skip to main content
Language:
Search Limited to: Search Limited to: Resource type Show Results with: Show Results with: Search type Index
Results 1 2 3 next page
Show only
Refined by: subject: Studies remove xxx: xxx remove
Result Number Material Type Add to My Shelf Action Record Details and Options
1
Impact of Product Familiarity on Beef Quality Perception
Material Type:
Article
Add to My Research

Impact of Product Familiarity on Beef Quality Perception

Agribusiness (New York, N.Y.), 2012-03, Vol.28 (2), p.157-172 [Peer Reviewed Journal]

2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Spring 2012 ;ISSN: 0742-4477 ;EISSN: 1520-6297 ;DOI: 10.1002/agr.21290 ;CODEN: AGRBEY

Full text available

2
Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis
Material Type:
Article
Add to My Research

Effects of Coupons on Consumer Purchase Behavior: A Meta-Analysis

Journal of marketing development and competitiveness, 2012-12, Vol.6 (5), p.131 [Peer Reviewed Journal]

Copyright North American Business Press Dec 2012 ;ISSN: 2155-2843

Full text available

3
UNDERSTANDING TRIGGERS OF OFFLINE AND ONLINE CONSUMER RECOMMENDATIONS
Material Type:
Article
Add to My Research

UNDERSTANDING TRIGGERS OF OFFLINE AND ONLINE CONSUMER RECOMMENDATIONS

Journal of consumer satisfaction, dissatisfaction, and complaining behavior, 2011-01, Vol.24, p.56 [Peer Reviewed Journal]

Copyright Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2011 ;ISSN: 0899-8620 ;EISSN: 2640-8872

Full text available

4
Brand equity in the business-to-business context: Examining the structural composition
Material Type:
Article
Add to My Research

Brand equity in the business-to-business context: Examining the structural composition

The journal of brand management, 2012-06, Vol.19 (8), p.688-701 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012. ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2011.60

Full text available

5
Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting
Material Type:
Article
Add to My Research

Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business setting

Marketing intelligence & planning, 2015-01, Vol.33 (2), p.164-178

Emerald Group Publishing Limited 2015 ;ISSN: 0263-4503 ;ISSN: 1758-8049 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2014-0059

Full text available

6
The impact of customer experience on brand equity in a business-to-business services setting
Material Type:
Article
Add to My Research

The impact of customer experience on brand equity in a business-to-business services setting

The journal of brand management, 2010-04, Vol.17 (6), p.446-458 [Peer Reviewed Journal]

Palgrave Macmillan, a division of Macmillan Publishers Ltd 2009 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2009.37

Full text available

7
Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market
Material Type:
Article
Add to My Research

Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market

Asia Pacific journal of marketing and logistics, 2012-06, Vol.24 (3), p.461-481 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;Emerald Group Publishing Limited 2012 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851211237911

Full text available

8
Hypermarket private-label products, brand strategies and spokesperson persuasion
Material Type:
Article
Add to My Research

Hypermarket private-label products, brand strategies and spokesperson persuasion

European journal of marketing, 2017-01, Vol.51 (4), p.795-820 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2015-0085

Full text available

9
How Hand Proximity Impacts Consumer Responses to a Persuasive Communication
Material Type:
Article
Add to My Research

How Hand Proximity Impacts Consumer Responses to a Persuasive Communication

Psychology & marketing, 2016-02, Vol.33 (2), p.135-149 [Peer Reviewed Journal]

2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Feb 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20860

Full text available

10
A relationship approach to construction supply chains
Material Type:
Article
Add to My Research

A relationship approach to construction supply chains

Industrial management + data systems, 2008-03, Vol.108 (3), p.310-327 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2008 ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/02635570810858741 ;CODEN: IMDSD8

Full text available

11
THE MULTIPLICITY OF FACETS OF CONTEMPORARY FEMININITY IN HIGH FASHION BLOGS
Material Type:
Article
Add to My Research

THE MULTIPLICITY OF FACETS OF CONTEMPORARY FEMININITY IN HIGH FASHION BLOGS

RAM. Revista de Administração Mackenzie, 2017-02, Vol.18 (1), p.96-119 [Peer Reviewed Journal]

