Results 1 - 20 of 541 for All Library Resources
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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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| 1 |
Material Type: Book Chapter
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Sustainable success: Unraveling the relationship between csrinitiatives, happiness, and purchase intention in fashionretailers across channelsSmart Ethics in the Digital World, 2024, p.132-136LICENCIA DE USO: Los documentos a texto completo incluidos en Dialnet son de acceso libre y propiedad de sus autores y/o editores. Por tanto, cualquier acto de reproducción, distribución, comunicación pública y/o transformación total o parcial requiere el consentimiento expreso y escrito de aquéllos. Cualquier enlace al texto completo de estos documentos deberá hacerse a través de la URL oficial de éstos en Dialnet. Más información: https://dialnet.unirioja.es/info/derechosOAI | INTELLECTUAL PROPERTY RIGHTS STATEMENT: Full text documents hosted by Dialnet are protected by copyright and/or related rights. This digital object is accessible without charge, but its use is subject to the licensing conditions set by its authors or editors. Unless expressly stated otherwise in the licensing conditions, you are free to linking, browsing, printing and making a copy for your own personal purposes. All other acts of reproduction and communication to the public are subject to the licensing conditions expressed by editors and authors and require consent from them. Any link to this document should be made using its official URL in Dialnet. More info: https://dialnet.unirioja.es/info/derechosOAI ;ISBN: 9788409581603 ;ISBN: 8409581604Digital Resources/Online E-Resources |
| 2 |
Material Type: Book Chapter
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Communicating the Country-of- Origin in Advertising: Semiotic PersuasionCountry of Origin Effect in International Business, 2024ISBN: 1032537906 ;ISBN: 1032537876 ;ISBN: 9781032537900 ;ISBN: 9781032537870 ;DOI: 10.4324/9781003413639-8Digital Resources/Online E-Resources |
| 3 |
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Introduction: The Country-of-Origin (COO), Country-of-Origin (COO) Dimensions, and Country-of-Origin Effect (COE) – General Overview and Theoretical ApproachesCountry of Origin Effect in International Business, 2024ISBN: 1032537906 ;ISBN: 1032537876 ;ISBN: 9781032537900 ;ISBN: 9781032537870 ;DOI: 10.4324/9781003413639-1Digital Resources/Online E-Resources |
| 4 |
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Marketing perspectives on the country of origin 1National Brands and Global Markets, 2023, p.24-452023 selection and editorial matter, Nikolas Glover and David M. Higgins; individual chapters, the contributors ;ISBN: 9780367754976 ;ISBN: 0367762684 ;ISBN: 9780367762681 ;ISBN: 0367754975 ;EISBN: 1003166180 ;EISBN: 1000850331 ;EISBN: 9781000850338 ;EISBN: 1000850374 ;EISBN: 9781000850376 ;EISBN: 9781003166184 ;DOI: 10.4324/9781003166184-2Full text available |
| 5 |
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E-commerce Expansion in MalaysiaDigitalization and Development, 2023, p.151-1722023 selection and editorial matter, Rajah Rasiah, Wah Yun Low, and Nurliana Kamaruddin; individual chapters, the contributors ;ISBN: 9781032433066 ;ISBN: 1032433957 ;ISBN: 103243306X ;ISBN: 9781032433950 ;EISBN: 9781000851397 ;EISBN: 9781003367093 ;EISBN: 1000851397 ;EISBN: 9781000851380 ;EISBN: 1000851389 ;EISBN: 1003367097 ;DOI: 10.4324/9781003367093-9 ;OCLC: 1378933849Full text available |
| 6 |
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The marketing of UGC, media industries and business influence: The Hydra of Lerna and the sword of HeraclesThe Dynamics of Influencer Marketing, 2023, Vol.1, p.19-382023 selection and editorial matter, José M. Álvarez-Monzoncillo; individual chapters, the contributors ;ISBN: 036767890X ;ISBN: 9780367680916 ;ISBN: 9780367678906 ;ISBN: 0367680912 ;EISBN: 100068699X ;EISBN: 1000686930 ;EISBN: 1003134173 ;EISBN: 9781000686937 ;EISBN: 9781003134176 ;EISBN: 9781000686999 ;DOI: 10.4324/9781003134176-3 ;OCLC: 1378934017Full text available |
| 7 |
Material Type: Book Chapter
