Results 1 - 20 of 429 for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
Refined by:
resource type:
Books
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Book
|
|
Authentic: The Politics of Ambivalence in a Brand Culture2012 New York University ;ISBN: 9780814787137 ;ISBN: 0814787134 ;ISBN: 0814787150 ;ISBN: 9780814787151 ;ISBN: 0814787142 ;ISBN: 9780814787144 ;EISBN: 0814739377 ;EISBN: 9780814739372 ;EISBN: 0814787150 ;EISBN: 9780814787151 ;DOI: 10.18574/9780814739372 ;OCLC: 811641702 ;LCCallNum: HD69.B7B256 2012Full text available |
| 2 |
Material Type: Book
|
|
National Brands and Global Markets: An Historical Perspective2023 selection and editorial matter, Nikolas Glover and David M. Higgins; individual chapters, the contributors ;ISBN: 1000850331 ;ISBN: 9781000850338 ;ISBN: 9780367754976 ;ISBN: 0367762684 ;ISBN: 9780367762681 ;ISBN: 0367754975 ;EISBN: 1000850331 ;EISBN: 1003166180 ;EISBN: 9781000850338 ;EISBN: 1000850374 ;EISBN: 9781000850376 ;EISBN: 9781003166184 ;DOI: 10.4324/9781003166184 ;OCLC: 1371760988Full text available |
| 3 |
Material Type: Book
|
|
Brands: The Logos of the Global Economy2004 Celia Lury ;ISBN: 0415251834 ;ISBN: 9780415251839 ;ISBN: 0415251826 ;ISBN: 9780415251822 ;ISBN: 1134529163 ;ISBN: 9781134529162 ;EISBN: 9781134529179 ;EISBN: 0203495020 ;EISBN: 1134529171 ;EISBN: 9780203495025 ;EISBN: 1134529163 ;EISBN: 0415251826 ;EISBN: 9780415251822 ;EISBN: 9781134529162 ;DOI: 10.4324/9780203495025 ;OCLC: 163811029Full text available |
| 4 |
Material Type: Book
|
|
Brand Naming: The Complete Guide to Creating a Name for Your Company, Product, or ServiceISBN: 9781637421550 ;ISBN: 1637421559 ;EISBN: 9781637421567 ;EISBN: 1637421567 ;OCLC: 1287679210Full text available |
| 5 |
Material Type: Book
|
|
Protecting the Brand: Counterfeiting and Grey MarketsISBN: 9781637421512 ;ISBN: 1637421516 ;EISBN: 1637421524 ;EISBN: 9781637421529 ;OCLC: 1285168985Full text available |
| 6 |
Material Type: Book
|
|
Methods for Assessing Brand Value: A Comparison between the Interbrand Model and the BBDO's Brand Equity Evaluator modelISBN: 9783836658720 ;ISBN: 3836658720 ;EISBN: 3836608723 ;EISBN: 9783836608725 ;OCLC: 694343273Full text available |
| 7 |
Material Type: Book
|
|
Three Threats to Brand Relevance: Strategies That WorkISBN: 1118658094 ;ISBN: 9781118658093 ;ISBN: 9781118658024 ;ISBN: 1118658027 ;EISBN: 9781118658031 ;EISBN: 1118658035 ;EISBN: 9781118658024 ;EISBN: 1118658027 ;OCLC: 838414893Full text available |
| 8 |
Material Type: Book
|
|
Rethinking prestige branding: secrets of the Ueber-BrandsISBN: 9780749470043 ;ISBN: 0749470046 ;ISBN: 9780749470036 ;ISBN: 0749470038 ;EISBN: 9780749470043 ;EISBN: 0749470046 ;OCLC: 909542422 ;LCCallNum: HF5415.1255Full text available |
| 9 |
Material Type: Book
|
|
Origination: the geographies of brands and brandingISBN: 9781118556382 ;ISBN: 1118556402 ;ISBN: 9781118556405 ;ISBN: 1118556399 ;ISBN: 1118556380 ;ISBN: 9781118556399 ;ISBN: 9781118556276 ;ISBN: 1118556275 ;EISBN: 1118556399 ;EISBN: 9781118556399 ;EISBN: 9781118556276 ;EISBN: 1118556275 ;EISBN: 1118556402 ;EISBN: 9781118556405 ;DOI: 10.1002/9781118556313 ;OCLC: 907640716 ;OCLC: 911200248 ;LCCallNum: HF1025Full text available |
| 10 |
Material Type: Book
|
|
Hello, My Name Is Awesome: How to Create Brand Names That StickISBN: 9781523084890 ;ISBN: 1523084898 ;ISBN: 9781523099986 ;ISBN: 1523099984 ;EISBN: 9781523099993 ;EISBN: 1523099992 ;EISBN: 9781523084890 ;EISBN: 1523084898 ;OCLC: 1117642715 ;OCLC: 1117633861Full text available |
| 11 |
Material Type: Book
|
|
Kellogg on Branding in a Hyper-Connected WorldISBN: 9781119533290 ;ISBN: 1119533295 ;ISBN: 9781119533184 ;ISBN: 111953318X ;EISBN: 9781119533283 ;EISBN: 1119533287 ;EISBN: 9781119533184 ;EISBN: 111953318X ;EISBN: 9781119533290 ;EISBN: 1119533295 ;OCLC: 1077575702 ;LCCallNum: HF5386 .T93 2019Full text available |
| 12 |
Material Type: Book
|
|
