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1997 To 2005
1997 To 2005
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Branding Strategies, Marketing Communication, and Perceived Brand Meaning: The Transfer of Purposive, Goal-Oriented Brand Meaning to Brand ExtensionsJournal of the Academy of Marketing Science, 2005-07, Vol.33 (3), p.275-294 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2005 ;Academy of Marketing Science 2005. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070304271197 ;CODEN: JAMSDEFull text available |
| 2 |
Material Type: Article
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Modeling Purchase Behavior at an E-Commerce Web Site: A Task-Completion ApproachJournal of marketing research, 2004-08, Vol.41 (3), p.306-323 [Peer Reviewed Journal]Copyright 2004 American Marketing Association ;Copyright (c) 2004 American Marketing Association. All rights reserved. ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.41.3.306.35985 ;CODEN: JMKRAEDigital Resources/Online E-Resources |
| 3 |
Material Type: Article
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The impact of cognitive and/or affective processing styles on consumer response to advertising appealsJournal of business research, 2004-06, Vol.57 (6), p.657-664 [Peer Reviewed Journal]ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/S0148-2963(02)00309-0Digital Resources/Online E-Resources |
| 4 |
Material Type: Article
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Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand LoyaltyJournal of the Academy of Marketing Science, 2003-06, Vol.31 (3), p.229-240 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070303031003002 ;CODEN: JAMSDEFull text available |
| 5 |
Material Type: Article
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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption BehaviorJournal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDEFull text available |
| 6 |
Material Type: Article
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From Consumer Response to Active Consumer: Measuring the Effectiveness of Interactive MediaJournal of the Academy of Marketing Science, 2002-10, Vol.30 (4), p.376-396 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Fall 2002 ;Academy of Marketing Science 2002. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/009207002236912 ;CODEN: JAMSDEFull text available |
| 7 |
Material Type: Article
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Cross-Cultural and Cognitive Aspects of Web Site NavigationJournal of the Academy of Marketing Science, 2002-10, Vol.30 (4), p.397-410 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Fall 2002 ;Academy of Marketing Science 2002. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/009207002236913 ;CODEN: JAMSDEFull text available |
| 8 |
Material Type: Article
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The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased from a Multiservice Provider: Does Age of Relationship Matter?Journal of the Academy of Marketing Science, 2002-07, Vol.30 (3), p.202-216 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2002 ;Academy of Marketing Science 2002. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302303002 ;CODEN: JAMSDEFull text available |
| 9 |
Material Type: Article
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Comparative Evaluation and the Relationship between Quality, Satisfaction, and Repurchase LoyaltyJournal of the Academy of Marketing Science, 2002-07, Vol.30 (3), p.240-249 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2002 ;Academy of Marketing Science 2002. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302303005 ;CODEN: JAMSDEFull text available |
| 10 |
Material Type: Article
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The Effects of Price on Brand Extension Evaluations: The Moderating Role of Extension SimilarityJournal of the Academy of Marketing Science, 2002-04, Vol.30 (2), p.131-140 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Spring 2002 ;Academy of Marketing Science 2002. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/03079459994380 ;CODEN: JAMSDEFull text available |
| 11 |
Material Type: Article
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Service recovery's influence on consumer satisfaction, positive word-of-mouth, and purchase intentionsJournal of business research, 2001-10, Vol.54 (1), p.11-24 [Peer Reviewed Journal]2001 Elsevier Science Inc. ;Copyright Elsevier Sequoia S.A. Oct 2001 ;ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/S0148-2963(00)00114-4Full text available |
| 12 |
Material Type: Article
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The Effects of Extrinsic Product Cues on Consumers' Perceptions of Quality, Sacrifice, and ValueJournal of the Academy of Marketing Science, 2000-04, Vol.28 (2), p.278-290 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Spring 2000 ;Academy of Marketing Science 2000. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070300282008 ;CODEN: JAMSDEFull text available |
| 13 |
Material Type: Article
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Service Quality, Profitability, and the Economic Worth of Customers: What We Know and What We Need to LearnJournal of the Academy of Marketing Science, 2000, Vol.28 (1), p.67-85 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Winter 2000 ;Academy of Marketing Science 2000. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070300281007 ;CODEN: JAMSDEFull text available |
| 14 |
Material Type: Article
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The Impact of Advertising Positioning Strategies on Consumer Price SensitivityJournal of marketing research, 1998-05, Vol.35 (2), p.210-224 [Peer Reviewed Journal]Copyright 1998 American Marketing Association ;Copyright American Marketing Association May 1998 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379803500207 ;CODEN: JMKRAEFull text available |
| 15 |
Material Type: Article
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Assessing the Predictive Validity of Two Methods of Measuring Self-Image CongruenceJournal of the Academy of Marketing Science, 1997-06, Vol.25 (3), p.229-241 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Summer 1997 ;Academy of Marketing Science 1997. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070397253004 ;CODEN: JAMSDEFull text available |
| 16 |
Material Type: Article
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Information Acceleration: Validation and Lessons from the FieldJournal of marketing research, 1997-02, Vol.34 (1), p.143-153 [Peer Reviewed Journal]Copyright 1997 American Marketing Association ;Copyright American Marketing Association Feb 1997 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224379703400112 ;CODEN: JMKRAEFull text available |
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