Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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21 |
Material Type: Article
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IDENTIFYING MARKET MAVENS ONLINE BY THEIR SOCIAL BEHAVIORS IN COMMUNITY-GENERATED MEDIAAcademy of Marketing Studies journal, 2010-01, Vol.14 (1), p.55 [Peer Reviewed Journal]Copyright The DreamCatchers Group, LLC 2010 ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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22 |
Material Type: Article
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The effect of flow experience on mobile SNS users' loyaltyIndustrial management + data systems, 2010-01, Vol.110 (6), p.930-946 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/02635571011055126 ;CODEN: IMDSD8Full text available |
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23 |
Material Type: Article
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Corporate Social Responsibility in the BlogosphereJournal of business ethics, 2010-02, Vol.91 (4), p.599-614 [Peer Reviewed Journal]Copyright 2010 Springer ;Springer Science+Business Media B.V. 2009 ;Springer Science+Business Media B.V. 2010 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-009-0135-8 ;CODEN: JBUEDJFull text available |
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24 |
Material Type: Article
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AbstractsJournal of direct, data and digital marketing practice, 2010-04, Vol.11 (4), p.349 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2010 ;ISSN: 1746-0166 ;EISSN: 1746-0174 ;DOI: 10.1057/dddmp.2010.1Full text available |
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25 |
Material Type: Article
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Searching the Fit Pattern between Cultural Dimensions and Consumption Values of Mobile Commerce in TaiwanAsia Pacific Management Review, 2010-06, Vol.15 (2), p.147-165 [Peer Reviewed Journal]Copyright National Cheng Kung University, College of Management Jun 2010 ;ISSN: 1029-3132 ;EISSN: 2589-8213Full text available |
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26 |
Material Type: Article
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Impact of online reviews of customer care experience on brand or company selectionThe Journal of consumer marketing, 2010-08, Vol.27 (5), p.447-457 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2010 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/07363761011063349Full text available |
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27 |
Material Type: Article
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New Media Marketing: The Innovative Use of Technology in NCAA Athletic Department E-Branding InitiativesJournal of marketing development and competitiveness, 2010-11, Vol.5 (1), p.23 [Peer Reviewed Journal]Copyright North American Business Press Nov 2010 ;ISSN: 2155-2843Full text available |
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28 |
Material Type: Article
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EXPLORING THE INTERNET AS A UNIQUE SHOPPING CHANNEL TO SELL BOTH REAL AND VIRTUAL ITEMS: A COMPARISON OF FACTORS AFFECTING PURCHASE INTENTION AND CONSUMER CHARACTERISTICSJournal of electronic commerce research, 2011-01, Vol.12 (2), p.115-132 [Peer Reviewed Journal]Copyright Journal of Electronic Commerce Research 2011 ;ISSN: 1938-9027 ;ISSN: 1526-6133 ;EISSN: 1526-6133Full text available |
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29 |
Material Type: Article
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WORD-OF-BLOG FOR MOVIES: A PREDICTOR AND AN OUTCOME OF BOX OFFICE REVENUE?Journal of electronic commerce research, 2011-01, Vol.12 (3), p.187-198 [Peer Reviewed Journal]Copyright Journal of Electronic Commerce Research 2011 ;ISSN: 1938-9027 ;ISSN: 1526-6133 ;EISSN: 1526-6133Full text available |
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30 |
Material Type: Article
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The Impact of E-Media on Customer Purchase IntentionInternational journal of advanced computer science & applications, 2011-01, Vol.2 (3)2011. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2158-107X ;EISSN: 2156-5570 ;DOI: 10.14569/IJACSA.2011.020317Full text available |
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31 |
Material Type: Article
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THE POWER OF MANY: AN ASSESSMENT OF MANAGING INTERNET GROUP PURCHASINGJournal of electronic commerce research, 2011-01, Vol.12 (1), p.19-43 [Peer Reviewed Journal]Copyright Journal of Electronic Commerce Research 2011 ;ISSN: 1938-9027 ;ISSN: 1526-6133 ;EISSN: 1526-6133Full text available |
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32 |
Material Type: Article
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Why internet users are willing to pay for social networking servicesOnline information review, 2011-01, Vol.35 (5), p.770-788 [Peer Reviewed Journal]Emerald Group Publishing Limited ;2015 INIST-CNRS ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1468-4527 ;EISSN: 1468-4535 ;DOI: 10.1108/14684521111176499Full text available |
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33 |
Material Type: Article
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Innovative & EssentialDealerscope, 2011-01, Vol.53 (10), p.40Copyright North American Publishing Company 2011 ;ISSN: 1534-4711Full text available |
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34 |
Material Type: Article
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Tablet ownership to triple in 2011B & T Weekly, 2011-03Copyright Reed Business Information Pty Ltd, a division of Reed Elsevier Inc. Mar 9, 2011 ;ISSN: 1325-9210Full text available |
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35 |
Material Type: Article
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User's Willingness to Pay on Social Network SitesThe Journal of computer information systems, 2011-06, Vol.51 (4), p.31-40 [Peer Reviewed Journal]Copyright Taylor & Francis ;Copyright International Association for Computer Information Systems Summer 2011 ;ISSN: 0887-4417 ;EISSN: 2380-2057 ;DOI: 10.1080/08874417.2011.11645499Full text available |
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36 |
Material Type: Article
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Modeling Use Continuance Behavior in Microblogging Services: The Case of TwitterThe Journal of computer information systems, 2011-06, Vol.51 (4), p.1-10 [Peer Reviewed Journal]Copyright Taylor & Francis ;Copyright International Association for Computer Information Systems Summer 2011 ;ISSN: 0887-4417 ;EISSN: 2380-2057 ;DOI: 10.1080/08874417.2011.11645496Full text available |
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37 |
Material Type: Article
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Pricing Banner Advertisements in a Social Network of Political WeblogsJITTA, 2011-06, Vol.12 (2), p.5 [Peer Reviewed Journal]Copyright Association for Information Systems Jun 2011 ;ISSN: 1532-4516 ;EISSN: 1532-4516Full text available |
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38 |
Material Type: Article
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Social Networking Service: Motivation, Pleasure, and Behavioral Intention to UseThe Journal of computer information systems, 2011-06, Vol.51 (4), p.92-101 [Peer Reviewed Journal]Copyright Taylor & Francis ;Copyright International Association for Computer Information Systems Summer 2011 ;ISSN: 0887-4417 ;EISSN: 2380-2057 ;DOI: 10.1080/08874417.2011.11645505Full text available |
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39 |
Material Type: Article
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Social media use in sports and entertainment venuesInternational journal of event and festival management, 2011-06, Vol.2 (2), p.139-150 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 1758-2954 ;EISSN: 1758-2962 ;DOI: 10.1108/17582951111136568Full text available |
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40 |
Material Type: Article
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Making your online voice loud: the critical role of WOM informationEuropean journal of marketing, 2011-07, Vol.45 (7/8), p.1277-1297 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2011 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090561111137714Full text available |