About the Data in Who's Buying Health Care
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Market Research
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About the Data in Who's Buying Health Care

Who's Buying Health Care, 2007, p.5

Copyright New Strategist Publications, Inc. 2007

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15
Measuring CAMPAIGN SUCCESS
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Measuring CAMPAIGN SUCCESS

Direct Marketing Association (DMA). The Integration of DM & Brand, 2007, p.117

Copyright Direct Marketing Association May 2007

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16
Background & CHAPTER FINDINGS
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Background & CHAPTER FINDINGS

Direct Marketing Association (DMA). The Integration of DM & Brand, 2007, p.XXIII

Copyright Direct Marketing Association May 2007

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17
EXECUTIVE Summary
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EXECUTIVE Summary

Direct Marketing Association (DMA). The Integration of DM & Brand, 2007, p.XXI

Copyright Direct Marketing Association May 2007

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18
The Effect of Brand on DM
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The Effect of Brand on DM

Direct Marketing Association (DMA). The Integration of DM & Brand, 2007, p.355

Copyright Direct Marketing Association May 2007

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19
INTEGRATING Direct Marketing & Brand
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INTEGRATING Direct Marketing & Brand

Direct Marketing Association (DMA). The Integration of DM & Brand, 2007, p.41

Copyright Direct Marketing Association May 2007

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20
IMPACT of Direct Marketing on Brand
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Market Research
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IMPACT of Direct Marketing on Brand

Direct Marketing Association (DMA). The Integration of DM & Brand, 2007, p.231

Copyright Direct Marketing Association May 2007

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