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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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Material Type: Article
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Age-Related Differences in Emotion Regulation within the Context of Sad and Happy TV ProgramsPsychology & marketing, 2015-08, Vol.32 (8), p.795-807 [Peer Reviewed Journal]2015 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Aug 2015 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20819Full text available |
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Material Type: Article
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Améliorer l'environnement du magasin : les signaux olfactifs affectent-ils les évaluations et les comportements ?Recherche et applications en marketing, 1996-12, Vol.11 (4), p.71-91 [Peer Reviewed Journal]Presses Universitaires de Grenoble ;1996 Association Française du Marketing ;Copyright Association Française du Marketing 1996 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737019601100404Full text available |
| 3 |
Material Type: Conference Proceeding
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Approche multidimensionnelle des réactions individuelles face à un changement prescritDistributed under a Creative Commons Attribution 4.0 International LicenseDigital Resources/Online E-Resources |
| 4 |
Material Type: Conference Proceeding
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Celebrity endorsement in advertising: Are celebrity ads more effective than ads with unknown model or pure product ads?Distributed under a Creative Commons Attribution 4.0 International LicenseDigital Resources/Online E-Resources |
| 5 |
Material Type: Article
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Conséquences à court terme et plus long terme du comportement de butinage : une application au sein de l'espace loisirs d'un hypermarchéRecherche et applications en marketing, 2007, Vol.22 (4), p.5-22 [Peer Reviewed Journal]Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737010702200404Full text available |
| 6 |
Material Type: Article
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Conséquences non transactionnelles du comportement de butinage modèle théorique et test empiriqueRecherche et applications en marketing, 2005-03, Vol.20 (1), p.21-42 [Peer Reviewed Journal]Copyright 2005 AFM ;2005 Association Française du Marketing ;Copyright Association Française du Marketing Mar 2005 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737010502000102Full text available |
| 7 |
Material Type: Article
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Contributions affective et symbolique de la musique publicitaire : une étude empiriqueRecherche et applications en marketing, 2000-03, Vol.15 (1), p.3-19 [Peer Reviewed Journal]2000 Presses Universitaires de Grenoble ;2000 Association Française du Marketing ;Copyright Association Française du Marketing 2000 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737010001500101Full text available |
| 8 |
Material Type: Article
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Décisions économiques, famille et chômage : réflexions sur les conséquences comportementales et affectivesRecherche et applications en marketing, 1990-09, Vol.5 (3), p.53-68 [Peer Reviewed Journal]1990 Presses Universitaires de France ;1990 Association Française du Marketing ;Copyright Association Française du Marketing 1990 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737019000500303Full text available |
| 9 |
Material Type: Article
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Différences de comportement d’achat entre des magasins laboratoires réels et virtuelsRecherche et applications en marketing, 2013-07, Vol.28 (2), p.71-86 [Peer Reviewed Journal]The Author(s) 2013 ;SAGE Publications © Jul 2013 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370113480318Full text available |
| 10 |
Material Type: Article
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Don, ingratitude et management: Suicide et désengagement au travailRevue française de gestion, 2011-02, Vol.37 (211), p.47-61 [Peer Reviewed Journal]Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0338-4551 ;EISSN: 1777-5663Full text available |
| 11 |
Material Type: Article
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Education as a key to provide the growth of entrepreneurial intentionsEducation & training (London), 2021-07, Vol.63 (6), p.809-832 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2021 ;ISSN: 0040-0912 ;EISSN: 1758-6127 ;DOI: 10.1108/ET-03-2020-0052Full text available |
| 12 |
Material Type: Article
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Emotions et comportement du consommateurRecherche et applications en marketing, 1998-03, Vol.13 (1), p.5-23 [Peer Reviewed Journal]Presses Universitaires de Grenoble ;1998 Association Française du Marketing ;Copyright Association Française du Marketing 1998 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737019801300101Full text available |
| 13 |
Material Type: Article
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Enfants et promotion de l'alimentation saine : étude de l'efficacité de l'utilisation de menaces en publicitéRecherche et applications en marketing, 2011-06, Vol.26 (2), p.2-28 [Peer Reviewed Journal]2011 Association Française du Marketing ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011102600201Full text available |
| 14 |
Material Type: Article
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Enrichir la compréhension du processus de choix de l’enfant consommateur via l’étude du concept d’ensemble évoquéRecherche et applications en marketing, 2014-10, Vol.29 (4), p.65-95 [Peer Reviewed Journal]l’Association Française du Marketing, 2014 ;SAGE Publications © Oct 2014 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/0767370114540494Full text available |
| 15 |
Material Type: Article
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Étude expérimentale de l'impact de la couleur d'une annonce publicitaire sur l'attitude envers l'annonceRecherche et applications en marketing, 2002-06, Vol.17 (2), p.23-39 [Peer Reviewed Journal]2002 Presses Universitaires de Grenoble ;2002 Association Française du Marketing ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737010201700202Full text available |
| 16 |
Material Type: Article
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Faire rire ou faire peur ? Le rôle modérateur de l'attractivité de la source et de ses habitudes de communication lors d'une campagne électoraleRecherche et applications en marketing, 2012-06, Vol.27 (2), p.21-43 [Peer Reviewed Journal]Copyright (2012) AFM Association Française du Marketing ;2012 Association Française du Marketing ;Copyright Association Française du Marketing Jun 2012 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737011202700202Full text available |
| 17 |
Material Type: Article
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FICHES DE THÈSESRecherche et applications en marketing, 2004-12, Vol.19 (4), p.113-120 [Peer Reviewed Journal]Copyright 2004 AFM ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0767-3701 ;EISSN: 2051-2821 ;DOI: 10.1177/076737010401900403Full text available |
| 18 |
Material Type: Conference Proceeding
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La créativité publicitaire représente-t-elle un danger pour les marques ?Distributed under a Creative Commons Attribution 4.0 International LicenseDigital Resources/Online E-Resources |
| 19 |
Material Type: Article
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La culture d’entreprise permet-elle de surmonter les différences interculturelles?Revue française de gestion, 2010, Vol.36 (204), p.33-52 [Peer Reviewed Journal]Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0338-4551 ;EISSN: 1777-5663 ;DOI: 10.3166/rfg.204.33-52Full text available |
| 20 |
Material Type: Article
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La dissonance cognitive : un processus cognitif et affectif ante et post décisionnelDistributed under a Creative Commons Attribution 4.0 International LicenseDigital Resources/Online E-Resources |
Results 1 - 20 of 116 for All Library Resources
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