Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Book
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Using Protection Motivation Theory to Increase the Persuasiveness of Public Service CommunicationsISBN0-7731-0556-5Digital Resources/Online E-Resources |
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2 |
Material Type: Book
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Using protection motivation theory to increase the persuasiveness of public service communicationsUsing protection motivation theory to increase the persuasiveness of public service communications, 2006, Vol.no. 40ISBN: 9780773105560 ;ISBN: 0773105565 ;OCLC: 246912997 ;LCCallNum: RA440.5 .C57 2006ebFull text available |
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3 |
Material Type: Article
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Marketing communications and protection motivation theory: Examining consumer decision-makingInternational review on public and nonprofit marketing, 2006-12, Vol.3 (2), p.9-24 [Peer Reviewed Journal]Springer-Verlag 2006 ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/BF02893617Full text available |
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4 |
Material Type: Article
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Interaction effects and combinatorial rules governing Protection Motivation Theory variables: a new modelMarketing theory, 2007-09, Vol.7 (3), p.249-270 [Peer Reviewed Journal]ISSN: 1470-5931 ;EISSN: 1741-301X ;DOI: 10.1177/1470593107080344Full text available |
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5 |
Material Type: Article
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Social marketing campaigns aimed at preventing and controlling obesity: A review and recommendationsInternational review on public and nonprofit marketing, 2007-12, Vol.4 (1-2), p.9-30 [Peer Reviewed Journal]Springer-Verlag 2007 ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/BF03180752Full text available |
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6 |
Material Type: Article
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Understanding Health Behavior: An Integrated Model for Social MarketersSocial marketing quarterly, 2008-06, Vol.14 (2), p.2-32 [Peer Reviewed Journal]2008 FHI360 ;ISSN: 1524-5004 ;EISSN: 1539-4093 ;DOI: 10.1080/15245000802034663Full text available |
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7 |
Material Type: Article
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Alcohol consumption among young consumers: a review and recommendationsYoung consumers, 2008-11, Vol.9 (4), p.282-296 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2008 ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/17473610810920498Full text available |
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8 |
Material Type: Article
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The Role of Cost and Response-efficacy in Persuasiveness of Health RecommendationsJournal of health psychology, 2009-01, Vol.14 (1), p.135-141 [Peer Reviewed Journal]2009 INIST-CNRS ;Copyright SAGE PUBLICATIONS, INC. Jan 2009 ;ISSN: 1359-1053 ;EISSN: 1461-7277 ;DOI: 10.1177/1359105308097953 ;PMID: 19129345 ;CODEN: JHPSFCFull text available |
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9 |
Material Type: Article
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Social marketing campaigns aimed at preventing drunk driving: A review and recommendationsInternational marketing review, 2009-05, Vol.26 (3), p.292-311 [Peer Reviewed Journal]Copyright Emerald Group Publishing Limited 2009 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651330910960799Full text available |
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10 |
Material Type: Article
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Social marketing campaigns aimed at preventing drunk drivingInternational marketing review, 2009-05, Vol.26 (3), p.292-311 [Peer Reviewed Journal]Emerald Group Publishing Limited ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/02651330910960799Full text available |
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11 |
Material Type: Article
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Water management information campaigns and protection motivation theoryInternational review on public and nonprofit marketing, 2011-11, Vol.8 (2), p.163-193 [Peer Reviewed Journal]Springer-Verlag 2011 ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/s12208-011-0075-8Full text available |
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12 |
Material Type: Article
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Laptop Use during Class: A Review of Canadian UniversitiesJournal of college teaching and learning, 2011-11, Vol.8 (11), p.21Copyright Clute Institute for Academic Research 2011 ;ISSN: 1544-0389 ;EISSN: 2157-894X ;DOI: 10.19030/tlc.v8i11.6504Full text available |
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13 |
Material Type: Article
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Encouraging bystanders to help in stopping violence against childrenInternational journal of nonprofit and voluntary sector marketing, 2013-02, Vol.18 (1), p.7-17 [Peer Reviewed Journal]Copyright © 2012 John Wiley & Sons, Ltd. ;Copyright John Wiley and Sons, Limited Feb 2013 ;ISSN: 1465-4520 ;EISSN: 1479-103X ;DOI: 10.1002/nvsm.1451Full text available |
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14 |
Material Type: Article
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“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendationsInternational review on public and nonprofit marketing, 2017-03, Vol.14 (1), p.113-135 [Peer Reviewed Journal]Springer-Verlag Berlin Heidelberg 2016 ;International Review on Public and Nonprofit Marketing is a copyright of Springer, 2017. ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/s12208-016-0166-7Full text available |
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15 |
Material Type: Article
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Marketing social marketing theory to practitionersInternational review on public and nonprofit marketing, 2020-06, Vol.17 (2), p.237-252 [Peer Reviewed Journal]Springer-Verlag GmbH Germany, part of Springer Nature 2020 ;Springer-Verlag GmbH Germany, part of Springer Nature 2020. ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/s12208-020-00245-4Full text available |