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Understanding Advertising Effectiveness from a Psychological Perspective: The Importance of Attitudes and Attitude Strength
Understanding Advertising Effectiveness from a Psychological Perspective: The Importance of Attitudes and Attitude Strength
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Understanding Advertising Effectiveness from a Psychological Perspective: The Importance of Attitudes and Attitude Strength

The SAGE Handbook of Advertising, 2008

SAGE Publications Ltd 2008 ;ISBN: 9781412918862 ;ISBN: 1412918863

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