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subject: Marketing

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1	Material Type: Article	Refining the relation between cause-related marketing and consumers purchase intentions: A cross-country analysis International marketing review, 2020-08, Vol.37 (4), p.651-669 [Peer Reviewed Journal] Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-11-2018-0322 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
2	Material Type: Article	Purchase intention in an electronic commerce environment: A trade-off between controlling measures and operational performance Information technology & people (West Linn, Or.), 2019-12, Vol.32 (6), p.1345-1375 [Peer Reviewed Journal] Emerald Publishing Limited 2018 ;ISSN: 0959-3845 ;EISSN: 1758-5813 ;DOI: 10.1108/ITP-05-2018-0241 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
3	Material Type: Article	Four generational cohorts and hedonic m-shopping: association between personality traits and purchase intention Electronic commerce research, 2021-06, Vol.21 (2), p.545-570 [Peer Reviewed Journal] Springer Science+Business Media, LLC, part of Springer Nature 2019 ;COPYRIGHT 2021 Springer ;Electronic Commerce Research is a copyright of Springer, (2019). All Rights Reserved. ;Springer Science+Business Media, LLC, part of Springer Nature 2019. ;ISSN: 1389-5753 ;EISSN: 1572-9362 ;DOI: 10.1007/s10660-019-09381-4 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
4	Material Type: Article	The influences of livestreaming on online purchase intention: examining platform characteristics and consumer psychology Industrial management + data systems, 2023-03, Vol.123 (3), p.862-885 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/IMDS-07-2022-0430 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
5	Material Type: Article	An investigation of consumers’ purchase intentions towards omni-channel shopping: A qualitative exploratory study International journal of retail & distribution management, 2018-11, Vol.46 (10), p.959-976 [Peer Reviewed Journal] Emerald Publishing Limited 2018 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-04-2018-0074 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
6	Material Type: Article	Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention International review on public and nonprofit marketing, 2017-03, Vol.14 (1), p.1-18 [Peer Reviewed Journal] Springer-Verlag Berlin Heidelberg 2016 ;International Review on Public and Nonprofit Marketing is a copyright of Springer, 2017. ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/s12208-016-0151-1 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
7	Material Type: Article	Determinants of consumers' purchase intention on digital business model platform: Evidence from Ethiopia using partial least square structural equation model (PLS-SEM) technique Journal of innovation and entrepreneurship, 2023-12, Vol.12 (1), p.1-28, Article 50 The Author(s) 2023 ;The Author(s) 2023. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2192-5372 ;EISSN: 2192-5372 ;DOI: 10.1186/s13731-023-00323-x Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
8	Material Type: Article	Determinants of the online purchase intention: hedonic motivations, prices, information and trust Baltic journal of management, 2022-01, Vol.17 (1), p.56-71 [Peer Reviewed Journal] Emerald Publishing Limited 2021 ;Emerald Publishing Limited. ;ISSN: 1746-5265 ;EISSN: 1746-5273 ;DOI: 10.1108/BJM-04-2021-0140 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
9	Material Type: Article	Non-Muslim Malaysians’ purchase intention towards halal products Journal of Islamic marketing, 2022-06, Vol.13 (8), p.1751-1762 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2020-0326 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
10	Material Type: Article	Consumers' purchase intention of rapid COVID-19 tests Journal of Economics, Finance and Administrative Science, 2023-01, Vol.28 (55), p.79-95 [Peer Reviewed Journal] COPYRIGHT 2023 Universidad ESAN, Peru ;Klender Cortez, Martha del Pilar Rodríguez-García and Christian Reich. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License. ;ISSN: 2218-0648 ;ISSN: 2077-1886 ;EISSN: 2077-1886 ;DOI: 10.1108/JEFAS-11-2021-0245 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
11	Material Type: Article	Search modality effects: merely changing product search modality alters purchase intentions Journal of the Academy of Marketing Science, 2022-11, Vol.50 (6), p.1236-1256 [Peer Reviewed Journal] Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00820-z Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
12	Material Type: Article	Designing a knowledge-based system (KBS) to study consumer purchase intention: the impact of digital influencers in Pakistan Kybernetes, 2023-05, Vol.52 (5), p.1720-1744 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0368-492X ;EISSN: 1758-7883 ;DOI: 10.1108/K-06-2021-0497 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
13	Material Type: Article	effects of product scarcity and consumers' need for uniqueness on purchase intention International journal of consumer studies, 2012-05, Vol.36 (3), p.263-274 [Peer Reviewed Journal] 2011 Blackwell Publishing Ltd ;ISSN: 1470-6423 ;EISSN: 1470-6431 ;DOI: 10.1111/j.1470-6431.2011.01000.x Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
14	Material Type: Article	Factors affecting eco-friendly purchase intention: subjective norms and ecological consciousness as moderators Cogent business & management, 2022-12, Vol.9 (1), p.1-16 [Peer Reviewed Journal] 2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. 2022 ;2022 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This work is licensed under the Creative Commons Attribution License http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2331-1975 ;EISSN: 2331-1975 ;DOI: 10.1080/23311975.2022.2148334 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
15	Material Type: Article	How previous positive experiences with store brands affect purchase intention in emerging countries: A comparison between Brazil and Colombia International marketing review, 2017-01, Vol.34 (4), p.536-558 [Peer Reviewed Journal] Emerald Publishing Limited 2017 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-07-2014-0224 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
16	Material Type: Article	Examining purchase intention for luxury fashion: integrating theory of reasoned action, with affect-behavior-cognition (ABC) model, identity and social identity theories Young consumers, 2023-01, Vol.24 (1), p.114-131 [Peer Reviewed Journal] Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-07-2022-1557 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
17	Material Type: Article	Advertising Value Constructs’ Implication on Purchase Intention: Social Media Advertising Management dynamics in the knowledge economy, 2022-09, Vol.10 (3), p.287-303 [Peer Reviewed Journal] COPYRIGHT 2022 National University of Political Studies and Public Administration, College of Management ;2022. This work is published under http://creativecommons.org/licenses/by-nc-nd/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2392-8042 ;ISSN: 2286-2668 ;EISSN: 2392-8042 ;DOI: 10.2478/mdke-2022-0019 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
18	Material Type: Article	Why Ethical Consumers Don't Walk Their Talk: Towards a Framework for Understanding the Gap Between the Ethical Purchase Intentions and Actual Buying Behaviour of Ethically Minded Consumers Journal of business ethics, 2010-11, Vol.97 (1), p.139-158 [Peer Reviewed Journal] 2010 Springer ;Springer Science+Business Media B.V. 2010 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-010-0501-6 ;CODEN: JBUEDJ Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
19	Material Type: Article	Mitigating risk in ecommerce transactions: perceptions of information credibility and the role of user-generated ratings in product quality and purchase intention Electronic commerce research, 2014-03, Vol.14 (1), p.1-23 [Peer Reviewed Journal] Springer Science+Business Media New York 2014 ;COPYRIGHT 2014 Springer ;ISSN: 1389-5753 ;EISSN: 1572-9362 ;DOI: 10.1007/s10660-014-9139-2 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by
20	Material Type: Article	Effect of Social Presence toward Livestream E-Commerce on Consumers’ Purchase Intention Sustainability, 2023-02, Vol.15 (4), p.3571 [Peer Reviewed Journal] COPYRIGHT 2023 MDPI AG ;2023 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (https://creativecommons.org/licenses/by/4.0/). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2071-1050 ;EISSN: 2071-1050 ;DOI: 10.3390/su15043571 Full text available View Online Details Recommendations Reviews Times Cited External Links Citations Cited by

