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Material Type: Article
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Géneros televisivos preferidos y actitudes hacia la publicidadQuestiones Publicitarias, 2014-01 (19), p.64-81 [Peer Reviewed Journal]2014. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1133-6870 ;EISSN: 1988-8732 ;DOI: 10.5565/rev/qp.26Full text available |