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1
How commitment to fellow customers affects the customer-firm relationship and customer citizenship behavior
How commitment to fellow customers affects the customer-firm relationship and customer citizenship behavior
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How commitment to fellow customers affects the customer-firm relationship and customer citizenship behavior

The Journal of services marketing, 2014-01, Vol.28 (2), p.147-158 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2014 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-08-2012-0145

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2
Brand experience and customer citizenship behavior: the role of brand relationship quality
Brand experience and customer citizenship behavior: the role of brand relationship quality
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Brand experience and customer citizenship behavior: the role of brand relationship quality

The Journal of consumer marketing, 2017-01, Vol.34 (3), p.268-280 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0736-3761 ;EISSN: 2052-1200 ;DOI: 10.1108/JCM-02-2016-1726

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3
Customer win-back: the role of attributions and perceptions in customers’ willingness to return
Customer win-back: the role of attributions and perceptions in customers’ willingness to return
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Customer win-back: the role of attributions and perceptions in customers’ willingness to return

Journal of the Academy of Marketing Science, 2016-03, Vol.44 (2), p.218-240 [Peer Reviewed Journal]

Academy of Marketing Science 2015 ;COPYRIGHT 2016 Springer ;Academy of Marketing Science 2016 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0453-6 ;CODEN: JAMSDE

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4
The Role of Big Data and Predictive Analytics in Retailing
The Role of Big Data and Predictive Analytics in Retailing
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The Role of Big Data and Predictive Analytics in Retailing

Journal of retailing, 2017-03, Vol.93 (1), p.79-95 [Peer Reviewed Journal]

2017 New York University ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2016.12.004 ;CODEN: JLREA3

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5
Social media engagement behavior: A framework for engaging customers through social media content
Social media engagement behavior: A framework for engaging customers through social media content
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Social media engagement behavior: A framework for engaging customers through social media content

European journal of marketing, 2019-10, Vol.53 (10), p.2213-2243 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-03-2017-0182

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6
Customer-Base Concentration: Implications for Firm Performance and Capital Markets
Customer-Base Concentration: Implications for Firm Performance and Capital Markets
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Customer-Base Concentration: Implications for Firm Performance and Capital Markets

The Accounting review, 2012-03, Vol.87 (2), p.363-392 [Peer Reviewed Journal]

2012 American Accounting Association ;Copyright American Accounting Association Mar 2012 ;ISSN: 0001-4826 ;EISSN: 1558-7967 ;DOI: 10.2308/accr-10198 ;CODEN: ACRVAS

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7
Implementing social customer relationship management: A process framework and implications in tourism and hospitality
Implementing social customer relationship management: A process framework and implications in tourism and hospitality
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Implementing social customer relationship management: A process framework and implications in tourism and hospitality

International journal of contemporary hospitality management, 2018-09, Vol.30 (7), p.2698-2726 [Peer Reviewed Journal]

Emerald Publishing Limited 2018 ;ISSN: 0959-6119 ;EISSN: 1757-1049 ;DOI: 10.1108/IJCHM-10-2015-0536

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8
The relationship between servitization and product customization strategies
The relationship between servitization and product customization strategies
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The relationship between servitization and product customization strategies

International journal of operations & production management, 2019-05, Vol.39 (3), p.454-474 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0144-3577 ;EISSN: 1758-6593 ;DOI: 10.1108/IJOPM-03-2018-0177

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9
Implementing effective customer participation for hedonic and utilitarian services
Implementing effective customer participation for hedonic and utilitarian services
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Implementing effective customer participation for hedonic and utilitarian services

The Journal of services marketing, 2019-07, Vol.33 (3), p.316-330 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2019 ;ISSN: 0887-6045 ;EISSN: 2054-1651 ;DOI: 10.1108/JSM-07-2018-0196

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10
Do you know your valuable customers?
Do you know your valuable customers?
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Do you know your valuable customers?

