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1	Material Type: Article	20 Years of brand personality: a bibliometric review and research agenda The journal of brand management, 2018-07, Vol.25 (4), p.370-383 [Peer Reviewed Journal] Macmillan Publishers Ltd., part of Springer Nature 2017 ;Copyright Palgrave Macmillan Jul 2018 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-017-0083-z Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
2	Material Type: Article	20 Years of Research on Product Placement in Movie, Television and Video Game Media Journal of Economic and Social Studies (Online), 2014-10, Vol.4 (2), p.253 [Peer Reviewed Journal] Copyright International Burch University Fall 2014 ;ISSN: 1986-8499 ;EISSN: 1986-8502 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
3	Material Type: Article	25 years of Psychology & Marketing: a multidimensional review Psychology & marketing, 2009-12, Vol.26 (12), p.1031-1065 [Peer Reviewed Journal] 2009 Wiley Periodicals, Inc. ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20311 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
4	Material Type: Article	Absolute number heuristic in discount frames Marketing intelligence & planning, 2022-09, Vol.40 (7), p.871-883 Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2022-0113 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
5	Material Type: Article	Academic Aspect of the Leather Industry: An Interpretation from the Perspective of Business Science Prizren social science journal, 2021-01, Vol.5 (1), p.11-43 [Peer Reviewed Journal] 2021. This work is licensed under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2616-387X ;EISSN: 2616-387X ;DOI: 10.32936/pssj.v5i1.205 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
6	Material Type: Article	Academic Insights: An Application of Multiple-Group Causal Models in Assessing Cross-Cultural Measurement Equivalence Journal of international marketing (East Lansing, Mich.), 2000-12, Vol.8 (4), p.108-121 [Peer Reviewed Journal] Copyright American Marketing Association 2000 ;ISSN: 1069-031X ;EISSN: 1547-7215 ;DOI: 10.1509/jimk.8.4.108.19790 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
7	Material Type: Article	Academy of Marketing conference 2015 special issue Journal of financial services marketing, 2016-06, Vol.21 (2), p.87-89 [Peer Reviewed Journal] Palgrave Macmillan, a division of Macmillan Publishers Ltd 2016 ;ISSN: 1363-0539 ;EISSN: 1479-1846 ;DOI: 10.1057/fsm.2016.10 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
8	Material Type: Article	Acceptance of detergent-retail brands: the role of consumer confidence and trust International journal of retail & distribution management, 2010-01, Vol.38 (9), p.719-736 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/09590551011062457 ;CODEN: IRDMEQ Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
9	Material Type: Article	Acceptance of enterprise blog for service industry Internet research, 2013-05, Vol.23 (3), p.260-297 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/10662241311331736 ;CODEN: IRESEF Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
10	Material Type: Article	Acceptance of in-store apps: factors that influence the intention to adopt location-based retail apps – insights from Germany International journal of retail & distribution management, 2022-05, Vol.50 (6), p.760-777 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-06-2020-0202 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
11	Material Type: Article	Acceptance of novel products: the role of religiosity, ethnicity and values Marketing intelligence & planning, 2015-02, Vol.33 (1), p.39-66 Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2013-0050 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
12	Material Type: Article	Acceptance of online customization for apparel shopping International journal of retail & distribution management, 2009-04, Vol.37 (5), p.389-407 [Peer Reviewed Journal] Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/09590550910954892 ;CODEN: IRDMEQ Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
13	Material Type: Article	Accommodating ethnic minority consumers during service encounters: the fine line The Journal of services marketing, 2022-06, Vol.36 (5), p.674-690 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-12-2020-0541 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
14	Material Type: Article	Accountability moderates the effects of egoistic and altruistic appeals in prosocial messages The Journal of consumer marketing, 2020-10, Vol.37 (7), p.807-820 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-07-2018-2751 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
15	Material Type: Article	Achieving brand loyalty through sponsorship: the role of fit and self-congruity Journal of the Academy of Marketing Science, 2012-11, Vol.40 (6), p.807-820 [Peer Reviewed Journal] Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0285-y ;CODEN: JAMSDE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
16	Material Type: Article	Achieving consumer trust on Twitter via CSR communication The Journal of consumer marketing, 2017-01, Vol.34 (6), p.505-514 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-03-2017-2127 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
17	Material Type: Article	Acting on anger: Cultural value moderators of the effects of consumer animosity Journal of international business studies, 2021-10, Vol.52 (8), p.1591-1615 [Peer Reviewed Journal] Academy of International Business 2019 ;Academy of International Business 2019. ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/s41267-019-00289-7 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
18	Material Type: Article	Activation of country stereotypes: automaticity, consonance, and impact Journal of the Academy of Marketing Science, 2013-07, Vol.41 (4), p.400-417 [Peer Reviewed Journal] Academy of Marketing Science 2012 ;COPYRIGHT 2013 Springer ;Academy of Marketing Science 2013 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-012-0318-1 ;CODEN: JAMSDE Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
19	Material Type: Article	AD SCHEMA INCONGRUITY AS ELICITOR OF ETHNIC SELF-AWARENESS AND DIFFERENTIAL ADVERTISING RESPONSE Journal of advertising, 2003-12, Vol.32 (4), p.7-17 [Peer Reviewed Journal] Copyright Taylor & Francis Group, LLC 2003 ;Copyright 2004 American Academy of Advertising ;Copyright American Academy of Advertising Winter 2003/2004 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2003.10639142 ;CODEN: JOADD7 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
20	Material Type: Article	AD SKEPTICISM: The Consequences of Disbelief Journal of advertising, 2005-11, Vol.34 (3), p.7-17 [Peer Reviewed Journal] Copyright Taylor & Francis Group, LLC 2005 ;Copyright 2005 American Academy of Advertising ;COPYRIGHT 2005 Taylor & Francis Group LLC ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2005.10639199 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

