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Refining the relation between cause-related marketing and consumers purchase intentions: A cross-country analysisInternational marketing review, 2020-08, Vol.37 (4), p.651-669 [Peer Reviewed Journal]Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-11-2018-0322Full text available |
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The Value of Personal Information in Online Markets with Endogenous PrivacyManagement science, 2019-03, Vol.65 (3), p.1342-1362 [Peer Reviewed Journal]COPYRIGHT 2019 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar 2019 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.2017.2989Digital Resources/Online E-Resources |
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Material Type: Article
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Purdue Pharma’s “predatory and deceptive” advertiser Publicis pays $350m to US statesBMJ (Online), 2024-02, Vol.384, p.q316-q316 [Peer Reviewed Journal]Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go to ;Published by the BMJ Publishing Group Limited. For permission to use (where not already granted under a licence) please go tohttp://group.bmj.com/group/rights-licensing/permissions2024BMJ ;ISSN: 1756-1833 ;EISSN: 1756-1833 ;DOI: 10.1136/bmj.q316 ;PMID: 38320781Full text available |
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A Comparison of Return Rate Calculation Methods: Evidence from 16 RetailersJournal of retailing, 2021-12, Vol.97 (4), p.676-696 [Peer Reviewed Journal]2021 New York University ;2021. New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2021.04.001Full text available |
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Material Type: Article
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Behavior-Based Pricing: An Analysis of the Impact of Peer-Induced FairnessManagement science, 2016-09, Vol.62 (9), p.2705-2721 [Peer Reviewed Journal]2016 INFORMS ;COPYRIGHT 2016 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Sep 2016 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.2015.2265Digital Resources/Online E-Resources |
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Material Type: Article
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Corporate social responsibility and customer loyalty: exploring the role of identification, satisfaction and type of companyThe Journal of services marketing, 2015-02, Vol.29 (1), p.15-25 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-10-2013-0272Full text available |
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Material Type: Article
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Substitutability of menthol cigarette alternatives: a clinical trialTobacco control, 2023-11, p.tc-2023-058272 [Peer Reviewed Journal]Author(s) (or their employer(s)) 2023. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. ;2023 Author(s) (or their employer(s)) 2023. Re-use permitted under CC BY-NC. No commercial re-use. See rights and permissions. Published by BMJ. http://creativecommons.org/licenses/by-nc/4.0/ This is an open access article distributed in accordance with the Creative Commons Attribution Non Commercial (CC BY-NC 4.0) license, which permits others to distribute, remix, adapt, build upon this work non-commercially, and license their derivative works on different terms, provided the original work is properly cited, appropriate credit is given, any changes made indicated, and the use is non-commercial. See: http://creativecommons.org/licenses/by-nc/4.0/ . Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tc-2023-058272 ;PMID: 37963771Full text available |
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Material Type: Article
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Corporate Social Responsibility in Information and Technology Sector: A Case Study of WiproAcademy of Marketing Studies journal, 2024-01, Vol.28 (S1) [Peer Reviewed Journal]2024. This work is licensed under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1095-6298 ;EISSN: 1528-2678Full text available |
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Material Type: Article
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The conscientious corporate brand: definition, operationalization and application in a B2B contextThe Journal of business & industrial marketing, 2023-11, Vol.38 (10), p.2122-2133 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-10-2021-0468Digital Resources/Online E-Resources |
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10 |
Material Type: Article
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An Industry Equilibrium Analysis of Downstream Vertical IntegrationMarketing science (Providence, R.I.), 2008-01, Vol.27 (1), p.115-130 [Peer Reviewed Journal]Copyright 2008 INFORMS ;COPYRIGHT 2008 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Jan/Feb 2008 ;ISSN: 0732-2399 ;EISSN: 1526-548X ;DOI: 10.1287/mksc.1070.0335 ;CODEN: MARSE5Full text available |
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Material Type: Article
