7 Results for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
Refined by:
creation date:
Before 1989
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
|
|
A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive ProcessJournal of marketing research, 1983-11, Vol.20 (4), p.393-404 [Peer Reviewed Journal]Copyright 1983 American Marketing Association ;Copyright American Marketing Association Nov 1983 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378302000406 ;CODEN: JMKRAEFull text available |
| 2 |
Material Type: Article
|
|
A Test of Two Consumer Response Scales in AdvertisingJournal of marketing research, 1985-11, Vol.22 (4), p.447-452 [Peer Reviewed Journal]Copyright 1985 American Marketing Association ;Copyright American Marketing Association Nov 1985 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378502200410 ;CODEN: JMKRAEFull text available |
| 3 |
Material Type: Article
|
|
Testing Thirteen Attitude Scales for Agreement and Brand DiscriminationJournal of marketing, 1979-10, Vol.43 (4), p.20-32 [Peer Reviewed Journal]Copyright 1979 The American Marketing Association ;Copyright American Marketing Association Fall 1979 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/002224297904300403 ;CODEN: JMKTAKFull text available |
| 4 |
Material Type: Article
|
|
Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of SalesJournal of marketing research, 1981-05, Vol.18 (2), p.249-253 [Peer Reviewed Journal]Copyright 1981 American Marketing Association ;Copyright American Marketing Association May 1981 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378101800213 ;CODEN: JMKRAEFull text available |
| 5 |
Material Type: Article
|
|
A Cognitive Model of the Antecedents and Consequences of Satisfaction DecisionsJournal of marketing research, 1980-11, Vol.17 (4), p.460-469 [Peer Reviewed Journal]Copyright 1980 American Marketing Association ;Copyright American Marketing Association Nov 1980 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224378001700405 ;CODEN: JMKRAEFull text available |
| 6 |
Material Type: Article
|
|
Attitude, Social Influence, Personal Norm, and Intention Interactions as Related to Brand Purchase BehaviorJournal of marketing research, 1974-11, Vol.11 (4), p.379-389 [Peer Reviewed Journal]Copyright 1974 American Marketing Association ;Copyright American Marketing Association Nov 1974 ;Copyright American Marketing Association NOV. 1974 ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1177/002224377401100403 ;CODEN: JMKRAEFull text available |
| 7 |
Material Type: Article
|
|
Forecasting New Product Sales from Likelihood of Purchase RatingsMarketing science (Providence, R.I.), 1986-11, Vol.5 (4), p.372-384 [Peer Reviewed Journal]Copyright 1986 The Institute of Management Sciences and Operations Research Society of America ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.5.4.372Full text available |
Personalize your results
Refine Search Results
Expand My Results
Refine My Results
Creation Date
- Before 1974 (1)
- 1974 To 1978 (1)
- 1979 To 1979 (1)
- 1980 To 1981 (2)
- After 1981 (3)
-
More options
Subject
- Purchase Intention (6)
- Studies (5)
- Brands (4)
- Consumer Behavior (4)
- Consumer Research (4)
- Modeling (3)
- Questionnaires (2)
- Psychological Attitudes (2)
- Advertising Research (2)
- Business And International Management (2)
- Behavior (2)
- Brand Loyalty (2)
- Purchasing (2)
- Cognitive Models (2)
- Coefficients (2)
- Attitudes (2)
- Consumers (2)
- Economics And Econometrics (2)
- Customer Satisfaction (2)
-
More options
Databases
- ProQuest One Psychology (7)
- ProQuest Central (7)
- RePEc (1)
-
More options
Journal Title
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||