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subject: Marketing

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1	Material Type: Article	Engaging through storytelling: the interplay of engagement with a story, cause, and charity The journal of brand management, 2024-05, Vol.31 (3), p.265-292 [Peer Reviewed Journal] The Author(s) 2023 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00343-8 Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
2	Material Type: Article	Brand loyalty in the face of stockouts Journal of the Academy of Marketing Science, 2024-01, Vol.52 (1), p.44-74 [Peer Reviewed Journal] The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00924-8 Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
3	Material Type: Article	Let’s face it: When and how facial emojis increase the persuasiveness of electronic word of mouth Journal of the Academy of Marketing Science, 2024, Vol.52 (1), p.119-139 [Peer Reviewed Journal] The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00932-8 Digital Resources/Online E-Resources View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
4	Material Type: Article	Customer orientation, service quality and customer satisfaction interplay in the banking sector: An emerging market perspective Cogent business & management, 2023-12, Vol.10 (1), p.1-20 [Peer Reviewed Journal] 2023 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2023 ;2023 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2163797 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
5	Material Type: Article	A framework for transitioning brand trust to brand love Management decision, 2023-05, Vol.61 (6), p.1554-1584 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-04-2022-0420 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
6	Material Type: Article	How the response to service incidents change customer–firm relationships European journal of management and business economics, 2023-05, Vol.32 (2), p.168-184 [Peer Reviewed Journal] Pedro Simões Coelho, Paulo Rita and Ricardo F. Ramos. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-8451 ;EISSN: 2444-8494 ;DOI: 10.1108/EJMBE-05-2021-0157 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
7	Material Type: Article	The effects of video storytelling advertising on consumers’ online reactions on Facebook: a cross cultural study Qualitative market research, 2023-05, Vol.26 (3), p.247-268 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1352-2752 ;EISSN: 1758-7646 ;DOI: 10.1108/QMR-06-2022-0101 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
8	Material Type: Article	This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship The Journal of consumer marketing, 2023-05, Vol.40 (4), p.458-469 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-12-2021-5070 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
9	Material Type: Article	The effect of positive anticipatory utility on product pre‑order evaluations and choices Journal of the Academy of Marketing Science, 2023-05, Vol.51 (3), p.551-569 [Peer Reviewed Journal] Academy of Marketing Science 2021 ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00810-1 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
10	Material Type: Article	Examining user-generated content, service failure recovery and customer–brand relationships: an exploration through commitment-trust theory Internet research, 2023-04, Vol.34 (3), p.784-809 [Peer Reviewed Journal] Emerald Publishing Limited. ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-07-2022-0580 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
11	Material Type: Article	Pro-environmental messages have more effect when they come from less familiar brands The journal of product & brand management, 2023-03, Vol.32 (3), p.436-453 [Peer Reviewed Journal] Vera Herédia-Colaço. ;Vera Herédia-Colaço. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-12-2021-3782 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
12	Material Type: Article	Social media communication with intensified pandemic fears: evaluating the relative impact of user- and firm-generated content on brand loyalty Asia-Pacific journal of business administration, 2023-02, Vol.15 (2), p.161-187 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1757-4323 ;EISSN: 1757-4331 ;DOI: 10.1108/APJBA-07-2021-0319 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
13	Material Type: Article	Antecedents and consequences of consumer hope for digital payment apps services The Journal of services marketing, 2023-02, Vol.37 (1), p.110-127 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-12-2021-0456 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
14	Material Type: Article	Motivational differences in need for smell European journal of marketing, 2023-01, Vol.57 (2), p.505-534 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2020-0503 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
15	Material Type: Article	The role of trust and commitment as mediators between economic and non-economic satisfaction in sales manager B2B relationships The Journal of business & industrial marketing, 2023-01, Vol.38 (1), p.235-251 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-02-2021-0076 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
16	Material Type: Article	We need both brand love and emotional attachment: a serial mediation framework toward addictive buying and loyalty The journal of brand management, 2023, Vol.30 (1), p.9-33 [Peer Reviewed Journal] The Author(s), under exclusive licence to Springer Nature Limited 2022. corrected publication 2022. Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-022-00289-3 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
17	Material Type: Article	It's mine, that's why I speak: Destination brand psychological ownership as a mediator of the link between social media brand engagement and local residents' voice behavior Cogent business & management, 2022-12, Vol.9 (1), p.1-23 [Peer Reviewed Journal] 2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2031432 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
18	Material Type: Article	Chooser or suitor? The effects of mating cues on men’s versus women’s reactions to commercial rejection Marketing letters, 2022-12, Vol.33 (4), p.659-679 [Peer Reviewed Journal] The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09594-4 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
19	Material Type: Article	Will he buy a surprise? Gender differences in the purchase of surprise offerings Journal of retailing, 2022-12, Vol.98 (4), p.667-684 [Peer Reviewed Journal] 2022 ;Copyright Elsevier Limited Dec 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.04.002 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
20	Material Type: Article	Understanding the differential effectiveness of marketer versus user-generated advertisements in closed social networking sites: an empirical study of WeChat Internet research, 2022-11, Vol.32 (6), p.1910-1929 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-04-2021-0268 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

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Results 1 - 20 of 441 for All Library Resources

The Author(s) 2023 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00343-8

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00924-8

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-023-00932-8

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-04-2022-0420

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1352-2752 ;EISSN: 1758-7646 ;DOI: 10.1108/QMR-06-2022-0101

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-12-2021-5070

Academy of Marketing Science 2021 ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00810-1

Emerald Publishing Limited. ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-07-2022-0580

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1757-4323 ;EISSN: 1757-4331 ;DOI: 10.1108/APJBA-07-2021-0319

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-12-2021-0456

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2020-0503

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-02-2021-0076

The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2021 ;The Author(s), under exclusive licence to Springer Science+Business Media, LLC, part of Springer Nature 2021. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-021-09594-4

2022 ;Copyright Elsevier Limited Dec 2022 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2022.04.002

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/INTR-04-2021-0268

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