Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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21 |
Material Type: Article
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Mapping the influence of influencer marketing: a bibliometric analysisMarketing intelligence & planning, 2021-09, Vol.39 (7), p.979-1003Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-03-2021-0085Full text available |
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22 |
Material Type: Article
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Effect of Consumer Perception of Brand Equity Fit on Purchase Intention for Brands in Symbolic AlliancesIranian journal of management studies, 2022-03, Vol.15 (2), p.271-285 [Peer Reviewed Journal]COPYRIGHT 2022 University of Tehran, Farabi College ;2022. This work is published under https://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2008-7055 ;EISSN: 2345-3745 ;DOI: 10.22059/IJMS.2021.315198.674335Full text available |
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23 |
Material Type: Article
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Analysis of the Impact of Viral Marketing in Social Networks on the Purchase Intention of Consumers: A Case Study of Telegram Social Networkکاوشهای مدیریت بازرگانی, 2018-05, Vol.9 (18), p.243-267 [Peer Reviewed Journal]ISSN: 2645-386X ;EISSN: 2645-3878 ;DOI: 10.29252/bar.9.18.243Full text available |
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24 |
Material Type: Article
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Designing the Model for Antecedents and Consequences Creation of Customers Experiences on Digital MediaMuṭālaʻāt-i mudīrīyat- rāhburdī, 2017-05, Vol.8 (29), p.249-270 [Peer Reviewed Journal]ISSN: 2228-6853 ;EISSN: 2676-6744Full text available |
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25 |
Material Type: Article
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Investigating the effect of aesthetic aspect of packaging and its dimensions on purchase intention through packaging preferenceNew marketing research journal, 2015-09, Vol.5 (2), p.163-184ISSN: 2228-7744Digital Resources/Online E-Resources |
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26 |
Material Type: Article
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Investigating the effect of perceived social responsibility on brand reputation, brand identification and purchase intention (case of study: golestan company at Shiraz)Mudīrīyat-i bāzargānī, 2016-11, Vol.8 (3), p.479-502ISSN: 2008-5907 ;EISSN: 2423-5091 ;DOI: 10.22059/jibm.2016.60624Full text available |
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27 |
Material Type: Article
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Eat to the Beat: Musical Incongruity Resolution in Restaurant AdvertisingJournal of international consumer marketing, 2022-10, Vol.34 (5), p.567-591 [Peer Reviewed Journal]2022 The Author(s). Published with license by Taylor & Francis Group, LLC. 2022 ;ISSN: 0896-1530 ;EISSN: 1528-7068 ;DOI: 10.1080/08961530.2021.2022061Digital Resources/Online E-Resources |
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28 |
Material Type: Article
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No matter what the name, we’re all the same? Examining ethnic online discrimination in ridesharing marketplacesElectronic markets, 2022-09, Vol.32 (3), p.1419-1446 [Peer Reviewed Journal]The Author(s) 2022 ;The Author(s) 2022. ;The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1019-6781 ;EISSN: 1422-8890 ;DOI: 10.1007/s12525-021-00505-z ;PMID: 35602118Full text available |
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29 |
Material Type: Article
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Antecedents of Muslim tourist loyalty: The role of Islamic religiosity and tourist value co-creationCogent business & management, 2023-12, Vol.10 (2), p.1-21 [Peer Reviewed Journal]2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. 2023 ;2023 The Author(s). Published by Informa UK Limited, trading as Taylor & Francis Group. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2023.2247871Full text available |
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30 |
Material Type: Article
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eWOM, eReferral and gender in the virtual communityMarketing intelligence & planning, 2016-08, Vol.34 (5), p.692-710Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-05-2015-0090Full text available |
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31 |
Material Type: Conference Proceeding
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NEW INTEGRATED MODEL TO INVESTIGATE THE IMPACT OF AUGMENTED REALITY ON CONSUMERS SATISFACTION AND PURCHASE INTENTIONEconomic and Social Development: Book of Proceedings, 2023, p.1-6Copyright Varazdin Development and Entrepreneurship Agency (VADEA) Apr 17/Apr 18, 2023 ;ISSN: 1849-6903 ;EISSN: 1849-7535Full text available |