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Results 1 - 20 of 4,158 for All Library Resources

Macmillan Publishers Ltd., part of Springer Nature 2017 ;Copyright Palgrave Macmillan Jul 2018 ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-017-0083-z

Copyright International Burch University Fall 2014 ;ISSN: 1986-8499 ;EISSN: 1986-8502

2009 Wiley Periodicals, Inc. ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20311

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2022-0113

2021. This work is licensed under http://creativecommons.org/licenses/by-nc-nd/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2616-387X ;EISSN: 2616-387X ;DOI: 10.32936/pssj.v5i1.205

Copyright American Marketing Association 2000 ;ISSN: 1069-031X ;EISSN: 1547-7215 ;DOI: 10.1509/jimk.8.4.108.19790

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2016 ;ISSN: 1363-0539 ;EISSN: 1479-1846 ;DOI: 10.1057/fsm.2016.10

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/09590551011062457 ;CODEN: IRDMEQ

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1066-2243 ;EISSN: 2054-5657 ;DOI: 10.1108/10662241311331736 ;CODEN: IRESEF

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-06-2020-0202

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2013-0050

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/09590550910954892 ;CODEN: IRDMEQ

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-12-2020-0541

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-07-2018-2751

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0285-y ;CODEN: JAMSDE

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-03-2017-2127

Academy of International Business 2019 ;Academy of International Business 2019. ;ISSN: 0047-2506 ;EISSN: 1478-6990 ;DOI: 10.1057/s41267-019-00289-7

Academy of Marketing Science 2012 ;COPYRIGHT 2013 Springer ;Academy of Marketing Science 2013 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-012-0318-1 ;CODEN: JAMSDE

Copyright Taylor & Francis Group, LLC 2003 ;Copyright 2004 American Academy of Advertising ;Copyright American Academy of Advertising Winter 2003/2004 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2003.10639142 ;CODEN: JOADD7

Copyright Taylor & Francis Group, LLC 2005 ;Copyright 2005 American Academy of Advertising ;COPYRIGHT 2005 Taylor & Francis Group LLC ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2005.10639199

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