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Business & Economics
Business & Economics
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Transaction utility effects when quality is uncertainJournal of the Academy of Marketing Science, 1997-12, Vol.25 (1), p.45-55 [Peer Reviewed Journal]Copyright Sage Publications, Inc. Winter 1997 ;Academy of Marketing Science 1997. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/BF02894508 ;CODEN: JAMSDEFull text available |
| 2 |
Material Type: Article
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"Brought to you by Brand A and Brand B" Investigating Multiple Sponsors' Influence On Consumers' Attitudes Toward Sponsored EventsJournal of advertising, 2003-10, Vol.32 (3), p.19-30 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2003 ;Copyright 2003 American Academy of Advertising ;Copyright American Academy of Advertising Fall 2003 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2003.10639139 ;CODEN: JOADD7Full text available |
| 3 |
Material Type: Article
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Assessing behavior before it becomes behavior: An examination of the role of intentions as a link between satisfaction and repatronizing behaviorInternational journal of service industry management, 2005-01, Vol.16 (2), p.169-185Copyright MCB UP Limited (MCB) 2005 ;ISSN: 0956-4233 ;EISSN: 1758-6704 ;DOI: 10.1108/09564230510592298Full text available |
| 4 |
Material Type: Article
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Cognitive, affective attributes and conative, behavioural responses in retail corporate brandingThe journal of product & brand management, 2006-01, Vol.15 (5), p.293-305 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2006 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/10610420610685703Full text available |
| 5 |
Material Type: Article
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English and Chinese? The Role of Consumer Ethnocentrism and Country of Origin in Chinese Attitudes towards Store SignsAustralasian marketing journal, 2006-01, Vol.14 (2), p.5-16 [Peer Reviewed Journal]2006 Australian and New Zealand Marketing Academy ;Copyright Monash University 2006 ;ISSN: 1441-3582 ;ISSN: 1839-3349 ;EISSN: 1839-3349 ;DOI: 10.1016/S1441-3582(06)70057-XFull text available |
| 6 |
Material Type: Article
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Technology acceptance: a meta-analysis of the TAM: Part 1Journal of modelling in management, 2007-01, Vol.2 (3), p.251-280 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2007 ;ISSN: 1746-5664 ;EISSN: 1746-5672 ;DOI: 10.1108/17465660710834453Full text available |
| 7 |
Material Type: Article
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Tasting quality: the roles of intrinsic and extrinsic cuesAsia Pacific journal of marketing and logistics, 2009-01, Vol.21 (1), p.195-207 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;Emerald Group Publishing Limited 2009 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555850910926326Full text available |
| 8 |
Material Type: Article
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Developing country perceptions of high- and low-involvement products manufactured in other countriesInternational journal of emerging markets, 2009-04, Vol.4 (2), p.185-199 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 1746-8809 ;EISSN: 1746-8817 ;DOI: 10.1108/17468800910945792Full text available |
| 9 |
Material Type: Article
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The impact of customer experience on brand equity in a business-to-business services settingThe journal of brand management, 2010-04, Vol.17 (6), p.446-458 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2009 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2009.37Full text available |
| 10 |
Material Type: Article
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THE POWER OF MANY: AN ASSESSMENT OF MANAGING INTERNET GROUP PURCHASINGJournal of electronic commerce research, 2011-01, Vol.12 (1), p.19-43 [Peer Reviewed Journal]Copyright Journal of Electronic Commerce Research 2011 ;ISSN: 1938-9027 ;ISSN: 1526-6133 ;EISSN: 1526-6133Full text available |
| 11 |
Material Type: Article
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Impact of Product Familiarity on Beef Quality PerceptionAgribusiness (New York, N.Y.), 2012-03, Vol.28 (2), p.157-172 [Peer Reviewed Journal]2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Spring 2012 ;ISSN: 0742-4477 ;EISSN: 1520-6297 ;DOI: 10.1002/agr.21290 ;CODEN: AGRBEYFull text available |
| 12 |
Material Type: Article
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Brand equity in the business-to-business context: Examining the structural compositionThe journal of brand management, 2012-06, Vol.19 (8), p.688-701 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012. ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2011.60Full text available |
| 13 |
Material Type: Article
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Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise marketAsia Pacific journal of marketing and logistics, 2012-06, Vol.24 (3), p.461-481 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;Emerald Group Publishing Limited 2012 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851211237911Full text available |
| 14 |
Material Type: Article
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Satisfaction strength and intention to purchase a new productJournal of consumer behaviour, 2012-09, Vol.11 (5), p.391-405 [Peer Reviewed Journal]Copyright © 2012 John Wiley & Sons, Ltd. ;Copyright Henry Stewart Conferences and Publications Ltd. Sep/Oct 2012 ;ISSN: 1472-0817 ;EISSN: 1479-1838 ;DOI: 10.1002/cb.1384Full text available |
| 15 |
Material Type: Article
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Effects of customer equity drivers on customer loyalty in B2B contextThe Journal of business & industrial marketing, 2013-01, Vol.28 (4), p.335-346 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/08858621311313929Full text available |
| 16 |
Material Type: Article
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Impacts of Instrumental Versus Relational Centered Logic on Cause-Related Marketing Decision MakingJournal of business ethics, 2013-03, Vol.113 (2), p.243-263 [Peer Reviewed Journal]Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media B.V. 2012 ;2015 INIST-CNRS ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1292-8 ;CODEN: JBUEDJFull text available |
| 17 |
Material Type: Article
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Negative Publicity Effect of the Business Founder's Unethical Behavior on Corporate Image: Evidence from ChinaJournal of business ethics, 2013-09, Vol.117 (1), p.111-121 [Peer Reviewed Journal]2013 Springer Science+Business Media ;Springer Science+Business Media Dordrecht 2012 ;Springer Science+Business Media Dordrecht 2013 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-012-1512-2 ;CODEN: JBUEDJFull text available |
| 18 |
Material Type: Article
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Be rational or be emotional: advertising appeals, service types and consumer responsesEuropean journal of marketing, 2014-01, Vol.48 (11/12), p.2105-2126 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2012-0613Full text available |
| 19 |
Material Type: Article
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The Influence of Mortality Focus on Guilt Advertising EffectivenessJournal of marketing theory and practice, 2014-01, Vol.22 (1), p.103-114 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2014 ;Copyright © 2014 M.E. Sharpe, Inc. ;Copyright M. E. Sharpe Inc. Winter 2014 ;ISSN: 1069-6679 ;EISSN: 1944-7175 ;DOI: 10.2753/MTP1069-6679220107Full text available |
| 20 |
Material Type: Article
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College students’ responses to prosocial marketing claims on apparel hang tagsJournal of fashion marketing and management, 2014-07, Vol.18 (3), p.269-283 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1361-2026 ;EISSN: 1758-7433 ;DOI: 10.1108/JFMM-12-2012-0075Full text available |
Results 1 - 20 of 43 for All Library Resources
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