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Results 1 - 20 of 131,278  for All Library Resources

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1
The Myth of the Mainstream
The Myth of the Mainstream
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The Myth of the Mainstream

MIT Sloan management review, 2023-10, Vol.65 (1), p.10-11 [Peer Reviewed Journal]

Copyright Massachusetts Institute of Technology, Cambridge, MA Fall 2023 ;ISSN: 1532-9194 ;EISSN: 1532-8937

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2
Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance
Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance
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Product-market strategy and the marketing capabilities of the firm: impact on market effectiveness and cash flow performance

Strategic management journal, 2009-12, Vol.30 (12), p.1310-1334 [Peer Reviewed Journal]

Copyright 2009 John Wiley & Sons, Ltd. ;Copyright © 2009 John Wiley & Sons, Ltd. ;Copyright Wiley Periodicals Inc. Dec 2009 ;ISSN: 0143-2095 ;EISSN: 1097-0266 ;DOI: 10.1002/smj.798 ;CODEN: SMAJD8

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3
CSR Needs CPR: Corporate Sustainability and Politics
CSR Needs CPR: Corporate Sustainability and Politics
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CSR Needs CPR: Corporate Sustainability and Politics

California management review, 2018-08, Vol.60 (4), p.5-24 [Peer Reviewed Journal]

Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0008-1256 ;EISSN: 2162-8564 ;DOI: 10.1177/0008125618778854

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4
Marketing strategies used for alternative protein products sold in Australian supermarkets in 2014, 2017 and 2021
Marketing strategies used for alternative protein products sold in Australian supermarkets in 2014, 2017 and 2021
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Marketing strategies used for alternative protein products sold in Australian supermarkets in 2014, 2017 and 2021

Proceedings of the Nutrition Society, 2023, Vol.82 (OCE2), Article E98 [Peer Reviewed Journal]

Copyright © The Authors 2023 ;ISSN: 0029-6651 ;EISSN: 1475-2719 ;DOI: 10.1017/S0029665123001076

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5
Marketing Strategies of Huangshan Hotel Homestay Industry in the Post-Epidemic Period
Marketing Strategies of Huangshan Hotel Homestay Industry in the Post-Epidemic Period
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Marketing Strategies of Huangshan Hotel Homestay Industry in the Post-Epidemic Period

SHS Web of Conferences, 2023, Vol.155, p.1014 [Peer Reviewed Journal]

2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202315501014

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6
Retracted: The Validity of Marketing Strategy of Tourist Attractions Based on Experiential Marketing
Retracted: The Validity of Marketing Strategy of Tourist Attractions Based on Experiential Marketing
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Retracted: The Validity of Marketing Strategy of Tourist Attractions Based on Experiential Marketing

Security and communication networks, 2023-09, Vol.2023, p.1-1 [Peer Reviewed Journal]

Copyright © 2023 Security and Communication Networks. ;Copyright © 2023 Security and Communication Networks. This is an open access article distributed under the Creative Commons Attribution License (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. https://creativecommons.org/licenses/by/4.0 ;ISSN: 1939-0114 ;EISSN: 1939-0122 ;DOI: 10.1155/2023/9764784

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7
Sustainability marketing as a success factor - The path of patagonia before and after covid-19
Sustainability marketing as a success factor - The path of patagonia before and after covid-19
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Sustainability marketing as a success factor - The path of patagonia before and after covid-19

i-Manager's Journal on Management, 2022-09, Vol.17 (2), p.40

2022 i-manager publications. All rights reserved. ;ISSN: 0973-5054 ;EISSN: 2230-715X ;DOI: 10.26634/jmgt.17.2.18996

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8
The fit between product market strategy and business model: implications for firm performance
The fit between product market strategy and business model: implications for firm performance
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The fit between product market strategy and business model: implications for firm performance

Strategic management journal, 2008-01, Vol.29 (1), p.1-26 [Peer Reviewed Journal]

Copyright 2007 John Wiley & Sons, Ltd. ;Copyright © 2007 John Wiley & Sons, Ltd. ;Copyright Wiley Periodicals Inc. Jan 2008 ;ISSN: 0143-2095 ;EISSN: 1097-0266 ;DOI: 10.1002/smj.642 ;CODEN: SMAJD8

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9
Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight
Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight
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Guest editorial: Artificial intelligence as a market-facing technology: getting closer to the consumer through innovation and insight

European journal of marketing, 2022-06, Vol.56 (6), p.1585-1589 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-05-2022-979

