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Results 1 - 20 of 163  for All Library Resources

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Refined by: Journal Title: International Review Of Management And Marketing remove DOAJ Directory of Open Access Journals remove
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1
Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization
Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization
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Assessing the Moderating Role of Customer Orientation on the Impact of Business Intelligence Tools on Digital Marketing Strategy Optimization

International review of management and marketing, 2024-05, Vol.14 (3), p.18 [Peer Reviewed Journal]

2024. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.16044

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2
Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy
Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy
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Learning from the Past Bridging Digital and Physical Markets: A Guidelines for Future Research Agenda of Online-to-Offline (O2O) Marketing Strategy

International review of management and marketing, 2024-05, Vol.14 (3), p.82 [Peer Reviewed Journal]

2024. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.16145

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3
Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence
Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence
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Investigating the Features of Sales Promotions: Conceptualization and Empirical Evidence

International review of management and marketing, 2024-05, Vol.14 (3), p.5 [Peer Reviewed Journal]

2024. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.15992

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4
Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities
Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities
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Investigating the Dark Side of Social Media Marketing: Case of Cyberbullying on Micro Celebrities

International review of management and marketing, 2024-03, Vol.14 (2), p.13 [Peer Reviewed Journal]

2024. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.15758

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5
Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building
Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building
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Engaging Consumer Senses: The Role of Interactive Brand Experiences in Brand Building

International review of management and marketing, 2024-03, Vol.14 (2), p.1 [Peer Reviewed Journal]

2024. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.15541

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6
Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited
Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited
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Social Media Marketing Platforms and Sales Revenue in Tanzania Telecommunication Company Limited

International review of management and marketing, 2024-01, Vol.14 (1), p.31-38 [Peer Reviewed Journal]

2024. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.15294

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7
Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa
Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa
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Marketing mix Framework as a Tool to Enhance Women’s Business Viability in Limpopo-South Africa

International review of management and marketing, 2024, Vol.14 (1), p.11-19 [Peer Reviewed Journal]

2024. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14707

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8
Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms
Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms
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Comparing Algorithm-Based and Friend-Based Recommendations on Audio Streaming Platforms

International review of management and marketing, 2024, Vol.14 (2), p.7 [Peer Reviewed Journal]

2024. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.15673

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9
Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa
Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa
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Factors Contributing to Online or In-store Shopping among Academics from a Private Higher Education Institution in South Africa

International review of management and marketing, 2023-11, Vol.13 (6), p.19-28 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14732

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10
Investigating the Influence of a Product-Harm Crisis on Consumer Buying Behaviour: A Focus on the Listeriosis Crisis
Investigating the Influence of a Product-Harm Crisis on Consumer Buying Behaviour: A Focus on the Listeriosis Crisis
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Investigating the Influence of a Product-Harm Crisis on Consumer Buying Behaviour: A Focus on the Listeriosis Crisis

International review of management and marketing, 2023-07, Vol.13 (4), p.14-22 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14118

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11
Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?
Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?
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Brand Name Language: Is it True That Foreign Brand Names are More Qualified, Luxurious and Modern?

International review of management and marketing, 2023-05, Vol.13 (3), p.9-15 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14231

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12
Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study
Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study
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Examining the Impact of Sensory Marketing on Young Consumers: A McDonald’s Case Study

International review of management and marketing, 2023-05, Vol.13 (3), p.16-24 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.14320

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13
Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach
Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach
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Millennial Street Food Consumption: An Integrated Theory of Reasoned Action Approach

International review of management and marketing, 2023-01, Vol.13 (1), p.11-18 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.13419

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14
Impact of Consumer Empowerment on Satisfaction in an Online Brand Community: Mediating role of the Online Experience Toward the Brand
Impact of Consumer Empowerment on Satisfaction in an Online Brand Community: Mediating role of the Online Experience Toward the Brand
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Impact of Consumer Empowerment on Satisfaction in an Online Brand Community: Mediating role of the Online Experience Toward the Brand

International review of management and marketing, 2022-11, Vol.12 (6), p.44-54 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.13776

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15
Analysis of Factors Affecting Product Sales with an Outlook toward Sale Forecasting in Cosmetic Industry using Statistical Methods
Analysis of Factors Affecting Product Sales with an Outlook toward Sale Forecasting in Cosmetic Industry using Statistical Methods
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Article 		Add to My Research

Analysis of Factors Affecting Product Sales with an Outlook toward Sale Forecasting in Cosmetic Industry using Statistical Methods

International review of management and marketing, 2022-11, Vol.12 (6), p.55-63 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.13337

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16
A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation
A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation
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A Consumer’s Perspective of the Clover Tropika Brand: Building Brand Extensions by Leveraging the Parent Brand’s Reputation

International review of management and marketing, 2022-11, Vol.12 (6), p.77 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.13441

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17
Detecting Chasms and Cracks Using Innovator Scores and Agent Interactions
Detecting Chasms and Cracks Using Innovator Scores and Agent Interactions
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Detecting Chasms and Cracks Using Innovator Scores and Agent Interactions

International review of management and marketing, 2022-11, Vol.12 (6), p.1-15 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.13605

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18
The Preferences of Consumers When Selecting Clothing Detergent Products
The Preferences of Consumers When Selecting Clothing Detergent Products
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The Preferences of Consumers When Selecting Clothing Detergent Products

International review of management and marketing, 2022-11, Vol.12 (6), p.23-36 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.13274

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19
The Antecedents and Consequences of Customer Inspiration: The Mediating Role of Perceptual Fluency in the Online Shopping Context
The Antecedents and Consequences of Customer Inspiration: The Mediating Role of Perceptual Fluency in the Online Shopping Context
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The Antecedents and Consequences of Customer Inspiration: The Mediating Role of Perceptual Fluency in the Online Shopping Context

International review of management and marketing, 2022-09, Vol.12 (5), p.5-11 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.13390

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20
An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa
An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa
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An Investigation on Consumer Perceptions of Email and Social Media Marketing: An Advertising Case in South Africa

International review of management and marketing, 2022-07, Vol.12 (4), p.29-37 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2146-4405 ;EISSN: 2146-4405 ;DOI: 10.32479/irmm.13248

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