Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Impact of Product Familiarity on Beef Quality PerceptionAgribusiness (New York, N.Y.), 2012-03, Vol.28 (2), p.157-172 [Peer Reviewed Journal]2012 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Spring 2012 ;ISSN: 0742-4477 ;EISSN: 1520-6297 ;DOI: 10.1002/agr.21290 ;CODEN: AGRBEYFull text available |
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2 |
Material Type: Article
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Effects of Coupons on Consumer Purchase Behavior: A Meta-AnalysisJournal of marketing development and competitiveness, 2012-12, Vol.6 (5), p.131 [Peer Reviewed Journal]Copyright North American Business Press Dec 2012 ;ISSN: 2155-2843Full text available |
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3 |
Material Type: Article
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UNDERSTANDING TRIGGERS OF OFFLINE AND ONLINE CONSUMER RECOMMENDATIONSJournal of consumer satisfaction, dissatisfaction, and complaining behavior, 2011-01, Vol.24, p.56 [Peer Reviewed Journal]Copyright Consumer Satisfaction, Dissatisfaction and Complaining Behavior 2011 ;ISSN: 0899-8620 ;EISSN: 2640-8872Full text available |
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4 |
Material Type: Article
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Brand equity in the business-to-business context: Examining the structural compositionThe journal of brand management, 2012-06, Vol.19 (8), p.688-701 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012 ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2012. ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2011.60Full text available |
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5 |
Material Type: Article
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The impact of customer experience on brand equity in a business-to-business services settingThe journal of brand management, 2010-04, Vol.17 (6), p.446-458 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2009 ;COPYRIGHT 2010 Palgrave Macmillan, a Division of Macmillan Publishers Ltd. (Springer) ;Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;ISSN: 1350-231X ;ISSN: 1479-1803 ;EISSN: 1479-1803 ;DOI: 10.1057/bm.2009.37Full text available |
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6 |
Material Type: Article
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Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise marketAsia Pacific journal of marketing and logistics, 2012-06, Vol.24 (3), p.461-481 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2012 ;Emerald Group Publishing Limited 2012 ;ISSN: 1355-5855 ;EISSN: 1758-4248 ;DOI: 10.1108/13555851211237911Full text available |
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7 |
Material Type: Article
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Women consumers in the China cosmetic surgery marketJournal of the International Academy for Case Studies, 2011-11, Vol.17 (8), p.73 [Peer Reviewed Journal]COPYRIGHT 2011 Jordan Whitney Enterprises, Inc. ;Copyright The DreamCatchers Group, LLC 2011 ;ISSN: 1078-4950 ;EISSN: 1532-5822Full text available |
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8 |
Material Type: Article
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A relationship approach to construction supply chainsIndustrial management + data systems, 2008-03, Vol.108 (3), p.310-327 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2008 ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/02635570810858741 ;CODEN: IMDSD8Full text available |
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9 |
Material Type: Book Chapter
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Consumer Reactions to Health Claims on Food ProductsInnovation in Healthy and Functional Foods, 2013, p.198-2112013 by Taylor & Francis Group, LLC ;ISBN: 9781439862674 ;ISBN: 1439862672 ;EISBN: 0429189400 ;EISBN: 9780429189401 ;EISBN: 9781439862698 ;EISBN: 1439862699 ;DOI: 10.1201/b13022-17 ;OCLC: 899155044 ;LCCallNum: TP370 -- .I566 2012ebFull text available |
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10 |
Material Type: Article
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Purchase Intentions of Women Shoppers towards Discretionary Expenditure Products during Recession -An Exploratory StudyDrishtikon : a management journal, 2009-01, Vol.1 (1), p.61Copyright Publishing India Group 2009 ;ISSN: 0975-7422 ;EISSN: 0975-7848Full text available |
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11 |
Material Type: Article
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External validity of market segmentation methodsEuropean journal of marketing, 2011-02, Vol.45 (1/2), p.153-169 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111095630Full text available |
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12 |
Material Type: Article
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Consumer-Based Optimization of Blackberry, Blueberry and Concord Juice BlendsJournal of sensory studies, 2012-12, Vol.27 (6), p.439-450 [Peer Reviewed Journal]2012 Wiley Periodicals, Inc. ;2014 INIST-CNRS ;ISSN: 0887-8250 ;EISSN: 1745-459X ;DOI: 10.1111/joss.12008 ;CODEN: JSSDEOFull text available |
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13 |
Material Type: Article
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Asymmetric Effect of Distribution Intensity on Marketing Performance :The Moderating Role of Brand AwarenessAsia Pacific Management Review, 2009-09, Vol.14 (3), p.251-262 [Peer Reviewed Journal]Copyright National Cheng Kung University, College of Management Sep 2009 ;ISSN: 1029-3132 ;EISSN: 2589-8213Full text available |
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14 |
Material Type: Article
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THE ANALYSIS OF CONCEPTUAL TOOLS FOR THE STUDY OF COUNTRY OF ORIGIN EFFECT FOR HYBRID OFFERINGSManagement & marketing (Bucharest, Romania), 2012-01, Vol.7 (1), p.3 [Peer Reviewed Journal]Copyright Academy of Economic Studies, Bucharest 2012 ;ISSN: 1842-0206 ;EISSN: 2069-8887Full text available |
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15 |
Material Type: Article
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Brand personality and customer trust in community pharmaciesInternational journal of pharmaceutical and healthcare marketing, 2011-09, Vol.5 (3), p.175-193 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1750-6123 ;EISSN: 1750-6131 ;DOI: 10.1108/17506121111172194Full text available |
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16 |
Material Type: Article
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Research themes, concepts and relationshipsInternational journal of service industry management, 2008-03, Vol.19 (1), p.83-110Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2008 ;ISSN: 0956-4233 ;EISSN: 1758-6704 ;DOI: 10.1108/09564230810855725Full text available |
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17 |
Material Type: Article
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THE INFLUENCE OF SERVICE QUALITY DIMENSIONS ON CUSTOMER SATISFACTION AND CUSTOMER LOYALTY IN THE CHAIN RESTAURANT CONTEXT: A THAI CASEJournal of global business and technology, 2010-10, Vol.6 (2), p.64 [Peer Reviewed Journal]Copyright Global Business and Technology Association Fall 2010 ;ISSN: 1553-5495 ;EISSN: 2616-2733Full text available |
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18 |
Material Type: Article
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Developing country perceptions of high- and low-involvement products manufactured in other countriesInternational journal of emerging markets, 2009-04, Vol.4 (2), p.185-199 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2009 ;ISSN: 1746-8809 ;EISSN: 1746-8817 ;DOI: 10.1108/17468800910945792Full text available |
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19 |
Material Type: Article
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The role of information presentation formats in belief updatingInternational journal of psychology, 2007-06, Vol.42 (3), p.189-199 [Peer Reviewed Journal]2007 International Union of Psychological Science ;ISSN: 0020-7594 ;EISSN: 1464-066X ;DOI: 10.1080/00207590601126676 ;CODEN: IJPSBBFull text available |
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20 |
Material Type: Article
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Satisfaction strength and intention to purchase a new productJournal of consumer behaviour, 2012-09, Vol.11 (5), p.391-405 [Peer Reviewed Journal]Copyright © 2012 John Wiley & Sons, Ltd. ;Copyright Henry Stewart Conferences and Publications Ltd. Sep/Oct 2012 ;ISSN: 1472-0817 ;EISSN: 1479-1838 ;DOI: 10.1002/cb.1384Full text available |