Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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31 |
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Two decades of research on nation branding: a review and future research agendaInternational marketing review, 2021-02, Vol.38 (1), p.46-69 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-01-2019-0028Full text available |
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32 |
Material Type: Article
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Influence of Streamer's Social Capital on Purchase Intention in Live Streaming E-CommerceFrontiers in psychology, 2022-01, Vol.12, p.748172-748172 [Peer Reviewed Journal]Copyright © 2022 Xu, Cui and Lyu. ;Copyright © 2022 Xu, Cui and Lyu. 2022 Xu, Cui and Lyu ;ISSN: 1664-1078 ;EISSN: 1664-1078 ;DOI: 10.3389/fpsyg.2021.748172 ;PMID: 35140648Full text available |
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33 |
Material Type: Article
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Technology readiness: a meta-analysis of conceptualizations of the construct and its impact on technology usageJournal of the Academy of Marketing Science, 2020-07, Vol.48 (4), p.649-669 [Peer Reviewed Journal]The Author(s) 2019 ;COPYRIGHT 2020 Springer ;The Author(s) 2019. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00680-8Full text available |
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34 |
Material Type: Article
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Consumer effects of front-of-package nutrition labeling: an interdisciplinary meta-analysisJournal of the Academy of Marketing Science, 2020-05, Vol.48 (3), p.360-383 [Peer Reviewed Journal]The Author(s) 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. This work is published under https://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00663-9Full text available |
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35 |
Material Type: Article
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Personalized mobile marketing strategiesJournal of the Academy of Marketing Science, 2020, Vol.48 (1), p.64-78 [Peer Reviewed Journal]Academy of Marketing Science 2019 ;COPYRIGHT 2020 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2019). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-019-00693-3Full text available |
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36 |
Material Type: Article
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Counterfeit Luxuries: Does Moral Reasoning Strategy Influence Consumers' Pursuit of Counterfeits?Journal of business ethics, 2018-08, Vol.151 (1), p.249-264 [Peer Reviewed Journal]Springer Nature B.V. 2018 ;Springer Science+Business Media Dordrecht 2016 ;Journal of Business Ethics is a copyright of Springer, (2016). All Rights Reserved. ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-016-3255-yFull text available |
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37 |
Material Type: Article
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Effective Factors in Selecting Purchasing Channels for Cosmetic Products in IranSymphonya, 2023-11 (1), p.68-95ISSN: 1593-0300 ;EISSN: 1593-0319 ;DOI: 10.4468/2023.01.05malekpour.caboni.sedighi.basileFull text available |
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38 |
Material Type: Article
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Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel IntegrationJournal of retailing, 2015-06, Vol.91 (2), p.309-325 [Peer Reviewed Journal]2015 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2014.12.009 ;CODEN: JLREA3Full text available |
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39 |
Material Type: Article
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Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agendaJournal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3Full text available |
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40 |
Material Type: Article
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Resilience, vulnerability and personality effects on social commerce intentions: the COVID-19 eraYoung consumers, 2023-04, Vol.24 (3), p.288-308 [Peer Reviewed Journal]Evangelos Mourelatos and Emmanouela Manganari. ;Evangelos Mourelatos and Emmanouela Manganari. This work is published under http://creativecommons.org/licences/by/4.0/legalcode (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 1747-3616 ;EISSN: 1758-7212 ;DOI: 10.1108/YC-04-2022-1515Full text available |
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41 |
Material Type: Article
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Variáveis comportamentais do consumidor em relação aos produtos verdes: uma revisão sistemática de literaturaRevista brasileira de marketing, 2022-07, Vol.21 (4), p.13072022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i4.20016Full text available |
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42 |
Material Type: Article
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Que tal uma carne alternativa? O efeito da neofobia e dos afetos negativos na intenção em comprar substitutos da carneRevista brasileira de marketing, 2022-07, Vol.21 (4), p.12442022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i4.20166Full text available |
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43 |
Material Type: Article
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Meta-analysis: integrating accumulated knowledgeJournal of the Academy of Marketing Science, 2018, Vol.46 (1), p.9-30 [Peer Reviewed Journal]Academy of Marketing Science 2017 ;COPYRIGHT 2018 Springer ;Journal of the Academy of Marketing Science is a copyright of Springer, (2017). All Rights Reserved. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-017-0570-5Full text available |
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44 |
Material Type: Article
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The role of socio-psychological and personality antecedents in luxury consumption: a meta-analytic reviewInternational marketing review, 2022-04, Vol.39 (2), p.269-308 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 0265-1335 ;EISSN: 1758-6763 ;DOI: 10.1108/IMR-02-2021-0096Full text available |
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45 |
Material Type: Article
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Mediating role of attitude in halal cosmetics purchase intention: an ELM perspectiveJournal of Islamic marketing, 2023-02, Vol.14 (3), p.645-679 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1759-0833 ;EISSN: 1759-0833 ;EISSN: 1759-0841 ;DOI: 10.1108/JIMA-04-2021-0112Full text available |
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46 |
Material Type: Article
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A intenção de brasileiros e de portugueses de ficar em casa durante a pandemia de COVIDRevista brasileira de marketing, 2022-05, Vol.21 (3), p.888-9412022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i3.19462Full text available |
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47 |
Material Type: Article
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Hotel website quality, perceived flow, customer satisfaction and purchase intentionJournal of hospitality and tourism technology, , Vol.7 (2), p.213-228Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2016 ;ISSN: 1757-9880 ;EISSN: 1757-9899 ;DOI: 10.1108/JHTT-02-2016-0010Full text available |
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48 |
Material Type: Article
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Gamers' Reasons for Purchasing Gaming Virtual Products: A Systematic ReviewStudies in media and communication, 2024-03, Vol.12 (1), p.254ISSN: 2325-8071 ;EISSN: 2325-808X ;DOI: 10.11114/smc.v12i1.6532Full text available |
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49 |
Material Type: Article
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THE IMPACT OF HEALTH AWARENESS, FOOD SAFETY ATTENTION, AND ATTITUDE FACTORS TOWARDS CONSUMER PURCHASE INTEREST OF FOOD PRODUCTS POST-RISE OF COVID-19Russian journal of agricultural and socio-economic sciences, 2022-02, Vol.122 (2), p.3-13EISSN: 2226-1184Full text available |
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50 |
Material Type: Article
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A continuidade de uso de uma rede social e o papel moderador da personalidade narcisista de seus usuáriosRevista brasileira de marketing, 2022-04, Vol.21 (3), p.1005-10592022. This work is licensed under https://creativecommons.org/licenses/by-nc-sa/4.0 (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 2177-5184 ;EISSN: 2177-5184 ;DOI: 10.5585/remark.v21i3.20794Full text available |