Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Impact of Product Familiarity on Beef Quality PerceptionAgribusiness (New York, N.Y.), 2012-03, Vol.28 (2), p.157-172 [Peer Reviewed Journal]2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Spring 2012 ;ISSN: 0742-4477 ;EISSN: 1520-6297 ;DOI: 10.1002/agr.21290 ;CODEN: AGRBEYFull text available |
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2 |
Material Type: Article
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Effects of Coupons on Consumer Purchase Behavior: A Meta-AnalysisJournal of marketing development and competitiveness, 2012-12, Vol.6 (5), p.131 [Peer Reviewed Journal]Copyright North American Business Press Dec 2012 ;ISSN: 2155-2843Full text available |
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3 |
Material Type: Article
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UNDERSTANDING TRIGGERS OF OFFLINE AND ONLINE CONSUMER RECOMMENDATIONSJournal of consumer satisfaction, dissatisfaction, and complaining behavior, 2011-01, Vol.24, p.56 [Peer Reviewed Journal]Copyright Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2011 ;ISSN: 0899-8620 ;EISSN: 2640-8872Full text available |
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4 |
Material Type: Article
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Brand equity in the business-to-business context: Examining the structural compositionThe journal of brand management, 2012-06, Vol.19 (8), p.688-701 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012. ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2011.60Full text available |
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5 |
Material Type: Article
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Brand equity, satisfaction, and switching costs: An examination of effects in the business-to-business settingMarketing intelligence & planning, 2015-01, Vol.33 (2), p.164-178Emerald Group Publishing Limited 2015 ;ISSN: 0263-4503 ;ISSN: 1758-8049 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2014-0059Full text available |
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6 |
Material Type: Article
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The impact of customer experience on brand equity in a business-to-business services settingThe journal of brand management, 2010-04, Vol.17 (6), p.446-458 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2009 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2009.37Full text available |
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7 |
Material Type: Article
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Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise marketAsia Pacific journal of marketing and logistics, 2012-06, Vol.24 (3), p.461-481 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;Emerald Group Publishing Limited 2012 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851211237911Full text available |
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8 |
Material Type: Article
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Hypermarket private-label products, brand strategies and spokesperson persuasionEuropean journal of marketing, 2017-01, Vol.51 (4), p.795-820 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-02-2015-0085Full text available |
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9 |
Material Type: Article
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How Hand Proximity Impacts Consumer Responses to a Persuasive CommunicationPsychology & marketing, 2016-02, Vol.33 (2), p.135-149 [Peer Reviewed Journal]2016 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Feb 2016 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20860Full text available |
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10 |
Material Type: Article
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A relationship approach to construction supply chainsIndustrial management + data systems, 2008-03, Vol.108 (3), p.310-327 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2008 ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/02635570810858741 ;CODEN: IMDSD8Full text available |
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11 |
Material Type: Article
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THE MULTIPLICITY OF FACETS OF CONTEMPORARY FEMININITY IN HIGH FASHION BLOGSRAM. Revista de Administração Mackenzie, 2017-02, Vol.18 (1), p.96-119 [Peer Reviewed Journal]Copyright Mackenzie Presbyterian University Jan/Feb 2017 ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1518-6776 ;ISSN: 1678-6971 ;EISSN: 1678-6971 ;DOI: 10.1590/1678-69712017/administracao.v18n1p96-119Full text available |
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12 |
Material Type: Article
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Responsabilidade Social Corporativa e Comportamento do Consumidor: Revisitando o TemaRGO. Revista Gestão Organizacional, 2014-05, Vol.7 (2) [Peer Reviewed Journal]EISSN: 1983-6635Full text available |
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13 |
Material Type: Article
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How CSR Leads to Corporate Brand Equity: Mediating Mechanisms of Corporate Brand Credibility and ReputationJournal of business ethics, 2014-11, Vol.125 (1), p.75-86 [Peer Reviewed Journal]Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1910-0 ;CODEN: JBUEDJFull text available |
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14 |
Material Type: Article
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Consumers' product evaluation: a study of the primary evaluative criteria in the precious jewellery market in the UKJournal of consumer behaviour, 2001-11, Vol.1 (2), p.140-155 [Peer Reviewed Journal]Copyright © 2001 Henry Stewart Publications. ;Copyright Henry Stewart Conferences and Publications Ltd. Nov 2001 ;ISSN: 1472-0817 ;EISSN: 1479-1838 ;DOI: 10.1002/cb.61Full text available |
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15 |
Material Type: Article
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Customer satisfaction and retail banking an assessment of some of the key antecedents of customer satisfaction in retail bankingInternational journal of bank marketing, 2002-07, Vol.20 (4), p.146-160 [Peer Reviewed Journal]Copyright MCB UP Limited (MCB) 2002 ;ISSN: 0265-2323 ;EISSN: 1758-5937 ;DOI: 10.1108/02652320210432936Full text available |
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16 |
Material Type: Article
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Food and Beverage Advertising Aimed at Spanish Children Issued through Mobile Devices: A Study from a Social Marketing and Happiness Management PerspectiveInternational journal of environmental research and public health, 2020-07, Vol.17 (14), p.5056 [Peer Reviewed Journal]2020. This work is licensed under http://creativecommons.org/licenses/by/3.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2020 by the authors. 2020 ;ISSN: 1660-4601 ;ISSN: 1661-7827 ;EISSN: 1660-4601 ;DOI: 10.3390/ijerph17145056 ;PMID: 32674347Full text available |
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17 |
Material Type: Article
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Exploring the Gap Between Consumers' Green Rhetoric and Purchasing BehaviourJournal of business ethics, 2015-12, Vol.132 (2), p.311-328 [Peer Reviewed Journal]Springer Science+Business Media 2015 ;Springer Science+Business Media Dordrecht 2014 ;Springer Science+Business Media Dordrecht 2015 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-014-2316-3 ;CODEN: JBUEDJFull text available |
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18 |
Material Type: Article
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External validity of market segmentation methodsEuropean journal of marketing, 2011-02, Vol.45 (1/2), p.153-169 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111095630Full text available |
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19 |
Material Type: Article
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Creating ethical brands: the role of brand name on consumer perceived ethicalityMarketing letters, 2017-09, Vol.28 (3), p.411-422 [Peer Reviewed Journal]Springer Science+Business Media, LLC 2017 ;Springer Science+Business Media New York 2017 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-017-9424-7Full text available |
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20 |
Material Type: Article
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Consumer-Based Optimization of Blackberry, Blueberry and Concord Juice BlendsJournal of sensory studies, 2012-12, Vol.27 (6), p.439-450 [Peer Reviewed Journal]2012 Wiley Periodicals, Inc. ;2014 INIST-CNRS ;ISSN: 0887-8250 ;EISSN: 1745-459X ;DOI: 10.1111/joss.12008 ;CODEN: JSSDEOFull text available |