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The role of online video reviews towards the purchase of E-commerce in IndonesiaSustainable Future: Trends, Strategies and Development, 2023, p.161-1642023 selection and editorial matter, Siska Noviaristanti and Ong Hway Boon; individual chapters, the contributors ;ISBN: 103237201X ;ISBN: 9781032372037 ;ISBN: 9781032372013 ;ISBN: 1032372036 ;EISBN: 9781003335832 ;EISBN: 1000882608 ;EISBN: 1003335837 ;EISBN: 9781000882605 ;EISBN: 9781000882629 ;EISBN: 1000882624 ;DOI: 10.1201/9781003335832-41 ;OCLC: 1378933474Full text available |
| 8 |
Material Type: Book Chapter
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The evolution of the influence businessThe Dynamics of Influencer Marketing, 2023, Vol.1, p.80-982023 selection and editorial matter, José M. Álvarez-Monzoncillo; individual chapters, the contributors ;ISBN: 036767890X ;ISBN: 9780367680916 ;ISBN: 9780367678906 ;ISBN: 0367680912 ;EISBN: 100068699X ;EISBN: 1000686930 ;EISBN: 1003134173 ;EISBN: 9781000686937 ;EISBN: 9781003134176 ;EISBN: 9781000686999 ;DOI: 10.4324/9781003134176-6 ;OCLC: 1378934017Full text available |
| 9 |
Material Type: Book Chapter
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The effect of facebook marketing on the purchase intention of security training customersSustainable Future: Trends, Strategies and Development, 2023, p.45-482023 selection and editorial matter, Siska Noviaristanti and Ong Hway Boon; individual chapters, the contributors ;ISBN: 103237201X ;ISBN: 9781032372037 ;ISBN: 9781032372013 ;ISBN: 1032372036 ;EISBN: 9781003335832 ;EISBN: 1000882608 ;EISBN: 1003335837 ;EISBN: 9781000882605 ;EISBN: 9781000882629 ;EISBN: 1000882624 ;DOI: 10.1201/9781003335832-12 ;OCLC: 1378933474Full text available |
| 10 |
Material Type: Book Chapter
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The effect of brand personality dimensions on self congruity and functional congruity on brand attitude: A study of Jaklingko usersContemporary Research on Management and Business, 2023, p.68-712023 selection and editorial matter, Siska Noviaristanti; individual chapters, the contributors ;ISBN: 9781032282596 ;ISBN: 1032282592 ;ISBN: 9781032282619 ;ISBN: 1032282614 ;EISBN: 9781000778120 ;EISBN: 1000777847 ;EISBN: 1003295959 ;EISBN: 9781003295952 ;EISBN: 9781000777840 ;EISBN: 1000778126 ;DOI: 10.1201/9781003295952-18 ;OCLC: 1378936234Full text available |
| 11 |
Material Type: Book Chapter
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The effects of gendered marketing on brand perception and purchase intentionContemporary Research on Management and Business, 2023, p.111-1142023 selection and editorial matter, Siska Noviaristanti; individual chapters, the contributors ;ISBN: 9781032282596 ;ISBN: 1032282592 ;ISBN: 9781032282619 ;ISBN: 1032282614 ;EISBN: 9781000778120 ;EISBN: 1000777847 ;EISBN: 1003295959 ;EISBN: 9781003295952 ;EISBN: 9781000777840 ;EISBN: 1000778126 ;DOI: 10.1201/9781003295952-29 ;OCLC: 1378936234Full text available |
| 12 |
Material Type: Book Chapter
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The impact of beverage vessel and sugar related-knowledge on single-serve beverages purchase intention in convenience storesContemporary Research on Management and Business, 2023, p.48-512023 selection and editorial matter, Siska Noviaristanti; individual chapters, the contributors ;ISBN: 9781032282596 ;ISBN: 1032282592 ;ISBN: 9781032282619 ;ISBN: 1032282614 ;EISBN: 9781000778120 ;EISBN: 1000777847 ;EISBN: 1003295959 ;EISBN: 9781003295952 ;EISBN: 9781000777840 ;EISBN: 1000778126 ;DOI: 10.1201/9781003295952-13 ;OCLC: 1378936234Full text available |
| 13 |
Material Type: Book Chapter
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The role of social media marketing and environmental knowledge on green skincare purchase intentionContemporary Research on Management and Business, 2023, p.216-2192023 selection and editorial matter, Siska Noviaristanti; individual chapters, the contributors ;ISBN: 9781032282596 ;ISBN: 1032282592 ;ISBN: 9781032282619 ;ISBN: 1032282614 ;EISBN: 9781000778120 ;EISBN: 1000777847 ;EISBN: 1003295959 ;EISBN: 9781003295952 ;EISBN: 9781000777840 ;EISBN: 1000778126 ;DOI: 10.1201/9781003295952-55 ;OCLC: 1378936234Full text available |
| 14 |
Material Type: Book Chapter