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Intellectual capital, corporate social responsibility and sustainable competitive performance of small and medium-sized enterprises: mediating effects of organizational innovationKybernetes, 2023-11, Vol.52 (10), p.4014-4040 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0368-492X ;EISSN: 1758-7883 ;DOI: 10.1108/K-02-2022-0234Digital Resources/Online E-Resources |
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12 |
Material Type: Article
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The effect of cause-related marketing on the green consumption attitude–behaviour gap in the cosmetics industryJournal of contemporary marketing science, 2023-05, Vol.6 (1), p.22-45 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 2516-7480 ;EISSN: 2516-7480 ;DOI: 10.1108/JCMARS-08-2022-0019Digital Resources/Online E-Resources |
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13 |
Material Type: Article
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People–planet–profits for a sustainable world: integrating the triple-P idea in the marketing strategy, implementation and evaluation of service firmsInternational journal of service industry management, 2022-07, Vol.33 (4/5), p.507-519 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1757-5818 ;EISSN: 1757-5826 ;EISSN: 1758-6704 ;DOI: 10.1108/JOSM-01-2022-0033Full text available |
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14 |
Material Type: Article
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Pricing decisions of risk averse logistic companies with carbon cap and trade under Stackelberg gamePloS one, 2023-07, Vol.18 (7), p.e0287982-e0287982 [Peer Reviewed Journal]Copyright: © 2023 Huang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. ;COPYRIGHT 2023 Public Library of Science ;2023 Huang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;2023 Huang et al 2023 Huang et al ;2023 Huang et al. This is an open access article distributed under the terms of the Creative Commons Attribution License: http://creativecommons.org/licenses/by/4.0/ (the “License”), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are credited. Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1932-6203 ;EISSN: 1932-6203 ;DOI: 10.1371/journal.pone.0287982 ;PMID: 37467212Full text available |
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Material Type: Article
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Understanding and implementing CRM initiatives in international marketsInternational marketing review, 2020-08, Vol.37 (4), p.735-746 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-04-2019-0121Full text available |
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16 |
Material Type: Article
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CSR communications strategies through social media and influence on e-reputation: An exploratory studyManagement decision, 2016-03, Vol.54 (2), p.363-389 [Peer Reviewed Journal]Emerald Group Publishing Limited 2016 ;ISSN: 0025-1747 ;EISSN: 1758-6070 ;DOI: 10.1108/MD-01-2015-0015 ;CODEN: MANDA4Full text available |
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17 |
Material Type: Article
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Impact of Administration Cost on Company Sales (A Case Study of Leading I.T Company in Pakistan)Journal of information technology and economic development, 2024-04, Vol.14 (1), p.1-13 [Peer Reviewed Journal]Copyright Global Strategic Management Inc Apr 2024 ;ISSN: 2153-974X ;EISSN: 2153-9731Full text available |
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18 |
Material Type: Article
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Liking and Following and the Newsvendor: Operations and Marketing Policies Under Social InfluenceManagement science, 2016-03, Vol.62 (3), p.867-879 [Peer Reviewed Journal]2016 INFORMS ;COPYRIGHT 2016 Institute for Operations Research and the Management Sciences ;Copyright Institute for Operations Research and the Management Sciences Mar 2016 ;ISSN: 0025-1909 ;EISSN: 1526-5501 ;DOI: 10.1287/mnsc.2015.2160Digital Resources/Online E-Resources |
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19 |
Material Type: Article
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Implementation of Islamic marketing strategy in property business development: A study on Cordova residence housing and Samawa Land in Probolinggo RegencyInternational Journal of Research in Business and Social Science, 2022-12, Vol.11 (9), p.35-44 [Peer Reviewed Journal]Copyright Society for the Study of Business and Finance 2022 ;ISSN: 2147-4478 ;EISSN: 2147-4478 ;DOI: 10.20525/ijrbs.v11i9.2221Full text available |
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Material Type: Article
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‘Proudly Canadian’ and ‘no Big Tobacco affiliation’: STLTH e-cigarette advertising and positioning in CanadaTobacco control, 2023-05, p.tc-2023-057960 [Peer Reviewed Journal]Author(s) (or their employer(s)) 2023. No commercial re-use. See rights and permissions. Published by BMJ. ;2023 Author(s) (or their employer(s)) 2023. No commercial re-use. See rights and permissions. Published by BMJ. ;ISSN: 0964-4563 ;EISSN: 1468-3318 ;DOI: 10.1136/tc-2023-057960 ;PMID: 37208170Full text available |