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1
The impact of XR applications’ user experience-based design innovativeness on loyalty
The impact of XR applications’ user experience-based design innovativeness on loyalty
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The impact of XR applications’ user experience-based design innovativeness on loyalty

Cogent business & management, 2023-12, Vol.10 (1), p.1-16 [Peer Reviewed Journal]

2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2161761

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2
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
Embodiment, immersion, and enjoyment in virtual reality marketing experiences
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Embodiment, immersion, and enjoyment in virtual reality marketing experiences

Psychology & marketing, 2023-07, Vol.40 (7), p.1329-1343 [Peer Reviewed Journal]

Attribution ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21822

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3
A framework for transitioning brand trust to brand love
A framework for transitioning brand trust to brand love
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A framework for transitioning brand trust to brand love

Management decision, 2023-05, Vol.61 (6), p.1554-1584 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-04-2022-0420

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4
How the response to service incidents change customer–firm relationships
How the response to service incidents change customer–firm relationships
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How the response to service incidents change customer–firm relationships

European journal of management and business economics, 2023-05, Vol.32 (2), p.168-184 [Peer Reviewed Journal]

Pedro Simões Coelho, Paulo Rita and Ricardo F. Ramos. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2444-8451 ;EISSN: 2444-8494 ;DOI: 10.1108/EJMBE-05-2021-0157

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5
The effects of video storytelling advertising on consumers’ online reactions on Facebook: a cross cultural study
The effects of video storytelling advertising on consumers’ online reactions on Facebook: a cross cultural study
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The effects of video storytelling advertising on consumers’ online reactions on Facebook: a cross cultural study

Qualitative market research, 2023-05, Vol.26 (3), p.247-268 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1352-2752 ;EISSN: 1758-7646 ;DOI: 10.1108/QMR-06-2022-0101

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6
Fluency and the perceived ethicality of corporate social (ir)responsibility
Fluency and the perceived ethicality of corporate social (ir)responsibility
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Fluency and the perceived ethicality of corporate social (ir)responsibility

Psychology & marketing, 2023-05 [Peer Reviewed Journal]

Attribution ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.21787

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7
Comparing the effects of greenwashing claims in environmental airline advertising: perceived greenwashing, brand evaluation, and flight shame
Comparing the effects of greenwashing claims in environmental airline advertising: perceived greenwashing, brand evaluation, and flight shame
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Comparing the effects of greenwashing claims in environmental airline advertising: perceived greenwashing, brand evaluation, and flight shame

International journal of advertising, 2023-04, Vol.42 (3), p.461-487 [Peer Reviewed Journal]

2022 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group 2022 ;ISSN: 0265-0487 ;EISSN: 1759-3948 ;DOI: 10.1080/02650487.2022.2076510

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8
Customer comfort during service robot interactions
Customer comfort during service robot interactions
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Customer comfort during service robot interactions

Service business, 2023-03, Vol.17 (1), p.137-165 [Peer Reviewed Journal]

The Author(s) 2022 ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1862-8516 ;EISSN: 1862-8508 ;DOI: 10.1007/s11628-022-00499-4

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9
Effects of Employee Sickness Presence on Customer Repurchase and Recommendation Intentions: The Role of Customer Affective Reactions
Effects of Employee Sickness Presence on Customer Repurchase and Recommendation Intentions: The Role of Customer Affective Reactions
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Effects of Employee Sickness Presence on Customer Repurchase and Recommendation Intentions: The Role of Customer Affective Reactions

Journal of business and psychology, 2022-08, Vol.37 (4), p.831-854 [Peer Reviewed Journal]

The Author(s) 2021 ;The Author(s) 2021. ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1573-353X ;ISSN: 0889-3268 ;EISSN: 1573-353X ;DOI: 10.1007/s10869-021-09764-1 ;PMID: 34421197

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10
The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand
The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand
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The boomerang effect of zero pricing: when and why a zero price is less effective than a low price for enhancing consumer demand

