Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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21 |
Material Type: Article
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Consumer Responses to Perceived Telepresence in the Online Advertising Environment: The Moderating Role of InvolvementMarketing theory, 2004-06, Vol.4 (1-2), p.137-162 [Peer Reviewed Journal]ISSN: 1470-5931 ;EISSN: 1741-301X ;DOI: 10.1177/1470593104044090Full text available |
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22 |
Material Type: Article
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Consumer Cheating on Service GuaranteesJournal of the Academy of Marketing Science, 2004-04, Vol.32 (2), p.159-175 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Spring 2004 ;Academy of Marketing Science 2004. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070303261416 ;CODEN: JAMSDEFull text available |
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23 |
Material Type: Article
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Induced Over-Benefiting and Under-Benefiting on the Web: Inequity Effects on Feelings and Motivations with Implications for Consumption BehaviorMotivation and emotion, 2004-03, Vol.28 (1), p.85-106 [Peer Reviewed Journal]Plenum Publishing Corporation 2004 ;ISSN: 0146-7239 ;EISSN: 1573-6644 ;DOI: 10.1023/B:MOEM.0000027279.32022.d0Full text available |
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24 |
Material Type: Article
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Store ads still treated as promotionAdvertising Age, 2004-02, Vol.75 (6), p.44Copyright Crain Communications, Incorporated Feb 9, 2004 ;ISSN: 0001-8899 ;EISSN: 1557-7414 ;CODEN: ADVAAQFull text available |
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25 |
Material Type: Article
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The Role of Attitudes and Self-Efficacy in Predicting Condom Use and Purchase IntentionsHealth marketing quarterly, 2004-01, Vol.21 (3), p.63-78 [Peer Reviewed Journal]Copyright Taylor & Francis 2004 ;Copyright Haworth Press, Inc. 2004 ;ISSN: 0735-9683 ;EISSN: 1545-0864 ;DOI: 10.1300/J026v21n03_04 ;PMID: 15739827Digital Resources/Online E-Resources |
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26 |
Material Type: Article
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The influence of redundant comparison prices and other price presentation formats on consumers’ evaluations and purchase intentionsJournal of retailing, 2004, Vol.80 (1), p.53-66 [Peer Reviewed Journal]2004 New York University ;Copyright Elsevier Science Ltd. 2004 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2004.01.004 ;CODEN: JLREA3Digital Resources/Online E-Resources |
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27 |
Material Type: Article
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홈쇼핑 자체상표 의류제품 구매결정요인에 관한 연구한국의류학회지, 2004, 28(6), , pp.734-745ISSN: 1225-1151 ;EISSN: 2234-0793Full text available |
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28 |
Material Type: Article
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Trust and attitude in consumer food choices under riskGerman journal of agricultural economics, 2004, Vol.53 (8), p.319-327ISSN: 0002-1121 ;DOI: 10.22004/ag.econ.97499Full text available |
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29 |
Material Type: Article
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Trust and attitude in consumer food choices under riskGerman Journal of Agricultural Economics, 2004, Vol.53 (8)Digital Resources/Online E-Resources |
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30 |
Material Type: Article
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The Differential Interaction of Auditory and Visual Advertising Elements with Chinese and EnglishJournal of marketing research, 2003-11, Vol.40 (4), p.468-480 [Peer Reviewed Journal]Copyright 2003 American Marketing Association ;Copyright (c) 2003 American Marketing Association. All rights reserved. ;Copyright American Marketing Association Nov 2003 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.40.4.468.19391 ;CODEN: JMKRAEDigital Resources/Online E-Resources |
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31 |
Material Type: Article
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Digital divide and purchase intention: Why demographic psychology mattersJournal of economic psychology, 2003-06, Vol.24 (3), p.321-327 [Peer Reviewed Journal]ISSN: 0167-4870 ;EISSN: 1872-7719 ;DOI: 10.1016/S0167-4870(02)00171-XDigital Resources/Online E-Resources |
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32 |
Material Type: Article
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New Product Launch Strategy for Network Effects ProductsJournal of the Academy of Marketing Science, 2003-06, Vol.31 (3), p.241-255 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070303031003003 ;CODEN: JAMSDEFull text available |
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33 |
Material Type: Article
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Cheesemakers' updateDairy Foods, 2003-06, Vol.104 (6), p.30Copyright Business News Publishing Company Jun 2003 ;ISSN: 0888-0050 ;EISSN: 1558-142X ;CODEN: DAFOE4Full text available |
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34 |
Material Type: Article
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Effects of Loyalty Programs on Value Perception, Program Loyalty, and Brand LoyaltyJournal of the Academy of Marketing Science, 2003-06, Vol.31 (3), p.229-240 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Summer 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070303031003002 ;CODEN: JAMSDEFull text available |
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35 |
Material Type: Article
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Why Culture Matters for the Formation of Consumer Trust?--A Conceptual Study of Barriers for Realizing Real Global Exchange in Hong KongAsia Pacific Management Review, 2003-06, Vol.8 (2), p.217-240 [Peer Reviewed Journal]Copyright National Cheng Kung University, College of Management Jun 2003 ;ISSN: 1029-3132 ;EISSN: 2589-8213Full text available |
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36 |
Material Type: Article
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A Methodology for Analyzing Web-Based Qualitative DataJournal of management information systems, 2003-04, Vol.19 (4), p.213-246 [Peer Reviewed Journal]Copyright Taylor & Francis Group, LLC 2003 ;Copyright 2003 M. E. Sharpe, Inc. ;Copyright M. E. Sharpe Inc. Spring 2003 ;ISSN: 0742-1222 ;EISSN: 1557-928X ;DOI: 10.1080/07421222.2003.11045741Digital Resources/Online E-Resources |
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37 |
Material Type: Article
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An Empirical Study of Innate Consumer Innovativeness, Personal Characteristics, and New-Product Adoption BehaviorJournal of the Academy of Marketing Science, 2003-01, Vol.31 (1), p.61-73 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Winter 2003 ;Academy of Marketing Science 2003. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070302238602 ;CODEN: JAMSDEFull text available |
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38 |
Material Type: Article
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HOLIDAY PACKAGING AND TOURIST DECISION MAKINGTourism analysis, 2003-01, Vol.8 (2), p.193-1896 [Peer Reviewed Journal]Copyright Cognizant Communication Corporation Jan 2003 ;ISSN: 1083-5423 ;EISSN: 1943-3999 ;DOI: 10.3727/108354203774076733Full text available |
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39 |
Material Type: Web Resources
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The Effects of Telepresence from a Web Site with a 3-D "Try-On" Model on Consumers' Attitudes Toward the Online RetailerDigital Resources/Online E-Resources |
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40 |
Material Type: Article
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MEASURING CRUISE PASSENGERS' PERCEIVED VALUETourism analysis, 2003, Vol.7 (3), p.251-258 [Peer Reviewed Journal]Copyright Cognizant Communication Corporation Dec 2002 ;ISSN: 1083-5423 ;EISSN: 1943-3999 ;DOI: 10.3727/108354203108750094Full text available |