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1
The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam
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The influence of electronic word of mouth and perceived value on green purchase intention in Vietnam

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2292797

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2
The impact of eWOM information in social media on the online purchase intention of Generation Z
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Article
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The impact of eWOM information in social media on the online purchase intention of Generation Z

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2316933

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3
The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia
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Article
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The role of perception of digital celebrities on live stream shopping intention through social interaction in Indonesia

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2336637

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4
Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk
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Article
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Investigating the influence of mobile game addiction on in-app purchase intention in PUBG mobile: the mediating roles of loyalty, negative e-WOM and perceived risk

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2328317

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5
Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs
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Article
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Communicating concrete and abstract product attributes: the role of evaluation mode and inter-attribute trade-offs

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2306685

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6
Creating a sustainable future: insights into brand marketing in the luxury fashion industry
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Creating a sustainable future: insights into brand marketing in the luxury fashion industry

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2328391

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7
Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions
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Article
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Brand expertise, impulsiveness and materialism aggravate unhealthy food products buying among young adults despite pricing and sin tax interventions

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2296147

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8
Meta-analytic review of online purchase intention: conceptualising the study variables
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Article
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Meta-analytic review of online purchase intention: conceptualising the study variables

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2296686

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9
The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situations
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Article
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The effect of country image, brand image, and warranty knowledge on car purchase intentions: a comparison of use situations

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2332498

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10
Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands
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Article
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Exploring the effects of audience and strategies used by beauty vloggers on behavioural intention towards endorsed brands

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.621 [Peer Reviewed Journal]

The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-03133-y

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11
‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation
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Article
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‘Sexy yes, obesity no’: the role of vloggers in influencing diet food purchase with self-openness moderation

Cogent business & management, 2024-12, Vol.11 (1) [Peer Reviewed Journal]

EISSN: 2331-1975 ;DOI: 10.1080/23311975.2024.2351095

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12
Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products
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Article
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Men resist men: streamer-consumer gender match for advertising the functional benefits of heterogeneously priced utilitarian products

Humanities & social sciences communications, 2024-12, Vol.11 (1), p.550-13 [Peer Reviewed Journal]

The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2662-9992 ;DOI: 10.1057/s41599-024-03039-9

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13
Sustainable threads: analyzing the impact of corporate social performance, CSR message authenticity and information transparency on purchase intentions
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Article
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Sustainable threads: analyzing the impact of corporate social performance, CSR message authenticity and information transparency on purchase intentions

Fashion and Textiles, 2024, 11(1), , pp.1-23 [Peer Reviewed Journal]

The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2198-0802 ;DOI: 10.1186/s40691-024-00379-7

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14
Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions
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Article
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Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactions

International journal of corporate social responsibility, 2024-12, Vol.9 (1), p.1-39, Article 1 [Peer Reviewed Journal]

The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2366-0066 ;EISSN: 2366-0074 ;DOI: 10.1186/s40991-023-00085-5

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15
How can on-street parking regulations affect traffic, safety, and the environment in a cooperative, connected, and automated era?
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Article
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How can on-street parking regulations affect traffic, safety, and the environment in a cooperative, connected, and automated era?

European Transport Research Review, 2024-12, Vol.16 (1), p.18-16 [Peer Reviewed Journal]

The Author(s) 2024. corrected publication 2024 ;COPYRIGHT 2024 Springer ;The Author(s) 2024. corrected publication 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1867-0717 ;EISSN: 1866-8887 ;DOI: 10.1186/s12544-023-00628-8

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16
THE INFLUENCE OF GREEN MARKETING ON CONSUMER PURCHASE INTENTION: A SYSTEMATIC REVIEW
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Article
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THE INFLUENCE OF GREEN MARKETING ON CONSUMER PURCHASE INTENTION: A SYSTEMATIC REVIEW

RGSA : Revista de Gestão Social e Ambiental, 2024-09, Vol.18 (3), p.1-11 [Peer Reviewed Journal]

2024. This work is published under https://rgsa.emnuvens.com.br/rgsa/about/editorialPolicies#openAccessPolicy (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 1981-982X ;DOI: 10.24857/rgsa.vl8n3-084

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17
From taste to purchase: Understanding the influence of sensory perceptions and informed tasting on plant-based product purchases - An extension of the theory of planned behavior
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Article
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From taste to purchase: Understanding the influence of sensory perceptions and informed tasting on plant-based product purchases - An extension of the theory of planned behavior

Journal of agriculture and food research, 2024-06, Vol.16, p.101188, Article 101188 [Peer Reviewed Journal]

2024 The Authors ;Attribution - NonCommercial - NoDerivatives ;ISSN: 2666-1543 ;EISSN: 2666-1543 ;DOI: 10.1016/j.jafr.2024.101188

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18
Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights
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Article
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Enhancing consumer purchase intentions for sustainable packaging products: An in-depth analysis of key determinants and strategic insights

Sustainable futures, 2024-06, Vol.7, p.100193, Article 100193 [Peer Reviewed Journal]

2024 ;ISSN: 2666-1888 ;EISSN: 2666-1888 ;DOI: 10.1016/j.sftr.2024.100193

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19
Evaluating the intention to purchase genetically modified food by consumers in Panama
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Article
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Evaluating the intention to purchase genetically modified food by consumers in Panama

Journal of agriculture and food research, 2024-06, Vol.16, Article 101194 [Peer Reviewed Journal]

2024 The Authors ;ISSN: 2666-1543 ;EISSN: 2666-1543 ;DOI: 10.1016/j.jafr.2024.101194

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20
Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions
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Article
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Generation Z and Indonesian Social Commerce: Unraveling key drivers of their shopping decisions

Journal of open innovation, 2024-06, Vol.10 (2), Article 100256 [Peer Reviewed Journal]

2024 The Authors ;ISSN: 2199-8531 ;EISSN: 2199-8531 ;DOI: 10.1016/j.joitmc.2024.100256

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