Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Article
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Factors influencing green purchase behavior of millennials in IndiaManagement of environmental quality, 2018-07, Vol.29 (5), p.798-812 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 1477-7835 ;EISSN: 1758-6119 ;DOI: 10.1108/MEQ-02-2018-0023Full text available |
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2 |
Material Type: Article
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Customer engagement: the construct, antecedents, and consequencesJournal of the Academy of Marketing Science, 2017-05, Vol.45 (3), p.294-311 [Peer Reviewed Journal]Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0485-6 ;CODEN: JAMSDEFull text available |
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3 |
Material Type: Article
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The role of data privacy in marketingJournal of the Academy of Marketing Science, 2017-03, Vol.45 (2), p.135-155 [Peer Reviewed Journal]Academy of Marketing Science 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0495-4 ;CODEN: JAMSDEFull text available |
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4 |
Material Type: Article
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Social media engagement behavior: A framework for engaging customers through social media contentEuropean journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2017-0182Full text available |
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5 |
Material Type: Article
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The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand NamesJournal of retailing, 2018-12, Vol.94 (4), p.393-407 [Peer Reviewed Journal]2018 ;Copyright New York University Dec 2018 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2018.10.002Full text available |
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6 |
Material Type: Article
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Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel IntegrationJournal of retailing, 2015-06, Vol.91 (2), p.309-325 [Peer Reviewed Journal]2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.009 ;CODEN: JLREA3Full text available |
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7 |
Material Type: Article
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The effectiveness of celebrity endorsements: a meta-analysisJournal of the Academy of Marketing Science, 2017-01, Vol.45 (1), p.55-75 [Peer Reviewed Journal]The Author(s) 2016 ;COPYRIGHT 2017 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, 2017. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0503-8 ;CODEN: JAMSDEFull text available |
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8 |
Material Type: Article
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The Impact of Different Touchpoints on Brand ConsiderationJournal of retailing, 2015-06, Vol.91 (2), p.235-253 [Peer Reviewed Journal]2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.008 ;CODEN: JLREA3Full text available |
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9 |
Material Type: Article
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Understanding customers' repeat purchase intentions in B2C e-commerce: the roles of utilitarian value, hedonic value and perceived riskInformation systems journal (Oxford, England), 2014-01, Vol.24 (1), p.85-114 [Peer Reviewed Journal]2012 Wiley Publishing Ltd ;Copyright © 2014 Wiley Publishing Ltd ;ISSN: 1350-1917 ;EISSN: 1365-2575 ;DOI: 10.1111/j.1365-2575.2012.00407.xFull text available |
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10 |
Material Type: Article
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Guidelines for choosing between multi-item and single-item scales for construct measurement: a predictive validity perspectiveJournal of the Academy of Marketing Science, 2012-05, Vol.40 (3), p.434-449 [Peer Reviewed Journal]The Author(s) 2012 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0300-3 ;CODEN: JAMSDEFull text available |
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11 |
Material Type: Article
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Getting more likes: the impact of narrative person and brand image on customer–brand interactionsJournal of the Academy of Marketing Science, 2019-11, Vol.47 (6), p.1027-1045 [Peer Reviewed Journal]Academy of Marketing Science 2019 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00632-2Full text available |
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12 |
Material Type: Article
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Consumer Responses to Corporate Environmental Actions in China: An Environmental Legitimacy PerspectiveJournal of business ethics, 2017-07, Vol.143 (3), p.589-602 [Peer Reviewed Journal]Springer Science+Business Media 2017 ;Springer Science+Business Media Dordrecht 2015 ;Journal of Business Ethics is a copyright of Springer, 2017. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-015-2807-xFull text available |
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13 |
Material Type: Article
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The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic FoodJournal of business ethics, 2017-01, Vol.140 (2), p.323-337 [Peer Reviewed Journal]Springer Science+Business Media Dordrecht 2017 ;Springer Science+Business Media Dordrecht 2015 ;Journal of Business Ethics is a copyright of Springer, 2017. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-015-2690-5 ;CODEN: JBUEDJFull text available |
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14 |
Material Type: Article
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Feeling Close From Afar: The Role of Psychological Distance in Offsetting Distrust in Unfamiliar Online RetailersJournal of retailing, 2016-09, Vol.92 (3), p.287-299 [Peer Reviewed Journal]2016 ;Copyright New York University Sep 2016 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2016.02.001 ;CODEN: JLREA3Full text available |
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15 |
Material Type: Article
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User experience in personalized online shopping: a fuzzy-set analysisEuropean journal of marketing, 2018-06, Vol.52 (7/8), p.1679-1703 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2017-0707Full text available |
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16 |
Material Type: Article
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Online Customer Experience in e-Retailing: An empirical model of Antecedents and OutcomesJournal of retailing, 2012-06, Vol.88 (2), p.308-322 [Peer Reviewed Journal]2012 ;Copyright © 2012 New York University. ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2012.03.001 ;CODEN: JLREA3Full text available |
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17 |
Material Type: Article
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Brand evaluation, satisfaction and trust as predictors of brand loyalty: the mediator-moderator effect of brand relationshipsThe Journal of consumer marketing, 2015-09, Vol.32 (6), p.405-421 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2014-0878Full text available |
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18 |
Material Type: Article
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How Does It Fit? Exploring the Congruence Between Organizations and Their Corporate Social Responsibility (CSR) ActivitiesJournal of business ethics, 2017-06, Vol.143 (1), p.71-83 [Peer Reviewed Journal]Springer Science+Business Media Dordrecht 2017 ;The Author(s) 2015 ;Journal of Business Ethics is a copyright of Springer, 2017. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-015-2782-2Full text available |
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19 |
Material Type: Article
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Positive and negative behaviours resulting from brand attachment: The moderating effects of attachment stylesEuropean journal of marketing, 2018-04, Vol.52 (5/6), p.1185-1202 [Peer Reviewed Journal]Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2016-0566Full text available |
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20 |
Material Type: Article
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Share more, drive less: Millennials value perception and behavioral intent in using collaborative consumption servicesThe Journal of consumer marketing, 2017-01, Vol.34 (2), p.132-146 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-10-2015-1560Full text available |