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The effect of brand engagement and brand love upon overall brand equity and repurchase intention: Case study on smartphone brands in Indonesian millennialsContemporary Research on Management and Business, 2023, p.52-552023 selection and editorial matter, Siska Noviaristanti; individual chapters, the contributors ;ISBN: 9781032282596 ;ISBN: 1032282592 ;ISBN: 9781032282619 ;ISBN: 1032282614 ;EISBN: 9781000778120 ;EISBN: 1000777847 ;EISBN: 1003295959 ;EISBN: 9781003295952 ;EISBN: 9781000777840 ;EISBN: 1000778126 ;DOI: 10.1201/9781003295952-14 ;OCLC: 1378936234Full text available |
| 15 |
Material Type: Book Chapter
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Influencer marketing dynamics: The roles of social engagement, trust, and influenceThe Dynamics of Influencer Marketing, 2023, Vol.1, p.99-1222023 selection and editorial matter, José M. Álvarez-Monzoncillo; individual chapters, the contributors ;ISBN: 036767890X ;ISBN: 9780367680916 ;ISBN: 9780367678906 ;ISBN: 0367680912 ;EISBN: 100068699X ;EISBN: 1000686930 ;EISBN: 1003134173 ;EISBN: 9781000686937 ;EISBN: 9781003134176 ;EISBN: 9781000686999 ;DOI: 10.4324/9781003134176-7 ;OCLC: 1378934017Full text available |
| 16 |
Material Type: Book Chapter
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The power of algorithms and keys of participationThe Dynamics of Influencer Marketing, 2023, Vol.1, p.39-592023 selection and editorial matter, José M. Álvarez-Monzoncillo; individual chapters, the contributors ;ISBN: 036767890X ;ISBN: 9780367680916 ;ISBN: 9780367678906 ;ISBN: 0367680912 ;EISBN: 100068699X ;EISBN: 1000686930 ;EISBN: 1003134173 ;EISBN: 9781000686937 ;EISBN: 9781003134176 ;EISBN: 9781000686999 ;DOI: 10.4324/9781003134176-4 ;OCLC: 1378934017Full text available |
| 17 |
Material Type: Book Chapter
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Digital marketing: The implementation in MSMEsUrbanizing the Regional Sector to Strengthen Economy and Business to Recover from Recession, 2023, p.62-702023 selection and editorial matter, Aulia Herdiani, Agus Hermawan, Setya Ayu Rahmawati, Mohd. Rizal Palil & Reza Havies; individual chapters,the contributors ;ISBN: 103230071X ;ISBN: 9781032300702 ;ISBN: 1032300701 ;ISBN: 9781032300719 ;EISBN: 1003303331 ;EISBN: 100083056X ;EISBN: 9781000830545 ;EISBN: 9781000830569 ;EISBN: 1000830543 ;EISBN: 9781003303336 ;DOI: 10.1201/9781003303336-7 ;OCLC: 1378933499Full text available |
| 18 |
Material Type: Book Chapter
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The impact of country-of-origin image and perceived brand prestige on perceived product quality, consumers' purchase intention of Korean skincare in Indonesia with consumer ethnocentrism as a moderating variableContemporary Research on Management and Business, 2023, p.115-1182023 selection and editorial matter, Siska Noviaristanti; individual chapters, the contributors ;ISBN: 9781032282596 ;ISBN: 1032282592 ;ISBN: 9781032282619 ;ISBN: 1032282614 ;EISBN: 9781000778120 ;EISBN: 1000777847 ;EISBN: 1003295959 ;EISBN: 9781003295952 ;EISBN: 9781000777840 ;EISBN: 1000778126 ;DOI: 10.1201/9781003295952-30 ;OCLC: 1378936234Full text available |
| 19 |
Material Type: Book Chapter
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The role of social presence towards product and restaurant evaluation in online food delivery servicesContemporary Research on Management and Business, 2023, p.44-472023 selection and editorial matter, Siska Noviaristanti; individual chapters, the contributors ;ISBN: 9781032282596 ;ISBN: 1032282592 ;ISBN: 9781032282619 ;ISBN: 1032282614 ;EISBN: 9781000778120 ;EISBN: 1000777847 ;EISBN: 1003295959 ;EISBN: 9781003295952 ;EISBN: 9781000777840 ;EISBN: 1000778126 ;DOI: 10.1201/9781003295952-12 ;OCLC: 1378936234Full text available |
| 20 |
Material Type: Book Chapter
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Reviewing the Commercial and Social Impact of Social Media InfluencersThe Dynamics of Influencer Marketing, 2023, Vol.1, p.60-792023 selection and editorial matter, José M. Álvarez-Monzoncillo; individual chapters, the contributors ;ISBN: 036767890X ;ISBN: 9780367680916 ;ISBN: 9780367678906 ;ISBN: 0367680912 ;EISBN: 100068699X ;EISBN: 1000686930 ;EISBN: 1003134173 ;EISBN: 9781000686937 ;EISBN: 9781003134176 ;EISBN: 9781000686999 ;DOI: 10.4324/9781003134176-5 ;OCLC: 1378934017Full text available |
Results 1 - 20 of 541 for All Library Resources
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