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Results 21 - 40 of 79,105  for All Library Resources

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21
Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews
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Article
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Attribute Embedding: Learning Hierarchical Representations of Product Attributes from Consumer Reviews

Journal of marketing, 2022-11, Vol.86 (6), p.155-175 [Peer Reviewed Journal]

The Author(s) 2021 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/00222429211047822

Digital Resources/Online E-Resources

22
Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda
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Article
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Gradual Internationalization vs Born-Global/International new venture models: A review and research agenda

International marketing review, 2019-11, Vol.36 (6), p.830-858 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-10-2018-0280

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23
Loyalty Formation for Different Customer Journey Segments
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Article
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Loyalty Formation for Different Customer Journey Segments

Journal of retailing, 2019-09, Vol.95 (3), p.9-29 [Peer Reviewed Journal]

2019 ;Copyright Elsevier Limited Sep 2019 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2019.05.001

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24
Do CEOs Matter to Firm Strategic Actions and Firm Performance? A Meta-Analytic Investigation Based on Upper Echelons Theory
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Article
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Do CEOs Matter to Firm Strategic Actions and Firm Performance? A Meta-Analytic Investigation Based on Upper Echelons Theory

Personnel psychology, 2016-12, Vol.69 (4), p.775-862 [Peer Reviewed Journal]

2015 Wiley Periodicals, Inc. ;2016 Wiley Periodicals, Inc. ;ISSN: 0031-5826 ;EISSN: 1744-6570 ;DOI: 10.1111/peps.12140

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25
Customer engagement in social media: a framework and meta-analysis
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Article
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Customer engagement in social media: a framework and meta-analysis

Journal of the Academy of Marketing Science, 2020-11, Vol.48 (6), p.1211-1228 [Peer Reviewed Journal]

Academy of Marketing Science 2020 ;COPYRIGHT 2020 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00731-5

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26
Evaluating inductive vs deductive research in management studies: Implications for authors, editors, and reviewers
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Article
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Evaluating inductive vs deductive research in management studies: Implications for authors, editors, and reviewers

Qualitative research in organizations and management, 2018-06, Vol.13 (2), p.183-195 [Peer Reviewed Journal]

ISSN: 1746-5648 ;DOI: 10.1108/QROM-06-2017-1538

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27
From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce
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Article
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From Waste to Taste: How “Ugly” Labels Can Increase Purchase of Unattractive Produce

Journal of marketing, 2021-05, Vol.85 (3), p.62-77 [Peer Reviewed Journal]

The Author(s) 2021 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1177/0022242920988656

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28
The role of consumer speech acts in brand activism: a transformative advertising perspective
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Article
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The role of consumer speech acts in brand activism: a transformative advertising perspective

Journal of advertising, 2023 [Peer Reviewed Journal]

ISSN: 0091-3367 ;ISSN: 1557-7805 ;EISSN: 1557-7805 ;DOI: 10.1080/00913367.2023.2288828

Digital Resources/Online E-Resources

29
The importance of behavioral outcomes
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Article
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The importance of behavioral outcomes

Journal of the Academy of Marketing Science, 2021-05, Vol.49 (3), p.437-440 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2021 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00764-w

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30
Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI
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Article
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Understanding anthropomorphism in service provision: a meta-analysis of physical robots, chatbots, and other AI

Journal of the Academy of Marketing Science, 2021-07, Vol.49 (4), p.632-658 [Peer Reviewed Journal]

The Author(s) 2021 ;The Author(s) 2021. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00762-y

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31
The Importance of Trust for Personalized Online Advertising
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Article
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The Importance of Trust for Personalized Online Advertising

Journal of retailing, 2015-09, Vol.91 (3), p.390-409 [Peer Reviewed Journal]

2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2015.04.001 ;CODEN: JLREA3

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32
S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM
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Article
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S-D logic–informed customer engagement: integrative framework, revised fundamental propositions, and application to CRM

Journal of the Academy of Marketing Science, 2019-01, Vol.47 (1), p.161-185 [Peer Reviewed Journal]

Academy of Marketing Science 2016 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2016). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-016-0494-5

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33
Consumer journeys: developing consumer-based strategy
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Article
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Consumer journeys: developing consumer-based strategy

Journal of the Academy of Marketing Science, 2019-03, Vol.47 (2), p.187-191 [Peer Reviewed Journal]

Academy of Marketing Science 2019 ;COPYRIGHT 2019 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00636-y

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34
Reimagining marketing strategy: driving the debate on grand challenges
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Article
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Reimagining marketing strategy: driving the debate on grand challenges

Journal of the Academy of Marketing Science, 2022-01, Vol.50 (1), p.13-21 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00806-x ;PMID: 34426711

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35
Customer experience: fundamental premises and implications for research
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Article
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Customer experience: fundamental premises and implications for research

Journal of the Academy of Marketing Science, 2020-07, Vol.48 (4), p.630-648 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2020 Springer ;The Author(s) 2020. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00718-x

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36
Retailing Research in Rapidly Changing Times: On the Danger of Being Leapfrogged by Practice
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Article
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Retailing Research in Rapidly Changing Times: On the Danger of Being Leapfrogged by Practice

Journal of retailing, 2019-03, Vol.95 (1), p.6-9 [Peer Reviewed Journal]

2019 ;Copyright New York University Mar 2019 ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2019.02.001

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37
WORK ENGAGEMENT: A QUANTITATIVE REVIEW AND TEST OF ITS RELATIONS WITH TASK AND CONTEXTUAL PERFORMANCE
Material Type:
Article
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WORK ENGAGEMENT: A QUANTITATIVE REVIEW AND TEST OF ITS RELATIONS WITH TASK AND CONTEXTUAL PERFORMANCE

Personnel psychology, 2011-03, Vol.64 (1), p.89-136 [Peer Reviewed Journal]

2011 Wiley Periodicals, Inc. ;Copyright Blackwell Publishing Ltd. 2011 ;ISSN: 0031-5826 ;EISSN: 1744-6570 ;DOI: 10.1111/j.1744-6570.2010.01203.x

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38
Leader-Member Exchange (LMX) and Performance: A Meta-Analytic Review
Material Type:
Article
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Leader-Member Exchange (LMX) and Performance: A Meta-Analytic Review

Personnel psychology, 2016-03, Vol.69 (1), p.67-121 [Peer Reviewed Journal]

2015 Wiley Periodicals, Inc. ;2016 Wiley Periodicals, Inc. ;ISSN: 0031-5826 ;EISSN: 1744-6570 ;DOI: 10.1111/peps.12100

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39
Marketing survey research best practices: evidence and recommendations from a review of JAMS articles
Material Type:
Article
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Marketing survey research best practices: evidence and recommendations from a review of JAMS articles

Journal of the Academy of Marketing Science, 2018, Vol.46 (1), p.92-108 [Peer Reviewed Journal]

Academy of Marketing Science 2017 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-017-0532-y

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40
How the COVID-19 Pandemic May Change the World of Retailing
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Article
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How the COVID-19 Pandemic May Change the World of Retailing

Journal of retailing, 2020-06, Vol.96 (2), p.169-171 [Peer Reviewed Journal]

2020 New York University ;2020. New York University ;2020 New York University. Published by Elsevier Inc. All rights reserved. 2020 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2020.04.002

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Results 21 - 40 of 79,105  for All Library Resources

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