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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Article
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Motivated Consumer Innovativeness: Concept, measurement, and validationInternational Journal Of Research In Marketing, 2010-12, Vol.27 (4), p.308-318 [Peer Reviewed Journal]ISSN: 0167-8116 ;EISSN: 1873-8001Digital Resources/Online E-Resources |
| 2 |
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PESAN IKLAN TELEVISI DAN PERSONAL SELLING: Alat Promosi Untuk Peningkatan Keputusan PembelianJournal Communication Spectrum, 2012-08, Vol.2 (2), p.200-214 [Peer Reviewed Journal]ISSN: 2087-8850 ;EISSN: 2522-6405 ;DOI: 10.36782/jcs.v2i2.283Digital Resources/Online E-Resources |
| 3 |
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PENGARUH JENIS ENDORSER DAN BRAND NAME TERHADAP SIKAP ATAS IKLAN, SIKAP ATAS MERK DAN NIAT PEMBELIAN PADA PRODUK HIGH DAN LOW INVOLVEMENTJurnal ekonomi dan bisnis Airlangga, 2013-12, Vol.23 (3) [Peer Reviewed Journal]ISSN: 2338-2686 ;EISSN: 2597-4564 ;DOI: 10.20473/jeba.V23I32013.%pDigital Resources/Online E-Resources |
| 4 |
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Unraveling team sponsorship in World Cup: What are the influencing factors?The sport journal, 2014-01, Vol.17 (1) [Peer Reviewed Journal]COPYRIGHT 2014 United States Sports Academy ;ISSN: 1543-9518 ;EISSN: 1543-9518Full text available |
| 5 |
Material Type: Article
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-Journal of Agricultural Sciences, 2014-10, Vol.20 (4), p.434-445 [Peer Reviewed Journal]ISSN: 1300-7580 ;EISSN: 2148-9297 ;DOI: 10.15832/tbd.02227Digital Resources/Online E-Resources |
| 6 |
Material Type: Article
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De doeltreffendheid van een Italiaanse versus Nederlandse slagzin in een Italiaanse wijnreclameDutch Journal of Applied Linguistics, 2015, Vol.4 (1), p.39-58 [Peer Reviewed Journal]ISSN: 2211-7245Digital Resources/Online E-Resources |
| 7 |
Material Type: Article
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Social threat appeals in commercial advertising: The moderating impact of perceived level of self-efficacy and self-esteem on advertising effectivenessCommunications: the European Journal of Communication Research, 2015-06, Vol.40 (2), p.171-183 [Peer Reviewed Journal]ISSN: 0341-2059Digital Resources/Online E-Resources |
| 8 |
Material Type: Article
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Understanding the implications of athlete brand among fansTechnics Technologies Education Management, 2016, Vol.11 (1), p.69-82 [Peer Reviewed Journal]ISSN: 1840-1503Digital Resources/Online E-Resources |
| 9 |
Material Type: Article
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Does Communicating the Customer's Resource Integrating Role Improve or Diminish Value Proposition Effectiveness?Journal of Service Management, 2017, Vol.28 (4), p.618-639 [Peer Reviewed Journal]ISSN: 1757-5818 ;EISSN: 1757-5826Full text available |
| 10 |
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Consumer responses to different degrees of advertising adaptation: the moderating role of national openness to foreign marketsInternational Journal of Advertising, 2017, Vol.36 (2), p.293-313 [Peer Reviewed Journal]ISSN: 0265-0487 ;EISSN: 1759-3948Digital Resources/Online E-Resources |
| 11 |
Material Type: Article
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An Empirical Comparison of Alternative Models of Consumers’ Environmental Attitudes and Eco-friendly Product Purchase IntentionsSeoul Journal of Business, 2017-06, p.91-120 [Peer Reviewed Journal]COPYRIGHT(C) KYOBO BOOK CENTRE ALL RIGHTS RESERVED ;ISSN: 1226-9816Full text available |
| 12 |
Material Type: Article
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Comment on “Consumer purchase intentions for electric vehicles: Is green more important than price and range?” K. Degirmenci, MH Breitner Transportation Research Part D 51 (2017) 250–260open access https://purl.org/coar/access_right/c_abf2 CC-BY-NC-ND https://creativecommons.org/licenses/by-nc-nd/4.0/ free_to_read NSWDigital Resources/Online E-Resources |
| 13 |
Material Type: Article
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Spokespersons' Nonverbal Behavior in Times of Crisis: The Relative Importance of Visual and Vocal CuesJOURNAL OF NONVERBAL BEHAVIOR, 2018, Vol.42 (4), p.441-460 [Peer Reviewed Journal]ISSN: 0191-5886 ;EISSN: 1573-3653Full text available |
| 14 |
Material Type: Article
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Sponsorship of the 2016 Rio Olympic Games: An empirical examination of the reactions to local sponsors and rival brandsSport marketing Quarterly, 2018-09, Vol.27 (3) [Peer Reviewed Journal]ISSN: 1061-6934 ;ISSN: 1557-2528 ;EISSN: 1557-2528Full text available |
| 15 |
Material Type: Article
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The effectiveness of subtitles in cross-cultural television commercialsWorld Englishes, 2019-09, Vol.38 (3), p.387-403 [Peer Reviewed Journal]ISSN: 0883-2919 ;EISSN: 1467-971XDigital Resources/Online E-Resources |
| 16 |
Material Type: Article
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Personal Factors Affecting Intentions of Safe Vegetable Purchases in Danang City, VietnamAsian journal of agriculture and rural development, 2020-01, Vol.10 (1), p.9-22ISSN: 2224-4433 ;EISSN: 2224-4433 ;DOI: 10.22004/ag.econ.342258Full text available |
| 17 |
Material Type: Article
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Evaluating Forces Associated with Sentient Drivers Over the Purchase Intention of Organic Food ProductsAsian journal of agriculture and rural development, 2020-01, Vol.10 (1), p.284-297ISSN: 2224-4433 ;EISSN: 2224-4433 ;DOI: 10.22004/ag.econ.342249Full text available |
| 18 |
Material Type: Article
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Environmentally-framed eWOM messages of different valence: The role of environmental concerns, moral norms, and product environmental impactPsychology and Marketing, 2020-12 [Peer Reviewed Journal]ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21440Digital Resources/Online E-Resources |
| 19 |
Material Type: Article
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Saliência, relevância e determinância da carne bovina para os consumidores de Dracena (SP): uma nova abordagem metodológicaRevista de Economia e Sociologia Rural (RESR), 2022-01, Vol.60 (4), p.1-20 [Peer Reviewed Journal]ISSN: 1806-9479 ;DOI: 10.22004/ag.econ.341026Digital Resources/Online E-Resources |
| 20 |
Material Type: Article
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Measuring Determinants of Environmental Performance during COVID-19: Evidence from the Healthcare Sector, Inzamam Ul Haq, Supat Chupradit, Priyanut Chupradit and Chunhui HuoWorld journal of entrepreneurship, management and sustainable development, 2022-01, Vol.18 (5), p.575 [Peer Reviewed Journal]2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2042-5961 ;EISSN: 2042-597X ;DOI: 10.47556/J.WJEMSD.18.5.2022.2Full text available |
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