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1
Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived Innovation
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Article
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Changing the Attitude of Pakistani Females toward Mobile Phones’ Perceived Innovation

Journal of Intercultural Management, 2023-12, Vol.15 (4), p.39-65 [Peer Reviewed Journal]

EISSN: 2543-831X ;DOI: 10.2478/joim-2023-0017

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2
How online reviews affect purchase intention: A meta-analysis across contextual and cultural factors
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Article
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How online reviews affect purchase intention: A meta-analysis across contextual and cultural factors

Data and information management, 2023-11, p.100058, Article 100058 [Peer Reviewed Journal]

ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.1016/j.dim.2023.100058

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3
The Effect of Factors of E-marketing on Purchase Decision in MSME's snack product: A case study in PT. Saikho Indo Kreatif
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Article
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The Effect of Factors of E-marketing on Purchase Decision in MSME's snack product: A case study in PT. Saikho Indo Kreatif

Management (Zielona Góra), 2023-10, Vol.27 (1), p.157-183 [Peer Reviewed Journal]

Copyright University of Zielona Góra, Faculty of Economics and Management 2023 ;ISSN: 2299-193X ;ISSN: 1429-9321 ;EISSN: 2299-193X ;DOI: 10.58691/man/172050

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4
Digital Content Marketing and EWOM: A Mediational Serial Approach
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Article
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Digital Content Marketing and EWOM: A Mediational Serial Approach

Business Systems Research, 2023-12, Vol.14 (2), p.24-43 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1847-8344 ;EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0010

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5
Consumer Behaviour: Impact of Social and Environmental Sustainability
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Article
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Consumer Behaviour: Impact of Social and Environmental Sustainability

Marketynh i menedz͡h︡ment innovat͡s︡iĭ, 2024-03, Vol.15 (1), p.1-240 [Peer Reviewed Journal]

ISSN: 2218-4511 ;EISSN: 2227-6718

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6
Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention
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Article
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Motives in Online Shopping through Digital Platforms in Textile: Risk Perception and Purchase Intention

Fibres & textiles in Eastern Europe, 2022-10, Vol.30 (5), p.1-7 [Peer Reviewed Journal]

ISSN: 2300-7354 ;EISSN: 2300-7354 ;DOI: 10.2478/ftee-2022-0038

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7
Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention
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Article
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Can a Vlogger Help to Build Brand Awareness? The Impact of Vloggers on Customers’ Attitude towards Brand Advertisement and Purchase Intention

Journal of Intercultural Management, 2023-03, Vol.15 (1), p.4-40 [Peer Reviewed Journal]

EISSN: 2543-831X ;DOI: 10.2478/joim-2023-0001

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8
Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experiment
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Article
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Gain-framed product descriptions are more appealing to elderly consumers in live streaming E-commerce: Implications from a controlled experiment

Data and information management, 2022-10, Vol.6 (4), p.100022, Article 100022 [Peer Reviewed Journal]

2022 The Authors ;ISSN: 2543-9251 ;EISSN: 2543-9251 ;DOI: 10.1016/j.dim.2022.100022

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9
The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia
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Article
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The Mediating Role of Trust in the Relationship Between Corporate Image, Security, Word of Mouth and Loyalty in M-Banking Using among the Millennial Generation in Indonesia

Management & marketing (Bucharest, Romania), 2020-06, Vol.15 (2), p.255-274 [Peer Reviewed Journal]

2020. This work is published under http://creativecommons.org/licenses/by-nc-nd/3.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2020-0016

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10
Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model
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Article
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Investigating the Antecedents of Purchase Intention Toward Local Dairy Products: An Empirical Study Based on the SOR Model

Central European Management Journal, 2021-12, Vol.29 (4), p.124-148 [Peer Reviewed Journal]

ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.62

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11
The influence of ecological concern on green purchase behavior
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Article
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The influence of ecological concern on green purchase behavior

Management & marketing (Bucharest, Romania), 2021-09, Vol.16 (3), p.246-267 [Peer Reviewed Journal]

2021. This work is published under http://creativecommons.org/licenses/by-nc-nd/3.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2021-0015

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12
The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?
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Article
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The Ties That Bind: Do Brand Attachment and Brand Passion Translate Into Consumer Purchase Intention?

Central European Management Journal, 2021-03, Vol.29 (1), p.14-38 [Peer Reviewed Journal]

ISSN: 2658-0845 ;EISSN: 2658-2430 ;DOI: 10.7206/cemj.2658-0845.39

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13
The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors
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Article
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The antecedents influencing shoppers’ frequencies of visit and purchase intention in the shopping mall: A study on the pull factors

Holistica : Journal of business and public administration, 2019-12, Vol.10 (3), p.53-74 [Peer Reviewed Journal]

ISSN: 2067-9785 ;EISSN: 2067-9785 ;DOI: 10.2478/hjbpa-2019-0029

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14
The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market
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Article
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The Brand Effect: A Case Study in Taiwan Second-Hand Smartphone Market

Journal of Social and Economic Statistics, 2021-12, Vol.10 (1), p.30-42 [Peer Reviewed Journal]

ISSN: 2285-388X ;EISSN: 2285-388X ;DOI: 10.2478/jses-2021-0003

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15
Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study
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Article
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Who are Portuguese followers of social media influencers (SMIs), and their attitudes towards SMIs? An exploratory study

Management & marketing (Bucharest, Romania), 2023-12, Vol.18 (4), p.556-576 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0030

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16
Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges
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Article
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Social commerce constructs and purchase intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges

Management & marketing (Bucharest, Romania), 2023-12, Vol.18 (1), p.474-495 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2023-0026

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17
Impact of Fear of Identity Theft and Perceived Risk on Online Purchase Intention
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Article
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Impact of Fear of Identity Theft and Perceived Risk on Online Purchase Intention

Organizacija, 2018-05, Vol.51 (2), p.146-155 [Peer Reviewed Journal]

Copyright De Gruyter Open Sp. z o.o. 2018 ;ISSN: 1581-1832 ;ISSN: 1318-5454 ;EISSN: 1581-1832 ;DOI: 10.2478/orga-2018-0007

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18
The change in e-commerce in the context of the Coronavirus pandemic
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Article
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The change in e-commerce in the context of the Coronavirus pandemic

Management & marketing (Bucharest, Romania), 2022-06, Vol.17 (2), p.220-233 [Peer Reviewed Journal]

2022. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2069-8887 ;ISSN: 1842-0206 ;EISSN: 2069-8887 ;DOI: 10.2478/mmcks-2022-0012

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19
Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?
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Article
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Generation Z Purchase Intentions: Does Sponsorship Disclosure Matter?

Business Systems Research, 2023-12, Vol.14 (2), p.158-172 [Peer Reviewed Journal]

2023. This work is published under http://creativecommons.org/licenses/by/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1847-8344 ;EISSN: 1847-9375 ;DOI: 10.2478/bsrj-2023-0017

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20
Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study
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Article
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Young Women’s Attitude Towards Counterfeiting Cosmetics: An Empirical Study

Marketing Instytucji Naukowych i Badawczych, 2023-12, Vol.50 (4), p.93-114 [Peer Reviewed Journal]

ISSN: 2353-8414 ;EISSN: 2353-8414 ;DOI: 10.2478/minib-2023-0024

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