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À propos des routes cognitives et affectives de l'e-satisfaction et de l'attitude : Les comportements utilitaires et expérientiels empruntent-ils le même itinéraire ? 1Revue management & avenir, 2015-12 (82), p.155 [Peer Reviewed Journal]Copyright Erasmus Journal for Philosophy and Economics Dec 2015 ;ISSN: 1768-5958 ;EISSN: 1969-6574Full text available |
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2 |
Material Type: Article
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Age-Related Differences in Emotion Regulation within the Context of Sad and Happy TV ProgramsPsychology & marketing, 2015-08, Vol.32 (8), p.795-807 [Peer Reviewed Journal]2015 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Aug 2015 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20819Full text available |
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3 |
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Améliorer l'environnement du magasin : les signaux olfactifs affectent-ils les évaluations et les comportements ?Recherche et applications en marketing, 1996-12, Vol.11 (4), p.71-91 [Peer Reviewed Journal]Presses Universitaires de Grenoble ;1996 Association Française du Marketing ;Copyright Association Française du Marketing 1996 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737019601100404Full text available |
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4 |
Material Type: Article
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Appel à communication - numéro spécial 2014: Marketing et développement durableRecherche et applications en marketing, 2013-04, Vol.28 (1), p.133-134 [Peer Reviewed Journal]The Author(s) 2013 ;SAGE Publications © Apr 2013 ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370113478529Full text available |
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5 |
Material Type: Article
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ATTITUDE FACE À LA MORT ET COMPORTEMENT D'AJUSTEMENT DES CONSOMMATEURS ÂGÉS : Vers l'élaboration d'une réponse marketingDécisions marketing, 2007-04 (46), p.23 [Peer Reviewed Journal]Copyright Association Française du Marketing Apr-Jun 2007 ;ISSN: 1253-0476Full text available |
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6 |
Material Type: Article
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Brand relations and life course: Why old consumers love their brandsJournal of marketing analytics, 2013-05, Vol.1 (2), p.71-80 [Peer Reviewed Journal]Palgrave Macmillan, a division of Macmillan Publishers Ltd 2013 ;ISSN: 2050-3318 ;EISSN: 2050-3326 ;DOI: 10.1057/jma.2013.5Full text available |
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Material Type: Article
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Cause-related marketing: an exploration of new avenues through conjoint analysisBenchmarking : an international journal, 2019-07, Vol.26 (6), p.2017-2050 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-05-2018-0131Full text available |
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8 |
Material Type: Article
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Commercials as Context for Other Commercials: Threat or Opportunity?Journal of advertising, 2009-09, Vol.38 (3), p.33-49 [Peer Reviewed Journal]Copyright 2009 American Academy of Advertising ;Copyright M. E. Sharpe Inc. Fall 2009 ;ISSN: 0091-3367 ;EISSN: 1557-7805 ;DOI: 10.2753/JOA0091-3367380303 ;CODEN: JOADD7Full text available |
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9 |
Material Type: Article
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Consumer Attitudes Revisited: A Review of Attitude Theory in Marketing ResearchInternational journal of management reviews : IJMR, 2011-12, Vol.13 (4), p.431-451 [Peer Reviewed Journal]2011 The Authors. International Journal of Management Reviews © 2011 British Academy of Management and Blackwell Publishing Ltd. ;ISSN: 1460-8545 ;EISSN: 1468-2370 ;DOI: 10.1111/j.1468-2370.2011.00299.xFull text available |
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10 |
Material Type: Article
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Consumer Risk-Taking Experience: The Role of Positive Anticipated EmotionsRecherche et applications en marketing (English edition), 2010-06, Vol.25 (2), p.31-49 [Peer Reviewed Journal]2010 Association Française du Marketing ;Copyright Association Française du Marketing 2010 ;ISSN: 2051-5707 ;EISSN: 2051-5707 ;DOI: 10.1177/205157071002500202Full text available |
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11 |
Material Type: Article
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CONTEXTES D'ACHAT ET CRITÈRES DE CHOIX: Acheter pour soi ou pour les autresDécisions marketing, 2001-01 (No 22), p.25 [Peer Reviewed Journal]Copyright Association Francaise du Marketing Jan-Apr 2001 ;ISSN: 1253-0476Full text available |
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12 |
Material Type: Article
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Contributions affective et symbolique de la musique publicitaire : une étude empiriqueRecherche et applications en marketing, 2000-03, Vol.15 (1), p.3-19 [Peer Reviewed Journal]2000 Presses Universitaires de Grenoble ;2000 Association Française du Marketing ;Copyright Association Française du Marketing 2000 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737010001500101Full text available |
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13 |
Material Type: Article
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Corporate heritage brands: Mead's theory of the pastCorporate communications, 2013-01, Vol.18 (3), p.347-361 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2013 ;ISSN: 1356-3289 ;EISSN: 1758-6046 ;DOI: 10.1108/CCIJ-Apr-2012-0027Full text available |
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14 |
Material Type: Article
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Customer positivity and participation in services: an empirical test in a health care contextJournal of the Academy of Marketing Science, 2013-05, Vol.41 (3), p.338-356 [Peer Reviewed Journal]Academy of Marketing Science 2012 ;COPYRIGHT 2013 Springer ;Academy of Marketing Science 2013 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-012-0307-4 ;CODEN: JAMSDEFull text available |
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15 |
Material Type: Article
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DESIGN CULINAIRE ET CONSOMMATEURS: Entre rapprochement et distance perçueDécisions marketing, 2011-07 (63), p.35 [Peer Reviewed Journal]Copyright Association Française du Marketing Jul-Sep 2011 ;ISSN: 1253-0476Full text available |
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16 |
Material Type: Article
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Destination Promotion through Images: Exploring Tourists′ Emotions and Their Impact on Behavioral IntentionsSustainability, 2022-08, Vol.14 (15), p.9572 [Peer Reviewed Journal]2022 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su14159572Full text available |
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17 |
Material Type: Article
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Developing a new conceptual framework for experience and value creationService business, 2019-06, Vol.13 (2), p.225-248 [Peer Reviewed Journal]Springer-Verlag GmbH Germany, part of Springer Nature 2018 ;Service Business is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 1862-8516 ;EISSN: 1862-8508 ;DOI: 10.1007/s11628-018-0379-4Full text available |
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18 |
Material Type: Article
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Différences de comportement d’achat entre des magasins laboratoires réels et virtuelsRecherche et applications en marketing, 2013-07, Vol.28 (2), p.71-86 [Peer Reviewed Journal]The Author(s) 2013 ;SAGE Publications © Jul 2013 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370113480318Full text available |
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19 |
Material Type: Article
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Does Emotional Appeal Work in Advertising? The Rationality Behind Using Emotional Appeal to Create Favorable Brand AttitudeIUP Journal of Brand Management, 2013-06, Vol.10 (2), p.7Copyright IUP Publications Jun 2013 ;ISSN: 0972-9097Full text available |
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20 |
Material Type: Article
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E-terview & interview : étude comparative de méthodes de recueil de données online & offlineRevue management & avenir, 2011-05 (44), p.165 [Peer Reviewed Journal]Copyright Erasmus Journal for Philosophy and Economics May 2011 ;ISSN: 1768-5958 ;EISSN: 1969-6574Full text available |