2 Results for All Library Resources
Sorted by:
Sorted by:
RelevanceOr hit Enter to replace sort method
- Relevance
- Date-newest
- Date-oldest
- Popularity
- Author
- Title
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
|
|
Nomear marcas em inglês vale a pena? Efeitos do estrangeirismo e do país de origem no valor da marcaBBR Brazilian business review (Portuguese ed.), 2018-11, Vol.15 (6), p.606-6232018. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 1807-734X ;DOI: 10.15728/bbr.2018.15.6.6Full text available |
| 2 |
Material Type: Article
|
|
Is naming brands in English worth doing? Effects of foreignness and country of origin on brand equityBBR Brazilian business review (Portuguese ed.), 2018-11, Vol.15 (6), p.606-623COPYRIGHT 2018 Fucape Business School/ Brazilian Business Review ;COPYRIGHT 2018 Fucape Business School/ Brazilian Business Review ;This work is licensed under a Creative Commons Attribution 4.0 International License. ;ISSN: 1808-2386 ;ISSN: 1807-734X ;EISSN: 1808-2386 ;EISSN: 1807-734X ;DOI: 10.15728/bbr.2018.15.6.6Full text available |
Personalize your results
Refine Search Results
Expand My Results
Refine My Results
Subject
- Country Of Origin (1)
- Entrepreneurs (1)
- Brands (1)
- Experiment (1)
- Market Strategy (1)
- English Foreignness (1)
- Management (1)
- Names (1)
- Branding (1)
- Language (1)
- Influence (1)
- Management Decisions (1)
- Consumers (1)
- Brand Name Products (1)
- Brand Names (1)
- Brand Image (1)
- Brand Identification (1)
-
More options
|
||||
 |
INSPIRE LIBRARY - TON DUC THANG UNIVERSITY |  |
(84-028) 37 755 057 | Feedback |
| 19 Nguyen Huu Tho St. Dist.7, HCM |  |
thuvien@tdtu.edu.vn | ||