Journal of knowledge management, 2013-01, Vol.17 (5), p.661-676 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing Limited 2013 ;ISSN: 1367-3270 ;EISSN: 1758-7484 ;DOI: 10.1108/JKM-12-2012-0385

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11
Digital marketing for B2B organizations: structured literature review and future research directions
Digital marketing for B2B organizations: structured literature review and future research directions
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Digital marketing for B2B organizations: structured literature review and future research directions

The Journal of business & industrial marketing, 2020-06, Vol.35 (7), p.1191-1204 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2020 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-06-2019-0283

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12
Effect of commitment and customers’ satisfaction on the relationship between service quality and customer retention in rural banks in Makassar, Indonesia
Effect of commitment and customers’ satisfaction on the relationship between service quality and customer retention in rural banks in Makassar, Indonesia
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Effect of commitment and customers’ satisfaction on the relationship between service quality and customer retention in rural banks in Makassar, Indonesia

The Journal of management development, 2018-01, Vol.37 (1), p.53-64 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0262-1711 ;EISSN: 1758-7492 ;DOI: 10.1108/JMD-12-2016-0303

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13
Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Co-creation Activities
Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Co-creation Activities
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Virtual Customer Environments: Testing a Model of Voluntary Participation in Value Co-creation Activities

The Journal of product innovation management, 2009-07, Vol.26 (4), p.388-406 [Peer Reviewed Journal]

2009 Product Development & Management Association ;Copyright Blackwell Publishing Ltd. Jul 2009 ;ISSN: 0737-6782 ;EISSN: 1540-5885 ;DOI: 10.1111/j.1540-5885.2009.00667.x ;CODEN: JPIMDD

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14
Customers’ value co-creation with healthcare service network partners: The moderating effect of consumer vulnerability
Customers’ value co-creation with healthcare service network partners: The moderating effect of consumer vulnerability
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Customers’ value co-creation with healthcare service network partners: The moderating effect of consumer vulnerability

Journal of service theory and practice, 2019-10, Vol.29 (3), p.309-328 [Peer Reviewed Journal]

ISSN: 2055-6225 ;EISSN: 2055-6233 ;DOI: 10.1108/JSTP-08-2018-0178

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15
Customer engagement with brands in social media platforms: Configurations, equifinality and sharing
Customer engagement with brands in social media platforms: Configurations, equifinality and sharing
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Customer engagement with brands in social media platforms: Configurations, equifinality and sharing

European journal of marketing, 2019-09, Vol.53 (9), p.1733-1758 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-10-2017-0741

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16
Antecedents and consequences of customer engagement on Facebook: An attachment theory perspective
Antecedents and consequences of customer engagement on Facebook: An attachment theory perspective
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Antecedents and consequences of customer engagement on Facebook: An attachment theory perspective

Journal of research in interactive marketing, 2019-06, Vol.13 (2), p.204-226 [Peer Reviewed Journal]

Emerald Publishing Limited 2019 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-04-2018-0059

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17
Gender roles and customer organisational citizenship behaviour in emerging markets
Gender roles and customer organisational citizenship behaviour in emerging markets
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Gender roles and customer organisational citizenship behaviour in emerging markets

Gender in management, 2017-01, Vol.32 (8), p.503-517 [Peer Reviewed Journal]

Emerald Publishing Limited ;ISSN: 1754-2413 ;EISSN: 1754-2421 ;DOI: 10.1108/GM-01-2017-0009

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18
CRM: conceptualization and scale development
CRM: conceptualization and scale development
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CRM: conceptualization and scale development

European journal of marketing, 2005-11, Vol.39 (11/12), p.1264-1290 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Copyright Emerald Group Publishing, Limited 2005 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/03090560510623253

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19
The Future of Retailing
The Future of Retailing
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The Future of Retailing

Journal of retailing, 2017-03, Vol.93 (1), p.1-6 [Peer Reviewed Journal]

2017 The Authors ;ISSN: 0022-4359 ;EISSN: 1873-3271 ;DOI: 10.1016/j.jretai.2016.12.008 ;CODEN: JLREA3

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20
The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation
The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation
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Article 		Add to My Research

The impact on competitiveness of customer value creation through relationship capabilities and marketing innovation

The Journal of business & industrial marketing, 2019-04, Vol.34 (3), p.618-627 [Peer Reviewed Journal]

Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-03-2017-0081

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