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10
Research Based on the Operation of NBA Marketing Strategy
Research Based on the Operation of NBA Marketing Strategy
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Research Based on the Operation of NBA Marketing Strategy

SHS Web of Conferences, 2022, Vol.148, p.3058 [Peer Reviewed Journal]

2022. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202214803058

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11
How artificial intelligence will change the future of marketing
How artificial intelligence will change the future of marketing
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How artificial intelligence will change the future of marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.24-42 [Peer Reviewed Journal]

The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00696-0

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12
A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration
A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration
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A Review of the Nonmarket Strategy Literature: Toward a Multi-Theoretical Integration

Journal of management, 2016-01, Vol.42 (1), p.143-173 [Peer Reviewed Journal]

The Author(s) 2015 ;ISSN: 0149-2063 ;EISSN: 1557-1211 ;DOI: 10.1177/0149206315617241

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13
Endogeneity and marketing strategy research: an overview
Endogeneity and marketing strategy research: an overview
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Endogeneity and marketing strategy research: an overview

Journal of the Academy of Marketing Science, 2019-05, Vol.47 (3), p.479-498 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00630-4

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14
Residents Perception of the Role of Local Cuisine as a Tourism Product in Destination Marketing
Residents Perception of the Role of Local Cuisine as a Tourism Product in Destination Marketing
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Residents Perception of the Role of Local Cuisine as a Tourism Product in Destination Marketing

JOHAR, 2021-07, Vol.16 (2), p.45

Copyright Publishing India Group 2021 ;ISSN: 0973-4538

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15
Marketing Strategy Selection by Interval Group TOPSIS under Mix/Heterogeneous Data
Marketing Strategy Selection by Interval Group TOPSIS under Mix/Heterogeneous Data
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Marketing Strategy Selection by Interval Group TOPSIS under Mix/Heterogeneous Data

Journal of management research, 2021-07, Vol.21 (2), p.103-129

Copyright South Asia Publications Jul-Dec 2021 ;ISSN: 0972-5814 ;EISSN: 0974-0287

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16
Research in marketing strategy
Research in marketing strategy
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Research in marketing strategy

Journal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.4-29 [Peer Reviewed Journal]

Academy of Marketing Science 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0598-1

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17
Analysis of Murabahah Financing Marketing Strategy for Gold Installment Products to Increase the Number of Customers at BSI KCP Cemara Asri
Analysis of Murabahah Financing Marketing Strategy for Gold Installment Products to Increase the Number of Customers at BSI KCP Cemara Asri
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Analysis of Murabahah Financing Marketing Strategy for Gold Installment Products to Increase the Number of Customers at BSI KCP Cemara Asri

Ihtifaz (Online), 2023-01, Vol.6 (2), p.137 [Peer Reviewed Journal]

2023. This work is published under https://creativecommons.org/licenses/by-nc-sa/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2622-4755 ;EISSN: 2622-4798 ;DOI: 10.12928/ijiefb.v6i2.9748

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18
Analysis of Communication Strategy of Xi’an Urban Tourism Industry in the Background of New Media -- Based on the Perspective of Integrated Marketing
Analysis of Communication Strategy of Xi’an Urban Tourism Industry in the Background of New Media -- Based on the Perspective of Integrated Marketing
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Analysis of Communication Strategy of Xi’an Urban Tourism Industry in the Background of New Media -- Based on the Perspective of Integrated Marketing

SHS Web of Conferences, 2023, Vol.163, p.2010 [Peer Reviewed Journal]

2023. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2261-2424 ;ISSN: 2416-5182 ;EISSN: 2261-2424 ;DOI: 10.1051/shsconf/202316302010

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19
Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement
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Creative Strategies in Social Media Marketing: An Exploratory Study of Branded Social Content and Consumer Engagement

Psychology & marketing, 2015-01, Vol.32 (1), p.15-27 [Peer Reviewed Journal]

2014 Wiley Periodicals, Inc. ;Copyright Wiley Periodicals Inc. Jan 2015 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20761

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20
Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms
Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms
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Digitalization Capabilities as Enablers of Value Co-Creation in Servitizing Firms

Psychology & marketing, 2017-01, Vol.34 (1), p.92 [Peer Reviewed Journal]

ISSN: 1520-6793 ;ISSN: 0742-6046 ;EISSN: 1520-6793 ;DOI: 10.1002/mar.20975

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