Critical toponomy: Place names in political, historical and commercial landscapeISBN: 9781928424246 ;ISBN: 1928424244 ;ISBN: 9781928424253 ;ISBN: 1928424252 ;DOI: 10.18820/9781928424253Full text available |
| 13 |
Material Type: Book
|
|
Creating wine: the emergence of a world industry, 1840-19142011 Princeton University Press ;ISBN: 0691136033 ;ISBN: 9780691136035 ;ISBN: 9781400838882 ;ISBN: 1400838886 ;EISBN: 9781400838882 ;EISBN: 1400838886 ;DOI: 10.1515/9781400838882 ;OCLC: 753705376 ;LCCallNum: HD9385.A2Full text available |
| 14 |
Material Type: Book
|
|
Hello, my name is Awesome: how to create brand names that stickISBN: 9781626561885 ;ISBN: 1626561877 ;ISBN: 9781626561878 ;ISBN: 1626561885 ;ISBN: 9781626561861 ;ISBN: 1626561869 ;EISBN: 9781626561878 ;EISBN: 1626561877 ;EISBN: 9781626561885 ;EISBN: 1626561885 ;OCLC: 903904112 ;OCLC: 886106710 ;LCCallNum: HF5415.1255Full text available |
| 15 |
Material Type: Book
|
|
Antebellum Touring and the Culture of Deception: The Case of Master DiamondTheatre History Studies, 2015, Vol.34, p.39-173ISSN: 0733-2033 ;EISSN: 2166-9953Full text available |
| 16 |
Material Type: Book
|
|
Financing, Pricing, and Utilization of Pharmaceuticals in China : The Road to ReformCC BY 3.0 IGO http://creativecommons.org/licenses/by/3.0/igo World BankDigital Resources/Online E-Resources |
| 17 |
Material Type: Book
|
|
What great brands do: the seven brand-building principles that separate the best from the restISBN: 9781118611258 ;ISBN: 111861125X ;ISBN: 9781118824405 ;ISBN: 1118824407 ;ISBN: 9781118824337 ;ISBN: 1118824334 ;EISBN: 9781118824405 ;EISBN: 1118824407 ;EISBN: 9781118611258 ;EISBN: 111861125X ;EISBN: 9781118824337 ;EISBN: 1118824334 ;OCLC: 855779363 ;LCCallNum: HF5415.1255 .Y64 2014ebFull text available |
| 18 |
Material Type: Book
|
|
The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applicationsISBN: 0470740310 ;ISBN: 9780470740316 ;EISBN: 9780470745816 ;EISBN: 0470745819 ;EISBN: 0470685506 ;EISBN: 9780470685501 ;DOI: 10.1002/9781119206408 ;OCLC: 762164126Full text available |
| 19 |
Material Type: Book
|
|
Brand America: the making, unmaking and remaking of the greatest national image of all timeISBN: 9781905736560 ;ISBN: 1905736568 ;LCCallNum: HF1040.8 .A54 2010ebFull text available |
| 20 |
Material Type: Book
|
|
The Philosophy of Branding: Great Philosophers Think BrandsISBN: 0749447184 ;ISBN: 9780749447182 ;ISBN: 9780749441937 ;ISBN: 0749441933 ;EISBN: 0749447184 ;EISBN: 9780749447182 ;OCLC: 57012193 ;LCCallNum: HD69.B7 B74 2004bFull text available |
Results 1 - 20 of 429 for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
Personalize your results
Refine Search Results
Expand My Results
Refine My Results
Creation Date
- Before 1999 (6)
- 1999 To 2004 (61)
- 2005 To 2010 (167)
- 2011 To 2017 (264)
- After 2017 (136)
-
More options
Subject
- Brand Name Products (315)
- Marketing (249)
- Branding (249)
- Advertising (203)
- Business & Economics (176)
- Management (151)
- Brand Name (109)
- Markenführung (107)
- Stratégie De Marque (106)
- Trademarks (92)
- Business And Management (85)
- Business Names (84)
- Brand Names (82)
- Business (79)
- Branded Merchandise (75)
- Name Brand Products (74)
- Merchandise, Branded (74)
- Markenartikel (73)
- Produits De Marque (72)
- Advertising & Promotion (69)
-
More options
Databases
- Ebook Central - Academic Complete (198)
- EU BookShop (99)
- ScholarVox International (81)
- Open Knowledge Repository (11)
- DOAB: Directory of Open Access Books (11)
- JSTOR eBooks: Open Access (6)
- OAPEN (5)
- ProQuest Central (4)
- HathiTrust Digital Library Full View Worldwide (2)
- Canada Commons: Books & Documents (2)
- SpringerLink Fully Open Access Books (1)
- Oxford University Press Open Access Books (1)
- ProQuest One Psychology (1)
- Cambridge Open Access Books and Elements (1)
-
More options
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||