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32 |
Material Type: Article
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Confucius, Cars, and Big Government: Impact of Government Involvement in Business on Consumer Perceptions under ConfucianismJournal of business ethics, 2009-10, Vol.88 (Suppl 3), p.473-482 [Peer Reviewed Journal]Copyright 2010 Springer ;Springer Science+Business Media B.V. 2009 ;Springer Science+Business Media B.V. 2010 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-009-0304-9 ;CODEN: JBUEDJFull text available |
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33 |
Material Type: Article
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Factores que influyen en la intención de compra física y en línea de adultos mayores en supermercadosEstudios gerenciales, 2022-10, Vol.38 (165), p.479-492 [Peer Reviewed Journal]COPYRIGHT 2022 Universidad ICESI ;2022. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 0123-5923 ;EISSN: 2665-6744 ;DOI: 10.18046/j.estger.2022.165.5261Full text available |
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34 |
Material Type: Article
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Of early birds and phantoms: how sold-out discounts impact entrepreneurial success in reward-based crowdfundingReview of managerial science, 2019-06, Vol.13 (3), p.545-560 [Peer Reviewed Journal]Springer-Verlag GmbH Germany, part of Springer Nature 2018 ;Review of Managerial Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 1863-6683 ;EISSN: 1863-6691 ;DOI: 10.1007/s11846-018-0311-2Full text available |
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35 |
Material Type: Article
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Why cognitive absorption is not enough: The role of knowledge absorption capacity and technological opportunity for individual learningAsian Academy of Management journal, 2023-12, Vol.28 (2), p.239-274 [Peer Reviewed Journal]2023. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1394-2603 ;EISSN: 2180-4184 ;DOI: 10.21315/aamj2023.28.2.9Full text available |
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36 |
Material Type: Article
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The Role of Immersion as a Mediator Between Visibility, Metavoicing, and Guidance Shopping on Purchase IntentionIndonesian Interdisciplinary Journal of Sharia Economics, 2024-03, Vol.7 (1)EISSN: 2621-606X ;DOI: 10.31538/iijse.v7i1.4616Full text available |
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37 |
Material Type: Article
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“Issues emanating from business impact on climate, environmental sustainability and CSR (Corporate Social Responsibility): steps towards pragmatism in extant realities”: “Brand translation to equity from ‘CSR as a potential tool in climate change mitigation and enhancing financial performances in organizations”International journal of corporate social responsibility, 2022-12, Vol.7 (1), p.1-18 [Peer Reviewed Journal]The Author(s) 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2366-0066 ;EISSN: 2366-0074 ;DOI: 10.1186/s40991-022-00073-1Full text available |
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38 |
Material Type: Article
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Translating brand reputation into equity from the stakeholder’s theory: an approach to value creation based on consumer’s perception & interactionsInternational journal of corporate social responsibility, 2024-12, Vol.9 (1), p.1-39, Article 1 [Peer Reviewed Journal]The Author(s) 2024 ;The Author(s) 2024. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2366-0066 ;EISSN: 2366-0074 ;DOI: 10.1186/s40991-023-00085-5Full text available |
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39 |
Material Type: Article
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ANTECENDENTS OF CONSUMERS PERCEPTION AND ITS INFLUENCE TOWARDS PURCHASE INTENTION ON COSMETICS PRODUCTEkuitas : jurnal ekonomi dan keuangan, 2018-09, Vol.19 (4), p.480-494 [Peer Reviewed Journal]ISSN: 2548-298X ;EISSN: 2548-5024 ;DOI: 10.24034/j25485024.y2015.v19.i4.74Full text available |
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40 |
Material Type: Article
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Critical Factors Affecting Customers’ Purchase Intention of Insurance Policies in IndonesiaThe Journal of Asian Finance, 2021, Economics and Business , 8(2), 38, pp.123-133 [Peer Reviewed Journal]ISSN: 2288-4637 ;EISSN: 2288-4645 ;DOI: 10.13106/jafeb.2021.vol8.no2.0123Full text available |