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Material Type: magazinearticle
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Rétromarketing dans l'automobile: La stratégie « anti-rétro » de Citroën DSRevue française de gestion, 2014-03 (239), p.31 [Peer Reviewed Journal]Copyright Lavoisier Mar 2014 ;ISSN: 0338-4551 ;EISSN: 1777-5663Full text available |
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