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Results 1 - 20 of 6,345 for All Library Resources

Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-11-2018-0322

Emerald Publishing Limited 2018 ;ISSN: 0959-3845 ;EISSN: 1758-5813 ;DOI: 10.1108/ITP-05-2018-0241

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0263-5577 ;EISSN: 1758-5783 ;DOI: 10.1108/IMDS-07-2022-0430

Emerald Publishing Limited 2018 ;ISSN: 0959-0552 ;EISSN: 1758-6690 ;DOI: 10.1108/IJRDM-04-2018-0074

Springer-Verlag Berlin Heidelberg 2016 ;International Review on Public and Nonprofit Marketing is a copyright of Springer, 2017. ;ISSN: 1865-1984 ;EISSN: 1865-1992 ;DOI: 10.1007/s12208-016-0151-1

Emerald Publishing Limited 2021 ;Emerald Publishing Limited. ;ISSN: 1746-5265 ;EISSN: 1746-5273 ;DOI: 10.1108/BJM-04-2021-0140

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-10-2020-0326

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00820-z

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0368-492X ;EISSN: 1758-7883 ;DOI: 10.1108/K-06-2021-0497

2011 Blackwell Publishing Ltd ;ISSN: 1470-6423 ;EISSN: 1470-6431 ;DOI: 10.1111/j.1470-6431.2011.01000.x

Emerald Publishing Limited 2017 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-07-2014-0224

Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-07-2022-1557

2010 Springer ;Springer Science+Business Media B.V. 2010 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-010-0501-6 ;CODEN: JBUEDJ

Springer Science+Business Media New York 2014 ;COPYRIGHT 2014 Springer ;ISSN: 1389-5753 ;EISSN: 1572-9362 ;DOI: 10.1007/s10660-014-9139-2

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