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| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Market Valuation Models of the Effect of Advertising and Promotional Spending: A Review and Meta-AnalysisJournal of the Academy of Marketing Science, 2005-10, Vol.33 (4), p.445-460 [Peer Reviewed Journal]Copyright SAGE PUBLICATIONS, INC. Fall 2005 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1177/0092070305277693 ;CODEN: JAMSDEFull text available |
| 2 |
Material Type: Article
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Corporate Finance in Europe: Confronting Theory with PracticeFinancial management, 2004-12, Vol.33 (4), p.71-101 [Peer Reviewed Journal]Copyright 2004 Financial Management Association International ;Copyright Financial Management Association Winter 2004 ;ISSN: 0046-3892 ;EISSN: 1755-053XFull text available |
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