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1
Impact of online marketing activities on consumers' online purchase intentions in the Australian retail sector
Material Type:
Thesises (postgraduate)
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Impact of online marketing activities on consumers' online purchase intentions in the Australian retail sector

Digital Resources/Online E-Resources

2
Effects of Twitter Multimodal EWOM Content Approaches on Product Purchase Intention in Saudi Arabia
Material Type:
Thesises (postgraduate)
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Effects of Twitter Multimodal EWOM Content Approaches on Product Purchase Intention in Saudi Arabia

Digital Resources/Online E-Resources

3
Exploring the impact of corporate social responsibility (CSR) programs on consumer responses
Material Type:
Thesises (postgraduate)
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Exploring the impact of corporate social responsibility (CSR) programs on consumer responses

Digital Resources/Online E-Resources

4
Rethinking fast : understanding fast fashion and slow fashion consumers
Material Type:
Thesises (postgraduate)
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Rethinking fast : understanding fast fashion and slow fashion consumers

Digital Resources/Online E-Resources

5
Marketing organic food in Australia: a study of factors influencing consumers' purchase intention
Material Type:
Thesises (postgraduate)
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Marketing organic food in Australia: a study of factors influencing consumers' purchase intention

Digital Resources/Online E-Resources

6
Exploring consumers' green purchase intention for a packaged food product with regard to eco-friendly packaging: the case of packaged instant noodles in Vietnam
Material Type:
Thesises (postgraduate)
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Exploring consumers' green purchase intention for a packaged food product with regard to eco-friendly packaging: the case of packaged instant noodles in Vietnam

Digital Resources/Online E-Resources

7
A study of the effect of product information cues on consumers' purchase decision-making of unknown brands
Material Type:
Thesises (postgraduate)
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A study of the effect of product information cues on consumers' purchase decision-making of unknown brands

Digital Resources/Online E-Resources

8
Using a best-worst scaling choice experiment to investigate sport sponsorship's impact on fans' purchase intentions / Khaled Hamad Almaiman
Material Type:
Thesises (postgraduate)
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Using a best-worst scaling choice experiment to investigate sport sponsorship's impact on fans' purchase intentions / Khaled Hamad Almaiman

OCLC: 1392390349 ;OCLC: 951482577

Digital Resources/Online E-Resources

9
Exploring consumers' green purchase intention for a packaged food product with regard to eco-friendly packaging: the case of packaged instant noodles in Vietnam
Material Type:
Thesises (postgraduate)
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Exploring consumers' green purchase intention for a packaged food product with regard to eco-friendly packaging: the case of packaged instant noodles in Vietnam

Digital Resources/Online E-Resources

10
Status consumption and uniqueness : effects on brand judgement and purchase intention
Material Type:
Thesises (postgraduate)
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Status consumption and uniqueness : effects on brand judgement and purchase intention

OCLC: 828856093

Digital Resources/Online E-Resources

11
Understanding consumer purchasing behaviour: a pathway to healthier, kinder food choices
Material Type:
Thesises (postgraduate)
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Understanding consumer purchasing behaviour: a pathway to healthier, kinder food choices

Digital Resources/Online E-Resources

12
Understanding how information facilitates consumer trust in food safety: the cases of Australian and Taiwanese consumers' perspectives
Material Type:
Thesises (postgraduate)
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Understanding how information facilitates consumer trust in food safety: the cases of Australian and Taiwanese consumers' perspectives

Digital Resources/Online E-Resources

13
A time for principled action: The theory of principle-based marketing. A conceptual model and empirical validation
Material Type:
Thesises (postgraduate)
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A time for principled action: The theory of principle-based marketing. A conceptual model and empirical validation

Digital Resources/Online E-Resources

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