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South African Journal Of Economic And Management Sciences
Journal Title:
South African Journal Of Economic And Management Sciences
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Celebrity endorsements versus created spokespersons in advertising: a survey among studentsSouth African journal of economic and management sciences, 2011-08, Vol.12 (1), p.100-114 [Peer Reviewed Journal]This work is licensed under a Creative Commons Attribution-NonCommercial 3.0 International License. ;ISSN: 1015-8812 ;ISSN: 2222-3436 ;EISSN: 2222-3436 ;DOI: 10.4102/sajems.v12i1.263Full text available |
| 2 |
Material Type: Article
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An assessment of consumers’ subconscious responses to frontline employees’ attractiveness in a service failure and recovery situationSouth African Journal of Economic and Management Sciences, 2017, Vol.20 (1), p.1-13 [Peer Reviewed Journal]COPYRIGHT 2017 African Online Scientific Information Systems (Pty) Ltd t/a AOSIS ;Copyright AOSIS (Pty) Ltd 2017 ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1015-8812 ;ISSN: 2222-3436 ;EISSN: 2222-3436 ;DOI: 10.4102/sajems.v20i1.1612Full text available |
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- Attractiveness (1)
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- Consumer Economics: Empirical Analysis (1)
- Created Spokesperson (1)
- Customer Service (1)
- Africa (1)
- Consumer Behavior (1)
- Business Etiquette (1)
- Celebrity Endorsement (1)
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