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Innovative Marketing
| Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
|---|---|---|---|
| 1 |
Material Type: Article
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Sense of online betrayal, brand hate, and outrage customers’ anti-brand activismInnovative marketing, 2021, Vol.17 (4), p.75-87 [Peer Reviewed Journal]ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.17(4).2021.07Full text available |
| 2 |
Material Type: Article
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Stimuli to adopt e-government services during Covid-19: Evidence from VietnamInnovative Marketing, 2022-01, Vol.18 (1), p.12-22 [Peer Reviewed Journal]2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(1).2022.02Full text available |
| 3 |
Material Type: Article
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Motivations and barriers to embracing augmented reality: An exploratory study with Vietnamese retailersInnovative Marketing, 2022-01, Vol.18 (3), p.28-37 [Peer Reviewed Journal]2022. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1814-2427 ;EISSN: 1816-6326 ;DOI: 10.21511/im.18(3).2022.03Full text available |
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- Cost Barrier (1)
- Customer Sense Of Online Betrayal (1)
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- Online Boycott (1)
- Electronic Government (1)
- Brand Hate (1)
- Citizen E-Empowerment (1)
- Coronaviruses (1)
- Negative Online Word Of Mouth (1)
- Attitude (1)
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