Copyright Mackenzie Presbyterian University Jan/Feb 2017 ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1518-6776 ;ISSN: 1678-6971 ;EISSN: 1678-6971 ;DOI: 10.1590/1678-69712017/administracao.v18n1p96-119

Full text available

12
Responsabilidade Social Corporativa e Comportamento do Consumidor: Revisitando o Tema
Material Type:
Article
Add to My Research

Responsabilidade Social Corporativa e Comportamento do Consumidor: Revisitando o Tema

RGO. Revista Gestão Organizacional, 2014-05, Vol.7 (2) [Peer Reviewed Journal]

EISSN: 1983-6635

Full text available

13
How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation
Material Type:
Article
Add to My Research

How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and Reputation

Journal of business ethics, 2014-11, Vol.125 (1), p.75-86 [Peer Reviewed Journal]

Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1910-0 ;CODEN: JBUEDJ

Full text available

14
Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK
Material Type:
Article
Add to My Research

Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UK

Journal of consumer behaviour, 2001-11, Vol.1 (2), p.140-155 [Peer Reviewed Journal]

Copyright © 2001 Henry Stewart Publications. ;Copyright Henry Stewart Conferences and Publications Ltd. Nov 2001 ;ISSN: 1472-0817 ;EISSN: 1479-1838 ;DOI: 10.1002/cb.61

Full text available

15
Customer satisfaction and retail banking an assessment of some of the key antecedents of customer satisfaction in retail banking
Material Type:
Article
Add to My Research

Customer satisfaction and retail banking an assessment of some of the key antecedents of customer satisfaction in retail banking

International journal of bank marketing, 2002-07, Vol.20 (4), p.146-160 [Peer Reviewed Journal]

Copyright MCB UP Limited (MCB) 2002 ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/02652320210432936

Full text available

16
Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective
Material Type:
Article
Add to My Research

Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management Perspective

International journal of environmental research and public health, 2020-07, Vol.17 (14), p.5056 [Peer Reviewed Journal]

2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2020 by the authors. 2020 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph17145056 ;PMID: 32674347

Full text available

17
Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour
Material Type:
Article
Add to My Research

Exploring the Gap Between Consumers' Green Rhetoric and Purchasing Behaviour

Journal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]

Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJ

Full text available

18
External validity of market segmentation methods
Material Type:
Article
Add to My Research

External validity of market segmentation methods

European journal of marketing, 2011-02, Vol.45 (1/2), p.153-169 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111095630

Full text available

19
Creating ethical brands: the role of brand name on consumer perceived ethicality
Material Type:
Article
Add to My Research

Creating ethical brands: the role of brand name on consumer perceived ethicality

Marketing letters, 2017-09, Vol.28 (3), p.411-422 [Peer Reviewed Journal]

Springer Science+Business Media, LLC 2017 ;Springer Science+Business Media New York 2017 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-017-9424-7

Full text available

20
Consumer-Based Optimization of Blackberry, Blueberry and Concord Juice Blends
Material Type:
Article
Add to My Research

Consumer-Based Optimization of Blackberry, Blueberry and Concord Juice Blends

Journal of sensory studies, 2012-12, Vol.27 (6), p.439-450 [Peer Reviewed Journal]

2012 Wiley Periodicals, Inc. ;2014 INIST-CNRS ;ISSN: 0887-8250 ;EISSN: 1745-459X ;DOI: 10.1111/joss.12008 ;CODEN: JSSDEO

Full text available

Results 1 2 3 next page

Personalize your results

  1. Edit

Refine Search Results

Expand My Results

  1.   

Show only

  1. Peer-reviewed Journals (47)

Refine My Results

Creation Date 

From To
  1. Before 2002  (7)
  2. 2002 To 2005  (6)
  3. 2006 To 2009  (6)
  4. 2010 To 2014  (20)
  5. After 2014  (11)
  6. More options open sub menu

Language 

  1. English  (48)
  2. Japanese  (5)
  3. Portuguese  (3)
  4. More options open sub menu

Searching Remote Databases, Please Wait