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Results 1 - 20 of 34,294  for All Library Resources

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1
Good vs. Bad: An Empirical Analysis of the Brand Names of Coronavirus Vaccines
Good vs. Bad: An Empirical Analysis of the Brand Names of Coronavirus Vaccines
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Good vs. Bad: An Empirical Analysis of the Brand Names of Coronavirus Vaccines

Hermes (Århus, Denmark), 2024-02 (64) [Peer Reviewed Journal]

ISSN: 0904-1699 ;EISSN: 1903-1785 ;DOI: 10.7146/hjlcb.vi64.135381

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2
Errata
Errata
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Errata

Health affairs (Millwood, Va.), 2018-06, Vol.37 (6), p.1015-1015 [Peer Reviewed Journal]

Copyright The People to People Health Foundation, Inc., Project HOPE Jun 2018 ;ISSN: 0278-2715 ;EISSN: 2694-233X

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3
Possessive brand names in brand preferences and choice: the role of inferred control
Possessive brand names in brand preferences and choice: the role of inferred control
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Possessive brand names in brand preferences and choice: the role of inferred control

Journal of the Academy of Marketing Science, 2022-09, Vol.50 (5), p.1032-1051 [Peer Reviewed Journal]

Academy of Marketing Science 2022 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2022. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00843-0

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4
Is Nestlé a Lady? The Feminine Brand Name Advantage
Is Nestlé a Lady? The Feminine Brand Name Advantage
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Is Nestlé a Lady? The Feminine Brand Name Advantage

Journal of marketing, 2021-11, Vol.85 (6), p.101-117 [Peer Reviewed Journal]

American Marketing Association 2021 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242921993060

Digital Resources/Online E-Resources

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5
The same video game in 2D, 3D or virtual reality - How does technology impact game evaluation and brand placements?
The same video game in 2D, 3D or virtual reality - How does technology impact game evaluation and brand placements?
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The same video game in 2D, 3D or virtual reality - How does technology impact game evaluation and brand placements?

PloS one, 2018-07, Vol.13 (7), p.e0200724-e0200724 [Peer Reviewed Journal]

COPYRIGHT 2018 Public Library of Science ;COPYRIGHT 2018 Public Library of Science ;2018 Roettl, Terlutter. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2018 Roettl, Terlutter 2018 Roettl, Terlutter ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0200724 ;PMID: 30028839

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6
Using Fitness Trackers and Smartwatches to Measure Physical Activity in Research: Analysis of Consumer Wrist-Worn Wearables
Using Fitness Trackers and Smartwatches to Measure Physical Activity in Research: Analysis of Consumer Wrist-Worn Wearables
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Using Fitness Trackers and Smartwatches to Measure Physical Activity in Research: Analysis of Consumer Wrist-Worn Wearables

Journal of medical Internet research, 2018-03, Vol.20 (3), p.e110-e110 [Peer Reviewed Journal]

André Henriksen, Martin Haugen Mikalsen, Ashenafi Zebene Woldaregay, Miroslav Muzny, Gunnar Hartvigsen, Laila Arnesdatter Hopstock, Sameline Grimsgaard. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 22.03.2018. ;Copyright Gunther Eysenbach MD MPH, Associate Professor Mar 2018 ;info:eu-repo/semantics/openAccess ;André Henriksen, Martin Haugen Mikalsen, Ashenafi Zebene Woldaregay, Miroslav Muzny, Gunnar Hartvigsen, Laila Arnesdatter Hopstock, Sameline Grimsgaard. Originally published in the Journal of Medical Internet Research (http://www.jmir.org), 22.03.2018. 2018 ;ISSN: 1438-8871 ;ISSN: 1439-4456 ;EISSN: 1438-8871 ;DOI: 10.2196/jmir.9157 ;PMID: 29567635

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7
The Influence of Brand Effect on Slogan's Memorability
The Influence of Brand Effect on Slogan's Memorability
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The Influence of Brand Effect on Slogan's Memorability

European research studies, 2019-10, Vol.22 (4), p.88 [Peer Reviewed Journal]

COPYRIGHT 2019 International Strategic Management Association ;ISSN: 1108-2976

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8
Analogous comparison of registered brand name drugs of tablets and capsules commercially available in Thailand: A retrospective study
Analogous comparison of registered brand name drugs of tablets and capsules commercially available in Thailand: A retrospective study
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Analogous comparison of registered brand name drugs of tablets and capsules commercially available in Thailand: A retrospective study

PloS one, 2022-10, Vol.17 (10), p.e0276321-e0276321 [Peer Reviewed Journal]

COPYRIGHT 2022 Public Library of Science ;2022 Napaporn et al 2022 Napaporn et al ;2022 Napaporn et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0276321

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9
Language strategies for the adaptation of Western brand names in Taiwan
Language strategies for the adaptation of Western brand names in Taiwan
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Article 		Add to My Research

Language strategies for the adaptation of Western brand names in Taiwan

Onomastica (Wrocław), 2021, Vol.65 (2), p.271-283 [Peer Reviewed Journal]

ISSN: 0078-4648 ;EISSN: 0078-4648 ;DOI: 10.17651/ONOMAST.65.2.16

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10
Recognition, use and perceptions of JUUL among youth and young adults
Recognition, use and perceptions of JUUL among youth and young adults
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Recognition, use and perceptions of JUUL among youth and young adults

Tobacco control, 2019-01, Vol.28 (1), p.115-116 [Peer Reviewed Journal]

Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2019. All rights reserved. No commercial use is permitted unless otherwise expressly granted. ;2019 Article author(s) (or their employer(s) unless otherwise stated in the text of the article) 2019. All rights reserved. No commercial use is permitted unless otherwise expressly granted. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2018-054273 ;PMID: 29669749

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11
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research
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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future research

The journal of product & brand management, 2015-03, Vol.24 (1), p.3-17 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0639

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12
Herpes Zoster and Postherpetic Neuralgia: Prevention and Management
Herpes Zoster and Postherpetic Neuralgia: Prevention and Management
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Herpes Zoster and Postherpetic Neuralgia: Prevention and Management

American family physician, 2017-11, Vol.96 (10), p.656-663 [Peer Reviewed Journal]

Copyright American Academy of Family Physicians Nov 15, 2017 ;ISSN: 0002-838X ;EISSN: 1532-0650 ;PMID: 29431387

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13
What’s in a name? Scent brand names, olfactory imagery, and purchase intention
What’s in a name? Scent brand names, olfactory imagery, and purchase intention
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What’s in a name? Scent brand names, olfactory imagery, and purchase intention

The journal of product & brand management, 2021-02, Vol.30 (2), p.281-292 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2019-2418

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14
2018 FDA drug approvals
2018 FDA drug approvals
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2018 FDA drug approvals

Nature reviews. Drug discovery, 2019-02, Vol.18 (2), p.85-89 [Peer Reviewed Journal]

COPYRIGHT 2019 Nature Publishing Group ;2019© Springer Nature Limited 2019 ;ISSN: 1474-1776 ;EISSN: 1474-1784 ;DOI: 10.1038/d41573-019-00014-x ;PMID: 30710142

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15
Elution and Mechanical Strength of Vancomycin-Loaded Bone Cement: In Vitro Study of the Influence of Brand Combination
Elution and Mechanical Strength of Vancomycin-Loaded Bone Cement: In Vitro Study of the Influence of Brand Combination
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Elution and Mechanical Strength of Vancomycin-Loaded Bone Cement: In Vitro Study of the Influence of Brand Combination

PloS one, 2016-11, Vol.11 (11), p.e0166545-e0166545 [Peer Reviewed Journal]

COPYRIGHT 2016 Public Library of Science ;COPYRIGHT 2016 Public Library of Science ;2016 Lee et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2016 Lee et al 2016 Lee et al ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0166545 ;PMID: 27855203

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16
New listings on the Australian PBS
New listings on the Australian PBS
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New listings on the Australian PBS

PharmacoEconomics & outcomes news, 2017-12 (793), p.33-33

Copyright Springer Science & Business Media Dec 16, 2017 ;ISSN: 1173-5503 ;EISSN: 1179-2043

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17
Thiazole Ring-A Biologically Active Scaffold
Thiazole Ring-A Biologically Active Scaffold
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Thiazole Ring-A Biologically Active Scaffold

Molecules (Basel, Switzerland), 2021-05, Vol.26 (11), p.3166 [Peer Reviewed Journal]

2021 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2021 by the authors. 2021 ;ISSN: 1420-3049 ;EISSN: 1420-3049 ;DOI: 10.3390/molecules26113166 ;PMID: 34070661

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18
Levels of selected carcinogens and toxicants in vapour from electronic cigarettes
Levels of selected carcinogens and toxicants in vapour from electronic cigarettes
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Levels of selected carcinogens and toxicants in vapour from electronic cigarettes

Tobacco control, 2014-03, Vol.23 (2), p.133-139 [Peer Reviewed Journal]

Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions ;2014 BMJ Publishing Group ;Copyright: 2014 Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to http://group.bmj.com/group/rights-licensing/permissions ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tobaccocontrol-2012-050859 ;PMID: 23467656

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19
Authentic: The Politics of Ambivalence in a Brand Culture
Authentic: The Politics of Ambivalence in a Brand Culture
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Book 		Add to My Research

Authentic: The Politics of Ambivalence in a Brand Culture

2012 New York University ;ISBN: 9780814787137 ;ISBN: 0814787134 ;ISBN: 0814787150 ;ISBN: 9780814787151 ;ISBN: 0814787142 ;ISBN: 9780814787144 ;EISBN: 0814739377 ;EISBN: 9780814739372 ;EISBN: 0814787150 ;EISBN: 9780814787151 ;DOI: 10.18574/9780814739372 ;OCLC: 811641702 ;LCCallNum: HD69.B7B256 2012

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20
PROPOSING A METHOD FOR ASSESSMENT OF BRAND IMITATION FACTORS/PROPUESTA DE UN METODO PARA EVALUAR LOS FACTORES DE IMITACION DE MARCA
PROPOSING A METHOD FOR ASSESSMENT OF BRAND IMITATION FACTORS/PROPUESTA DE UN METODO PARA EVALUAR LOS FACTORES DE IMITACION DE MARCA
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PROPOSING A METHOD FOR ASSESSMENT OF BRAND IMITATION FACTORS/PROPUESTA DE UN METODO PARA EVALUAR LOS FACTORES DE IMITACION DE MARCA

Ad-minister : revista de la Escuela de Administración, Universidad EAFIT, 2019-01 (34), p.175 [Peer Reviewed Journal]

COPYRIGHT 2019 Universidad EAFIT ;ISSN: 1692-0279 ;DOI: 10.17230/ad-minister.34.9

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