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Results 1 - 20 of 50  for All Library Resources

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1
Potentials and Problems of Internet as a Source of Purchasing Information – Experiences and Attitudes of University Students in Croatia
Potentials and Problems of Internet as a Source of Purchasing Information – Experiences and Attitudes of University Students in Croatia
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Potentials and Problems of Internet as a Source of Purchasing Information – Experiences and Attitudes of University Students in Croatia

Business, Management and Education, 2014-01, Vol.12 (1), p.138-158 [Peer Reviewed Journal]

Copyright Vilnius Gediminas Technical University 2014 ;ISSN: 2029-7491 ;EISSN: 2029-6169 ;DOI: 10.3846/bme.2014.10

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2
ROLE OF SOCIAL MEDIA, ITS ADOPTION AND USAGE PATTERNS WITHIN ACCOUNTING FIRMS
ROLE OF SOCIAL MEDIA, ITS ADOPTION AND USAGE PATTERNS WITHIN ACCOUNTING FIRMS
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ROLE OF SOCIAL MEDIA, ITS ADOPTION AND USAGE PATTERNS WITHIN ACCOUNTING FIRMS

Studia Universitatis Babeș-Bolyai. Oeconomica, 2015-04, Vol.60 (1), p.23-35 [Peer Reviewed Journal]

Copyright Babes-Bolyai University, STUDIA UNIVERSITATIS BABES-BOLYAI Apr 2015 ;ISSN: 2065-9644 ;ISSN: 1220-0506 ;EISSN: 2065-9644

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3
The integration of social media into corporate processes
The integration of social media into corporate processes
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The integration of social media into corporate processes

Society and economy, 2016-06, Vol.38 (2), p.239-259 [Peer Reviewed Journal]

Akadémiai Kiadó 2016 ;COPYRIGHT 2016 Akademiai Kiado ;Copyright Akadémiai Kiadó Zrt Jun 2016 ;ISSN: 1588-9726 ;EISSN: 1588-970X ;DOI: 10.1556/204.2016.38.2.6

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4
Negative factors of beliefs toward advertising on Facebook and their effect on attitudes
Negative factors of beliefs toward advertising on Facebook and their effect on attitudes
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Negative factors of beliefs toward advertising on Facebook and their effect on attitudes

Problems and perspectives in management, 2017, Vol.15 (2(c.2)), p.404-410 [Peer Reviewed Journal]

2017. This work is published under http://creativecommons.org/licenses/by-nc/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1727-7051 ;EISSN: 1810-5467 ;DOI: 10.21511/ppm.15(2-2).2017.09

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5
The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers
The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers
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The Role of Social Media Browsing Intention for Behavioral Outcomes of Young Consumers

Tržište, 2017-01, Vol.29 (1), p.39-57 [Peer Reviewed Journal]

Copyright University of Zagreb, Faculty of Economics and Business 2017 ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2017.29.1.39

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6
Predicting intention to share news through social media: An empirical analysis in Indonesian youth context
Predicting intention to share news through social media: An empirical analysis in Indonesian youth context
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Predicting intention to share news through social media: An empirical analysis in Indonesian youth context

Business and Economic Horizons, 2017-01, Vol.13 (4), p.468-477

COPYRIGHT 2017 Prague Development Center ;Copyright Prague Development Center 2017 ;ISSN: 1804-5006 ;ISSN: 1804-1205 ;EISSN: 1804-5006 ;DOI: 10.15208/beh.2017.32

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7
FACTORS INFLUENCING BELIEFS FORMATION TOWARDS THE ADOPTION OF SOCIAL COMMERCE IN SME TRAVEL AGENCIES
FACTORS INFLUENCING BELIEFS FORMATION TOWARDS THE ADOPTION OF SOCIAL COMMERCE IN SME TRAVEL AGENCIES
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FACTORS INFLUENCING BELIEFS FORMATION TOWARDS THE ADOPTION OF SOCIAL COMMERCE IN SME TRAVEL AGENCIES

Economics & sociology, 2018-01, Vol.11 (3), p.207-225 [Peer Reviewed Journal]

2018. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-789X ;EISSN: 2306-3459 ;DOI: 10.14254/2071-789X.2018/11-3/13

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8
Country of origin as a determinant of young Europeans` buying attitudes — marketing implications
Country of origin as a determinant of young Europeans` buying attitudes — marketing implications
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Country of origin as a determinant of young Europeans` buying attitudes — marketing implications

Oeconomia Copernicana, 2018-03, Vol.9 (1), p.123-142 [Peer Reviewed Journal]

2018. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2083-1277 ;EISSN: 2353-1827 ;DOI: 10.24136/oc.2018.007

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9
International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process
International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process
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International Contexts of Social Media and e-WoM Communication in the Customer Decision-Making Process

Journal of Management and Business Administration Central Europe, 2018-06, Vol.26 (2), p.16-33

Copyright Akademia Leona Kozminskiego 2018 ;ISSN: 2450-7814 ;EISSN: 2450-8829 ;DOI: 10.7206/jmba.ce.2450-7814.226

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10
COMMON MISTAKES IN SOCIAL MEDIA. A CASE STUDY ON A NON-PROFIT COMPANY
COMMON MISTAKES IN SOCIAL MEDIA. A CASE STUDY ON A NON-PROFIT COMPANY
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COMMON MISTAKES IN SOCIAL MEDIA. A CASE STUDY ON A NON-PROFIT COMPANY