Journal of the Academy of Marketing Science, 2022-05, Vol.50 (3), p.521-537 [Peer Reviewed Journal]

The Author(s) 2022 ;The Author(s) 2022. ;COPYRIGHT 2022 Springer ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00842-1 ;PMID: 35194264

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11
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing
Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing
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Marketing comes to its senses: a bibliometric review and integrated framework of sensory experience in marketing

European journal of marketing, 2022-04, Vol.56 (3), p.704-737 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-07-2020-0510

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12
Is more really better for in-store experience? A psychophysiological experiment on sensory modalities
Is more really better for in-store experience? A psychophysiological experiment on sensory modalities
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Is more really better for in-store experience? A psychophysiological experiment on sensory modalities

The Journal of consumer marketing, 2022-03, Vol.39 (2), p.218-229 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2022 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2020-3656

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13
Impact of COVID-19 on consumers' impulse buying behavior of fitness products: A moderated mediation model
Impact of COVID-19 on consumers' impulse buying behavior of fitness products: A moderated mediation model
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Impact of COVID-19 on consumers' impulse buying behavior of fitness products: A moderated mediation model

Journal of Consumer Behaviour, 2022-03 [Peer Reviewed Journal]

2021. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the associated terms available at https://novel-coronavirus.onlinelibrary.wiley.com ;DOI: 10.1002/cb.1998

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14
Does product display quantity increase purchase intention? The mediation of diminished pain of payment
Does product display quantity increase purchase intention? The mediation of diminished pain of payment
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Does product display quantity increase purchase intention? The mediation of diminished pain of payment

Journal of research in interactive marketing, 2022-02, Vol.16 (1), p.101-117 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-08-2020-0163

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15
Charting sustained usage toward mobile social media application: the criticality of expected benefits and emotional motivations
Charting sustained usage toward mobile social media application: the criticality of expected benefits and emotional motivations
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Charting sustained usage toward mobile social media application: the criticality of expected benefits and emotional motivations

Asia Pacific journal of marketing and logistics, 2022-02, Vol.34 (3), p.576-593 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/APJML-11-2020-0779

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16
Visuals misleading consumers? Testing the visual superiority effect in advertising
Visuals misleading consumers? Testing the visual superiority effect in advertising
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Visuals misleading consumers? Testing the visual superiority effect in advertising

The Journal of consumer marketing, 2022-02, Vol.39 (1), p.78-92 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2022 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-04-2020-3757

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17
Mind the attention gap: how does digital advertising impact choice under low attention?
Mind the attention gap: how does digital advertising impact choice under low attention?
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Mind the attention gap: how does digital advertising impact choice under low attention?

European journal of marketing, 2022-02, Vol.56 (2), p.442-466 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-01-2021-0031

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18
“Going on a sensory adventure, a touchy subject?”: investigating haptic technology and consumer adventure orientation
“Going on a sensory adventure, a touchy subject?”: investigating haptic technology and consumer adventure orientation
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“Going on a sensory adventure, a touchy subject?”: investigating haptic technology and consumer adventure orientation

Journal of service theory and practice, 2022-01, Vol.32 (1), p.5-29 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 2055-6225 ;EISSN: 2055-6233 ;DOI: 10.1108/JSTP-11-2020-0244

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19
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector
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The effect of brand personality congruence, brand attachment and brand love on loyalty among HENRY's in the luxury branding sector

Journal of fashion marketing and management, 2022-01, Vol.26 (1), p.21-35 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 1361-2026 ;EISSN: 1758-7433

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20
Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis
Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis
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Factors Affecting the Effectiveness of Cause-Related Marketing: A Meta-Analysis

Journal of business ethics, 2022, Vol.175 (2), p.339-360 [Peer Reviewed Journal]

Springer Nature B.V. 2020 ;Springer Nature B.V. 2020. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-020-04639-6

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