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1
Online influencer marketing
Online influencer marketing
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Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

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2
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
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The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Journal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00920-4

Digital Resources/Online E-Resources

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3
The Dynamics of Influencer Marketing: A Multidisciplinary Approach
The Dynamics of Influencer Marketing: A Multidisciplinary Approach
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The Dynamics of Influencer Marketing: A Multidisciplinary Approach

2023 selection and editorial matter, José M. Álvarez-Monzoncillo; individual chapters, the contributors ;ISBN: 036767890X ;ISBN: 9780367680916 ;ISBN: 9780367678906 ;ISBN: 0367680912 ;ISBN: 1000686930 ;ISBN: 9781000686937 ;EISBN: 100068699X ;EISBN: 1000686930 ;EISBN: 1003134173 ;EISBN: 9781000686937 ;EISBN: 9781003134176 ;EISBN: 9781000686999 ;DOI: 10.4324/9781003134176

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4
Frontiers of the marketing paradigm in the third millennium
Frontiers of the marketing paradigm in the third millennium
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Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDE

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5
Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
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Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey

ISBN: 9781800433892 ;ISBN: 1800433891 ;EISBN: 9781800433885 ;EISBN: 1800433883 ;OCLC: 1223093127

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6
Business to business digital content marketing: marketers’ perceptions of best practice
Business to business digital content marketing: marketers’ perceptions of best practice
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Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2014-0013

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7
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

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8
Antecedents of social media B2B use in industrial marketing context: customers’ view
Antecedents of social media B2B use in industrial marketing context: customers’ view
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Antecedents of social media B2B use in industrial marketing context: customers’ view

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0095

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9
Analysis of content creation in social media by B2B companies
Analysis of content creation in social media by B2B companies
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Article 		Add to My Research

Analysis of content creation in social media by B2B companies

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-05-2013-0118

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10
New Insights on Trust in Business-To-Business Relationships: A Multi-Perspective Approach
New Insights on Trust in Business-To-Business Relationships: A Multi-Perspective Approach
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New Insights on Trust in Business-To-Business Relationships: A Multi-Perspective Approach

ISBN: 1838670637 ;ISBN: 9781838670634 ;EISBN: 1838670629 ;EISBN: 9781838670627 ;OCLC: 1111432587

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11
The value relevance of digital marketing capabilities to firm performance
The value relevance of digital marketing capabilities to firm performance
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The value relevance of digital marketing capabilities to firm performance

Journal of the Academy of Marketing Science, 2022-07, Vol.50 (4), p.666-688 [Peer Reviewed Journal]

The Author(s) 2022. corrected publication 2022 ;The Author(s) 2022. ;COPYRIGHT 2022 Springer ;The Author(s) 2022. corrected publication 2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;The Author(s) 2022, corrected publication 2022 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00858-7 ;PMID: 35463184

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12
The future of social media in marketing
The future of social media in marketing
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The future of social media in marketing

Journal of the Academy of Marketing Science, 2020-01, Vol.48 (1), p.79-95 [Peer Reviewed Journal]

The Author(s) 2019 ;The Author(s) 2019. ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00695-1 ;PMID: 32431463

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13
The future of digital technologies in marketing: A conceptual framework and an overview
The future of digital technologies in marketing: A conceptual framework and an overview
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The future of digital technologies in marketing: A conceptual framework and an overview

Journal of the Academy of Marketing Science, 2022-11, Vol.50 (6), p.1125-1134 [Peer Reviewed Journal]

Academy of Marketing Science 2022 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2022. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00906-2

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14
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships
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Book 		Add to My Research

Social Marketing to the Business Customer: Listen to Your B2B Market, Generate Major Account Leads, and Build Client Relationships

ISBN: 9780470639337 ;ISBN: 0470639334 ;ISBN: 0470939729 ;ISBN: 9780470939727 ;ISBN: 9780470939734 ;ISBN: 0470939737 ;EISBN: 0470939729 ;EISBN: 9780470939727 ;EISBN: 0470939737 ;EISBN: 9780470939734 ;OCLC: 700704014 ;LCCallNum: HF5415.1265.G554

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15
Research in marketing strategy
Research in marketing strategy
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Article 		Add to My Research

Research in marketing strategy

Journal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.4-29 [Peer Reviewed Journal]

Academy of Marketing Science 2018 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2018). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-018-0598-1

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16
Social media and consumer engagement: a review and research agenda
Social media and consumer engagement: a review and research agenda
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Article 		Add to My Research

Social media and consumer engagement: a review and research agenda

Journal of research in interactive marketing, 2016-01, Vol.10 (4), p.268-287 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-06-2016-0065

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17
The role of digital channels in industrial marketing communications
The role of digital channels in industrial marketing communications
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Article 		Add to My Research

The role of digital channels in industrial marketing communications

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.703-710 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0092

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18
Export marketing strategy implementation, export marketing capabilities, and export venture performance
Export marketing strategy implementation, export marketing capabilities, and export venture performance
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Article 		Add to My Research

Export marketing strategy implementation, export marketing capabilities, and export venture performance

Journal of the Academy of Marketing Science, 2012-03, Vol.40 (2), p.271-289 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0275-0 ;CODEN: JAMSDE

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19
Personalized mobile marketing strategies
Personalized mobile marketing strategies
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Article 		Add to My Research

Personalized mobile marketing strategies

Journal of the Academy of Marketing Science, 2020, Vol.48 (1), p.64-78 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00693-3

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20
Data-driven marketing for growth and profitability
Data-driven marketing for growth and profitability
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Article 		Add to My Research

Data-driven marketing for growth and profitability

EuroMed journal of business, 2021-10, Vol.16 (4), p.381-398 [Peer Reviewed Journal]

Emerald Publishing Limited 2020 ;ISSN: 1450-2194 ;EISSN: 1758-888X ;DOI: 10.1108/EMJB-09-2018-0054

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