Journal of economic development, environment and people, 2018-07, Vol.7 (3), p.32-48 [Peer Reviewed Journal]

COPYRIGHT 2018 Editura Fundatiei Romania de Maine ;COPYRIGHT 2018 Editura Fundatiei Romania de Maine ;Copyright Editura Fundatiei Romania de Maine 2018 ;ISSN: 2285-3642 ;EISSN: 2285-3642 ;DOI: 10.26458/jedep.v7i3.592

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11
Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison
Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison
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Digital Marketing Communication from the Perspective of Individual Consumers: A Cross-Country Comparison

Entrepreneurial Business and Economics Review, 2019-09, Vol.7 (3), p.205-220 [Peer Reviewed Journal]

2019. This work is published under NOCC (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2353-883X ;EISSN: 2353-8821 ;DOI: 10.15678/EBER.2019.070311

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12
Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?
Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?
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Do Social Media and E-Mail Engagement Impact Reputation and Trust-Driven Behavior?

Tržište, 2020, Vol.32 (1), p.9-25 [Peer Reviewed Journal]

Copyright University of Zagreb, Faculty of Economics and Business 2020 ;2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2020.32.1.9

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13
SOCIAL MEDIA AND CSR - SYSTEMATIC LITERATURE REVIEW
SOCIAL MEDIA AND CSR - SYSTEMATIC LITERATURE REVIEW
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SOCIAL MEDIA AND CSR - SYSTEMATIC LITERATURE REVIEW

Zarzadzanie Mediami = Media Management, 2020, Vol.8 (3), p.219-241

2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2353-5938 ;EISSN: 2354-0214 ;DOI: 10.4467/23540214ZM.20.033.12051

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14
Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes
Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes
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Consumer Attitudes Towards Social Network Advertising: Predictors and Outcomes

Tržište, 2020, Vol.32 (SI), p.83-97 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2020.32.spec-issue.83

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15
Increasing Consumer Engagement on Social Networks: Social Media Influencer’s Followers ‘Like’ to See a Face in a Post
Increasing Consumer Engagement on Social Networks: Social Media Influencer’s Followers ‘Like’ to See a Face in a Post
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Increasing Consumer Engagement on Social Networks: Social Media Influencer’s Followers ‘Like’ to See a Face in a Post

Tržište, 2020, Vol.32 (SI), p.67-81 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. This is sourced from HRČAK - Portal of scientific journals of Croatia. ;ISSN: 0353-4790 ;EISSN: 1849-1383 ;DOI: 10.22598/mt/2020.32.spec-issue.67

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16
The Role of Demographic Factors in Consumer Perception of Value from Brand Communication on Facebook
The Role of Demographic Factors in Consumer Perception of Value from Brand Communication on Facebook
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The Role of Demographic Factors in Consumer Perception of Value from Brand Communication on Facebook

Central European business review, 2020-01, Vol.9 (3), p.56-73 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1805-4862 ;ISSN: 1805-4854 ;EISSN: 1805-4862 ;DOI: 10.18267/j.cebr.239

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17
Impact of YouTube advertising on purchase intention: A Pitch
Impact of YouTube advertising on purchase intention: A Pitch
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Impact of YouTube advertising on purchase intention: A Pitch

Accounting and management information systems, 2020-01, Vol.19 (4), p.805-811 [Peer Reviewed Journal]

Copyright Bucharest Academy of Economic Studies 2020 ;ISSN: 1583-4387 ;ISSN: 1843-8105 ;EISSN: 2559-6004 ;EISSN: 1583-4387 ;DOI: 10.24818/jamis.2020.04009

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18
Empirical study of the effectiveness of unconventional theatre marketing activities targeting generation Y
Empirical study of the effectiveness of unconventional theatre marketing activities targeting generation Y
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Empirical study of the effectiveness of unconventional theatre marketing activities targeting generation Y

Ekonomski vjesnik, 2020-01, Vol.33 (2), p.421-434 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0353-359X ;EISSN: 1847-2206

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19
Sustainability, food topics and weblogs: do they really fit? Targeting and valuing food-related eWOM generators
Sustainability, food topics and weblogs: do they really fit? Targeting and valuing food-related eWOM generators
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Sustainability, food topics and weblogs: do they really fit? Targeting and valuing food-related eWOM generators

Ekonomski vjesnik, 2020-01, Vol.33 (1), p.9-24 [Peer Reviewed Journal]

2020. This work is published under https://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0353-359X ;EISSN: 1847-2206

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20
ANALYSIS OF THE FACTORS IMPACTING THE ONLINE SHOPPING DECISION-MAKING PROCESS
ANALYSIS OF THE FACTORS IMPACTING THE ONLINE SHOPPING DECISION-MAKING PROCESS
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ANALYSIS OF THE FACTORS IMPACTING THE ONLINE SHOPPING DECISION-MAKING PROCESS

Studia Universitatis Babeș-Bolyai. Oeconomica, 2020-04, Vol.65 (1), p.54-66 [Peer Reviewed Journal]

Copyright Babes-Bolyai University, STUDIA UNIVERSITATIS BABES-BOLYAI Apr 2020 ;ISSN: 2065-9644 ;ISSN: 1220-0506 ;EISSN: 2065-9644 ;DOI: 10.2478/subboec-2020-0004

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