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1 |
Material Type: Book
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Finding Wisdom In Brand Tragedies: Managing Threats To Brand EquityISBN: 9789811268175 ;ISBN: 9811268177 ;EISBN: 9789811268182 ;EISBN: 9811268185 ;DOI: 10.1142/13196#t=tocDigital Resources/Online E-Resources |
2 |
Material Type: Book
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Stand Out: The Secrets of Branding for a New GenerationISBN: 1637421230 ;ISBN: 9781637421239 ;EISBN: 1637421249 ;EISBN: 9781637421246 ;OCLC: 1285171535Digital Resources/Online E-Resources |
3 |
Material Type: Article
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The evolution of brand management thinking over the last 25 years as recorded in the Journal of Product and Brand ManagementThe journal of product & brand management, 2017-01, Vol.26 (1), p.2-12 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2017-1398Full text available |
4 |
Material Type: Article
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Enlightening the brand building–audience response linkThe journal of brand management, 2023-11, Vol.30 (6), p.550-566 [Peer Reviewed Journal]The Author(s), under exclusive licence to Springer Nature Limited 2023. corrected publication 2023. Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. ;ISSN: 1350-231X ;EISSN: 1479-1803 ;DOI: 10.1057/s41262-023-00331-yDigital Resources/Online E-Resources |
5 |
Material Type: Article
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Brand relationships through brand reputation and brand tribalismJournal of business research, 2009-03, Vol.62 (3), p.314-322 [Peer Reviewed Journal]ISSN: 0148-2963 ;EISSN: 1873-7978 ;DOI: 10.1016/j.jbusres.2008.05.010Digital Resources/Online E-Resources |
6 |
Material Type: Article
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Towards a unified theory of brand equity: conceptualizations, taxonomy and avenues for future researchThe journal of product & brand management, 2015-03, Vol.24 (1), p.3-17 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2014-0639Full text available |
7 |
Material Type: Article
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The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a ScaleJournal of marketing research, 2009-02, Vol.46 (1), p.92-104 [Peer Reviewed Journal]Copyright 2009 American Marketing Association ;Copyright American Marketing Association Feb 2009 ;Distributed under a Creative Commons Attribution 4.0 International License ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmkr.46.1.92 ;CODEN: JMKRAEDigital Resources/Online E-Resources |
8 |
Material Type: Article
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Responsible brands vs active brands? An examination of brand personality on brand awareness, brand trust, and brand loyaltyMarketing intelligence & planning, 2017-01, Vol.35 (2), p.166-179Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 0263-4503 ;EISSN: 1758-8049 ;DOI: 10.1108/MIP-04-2016-0064Full text available |
9 |
Material Type: Article
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Brand authenticity: model development and empirical testingThe journal of product & brand management, 2014-05, Vol.23 (3), p.192-199 [Peer Reviewed Journal]Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-06-2013-0339Full text available |
10 |
Material Type: Article
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Understanding the ties between brand gender and brand engagement in online brand communities: the moderating role of consumers’ biological sexThe journal of product & brand management, 2022-06, Vol.31 (5), p.761-779 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-11-2019-2659Full text available |
11 |
Material Type: Article
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An Extended Model of Preference Formation Between Global and Local Brands: The Roles of Identity Expressiveness, Trust, and AffectJournal of international marketing (East Lansing, Mich.), 2015-01, Vol.23 (1), p.50-71 [Peer Reviewed Journal]Copyright © 2015 American Marketing Association ;Copyright American Marketing Association Mar 2015 ;ISSN: 1069-031X ;EISSN: 1547-7215 ;DOI: 10.1509/jim.14.0009Digital Resources/Online E-Resources |
12 |
Material Type: Article
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Brand LoveJournal of marketing, 2012-03, Vol.76 (2), p.1-16 [Peer Reviewed Journal]Copyright © 2012, American Marking Association ;Copyright American Marketing Association Mar 2012 ;ISSN: 0022-2429 ;EISSN: 1547-7185 ;DOI: 10.1509/jm.09.0339 ;CODEN: JMKTAKDigital Resources/Online E-Resources |
13 |
Material Type: Article
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Understanding the interplay between brand and innovation management: findings and future research directionsJournal of the Academy of Marketing Science, 2015-09, Vol.43 (5), p.548-557 [Peer Reviewed Journal]Academy of Marketing Science 2015 ;COPYRIGHT 2015 Springer ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-015-0445-6 ;CODEN: JAMSDEFull text available |
14 |
Material Type: Article
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More Than Fit: Brand Extension AuthenticityJournal of marketing research, 2012-12, Vol.49 (6), p.967-983 [Peer Reviewed Journal]Copyright © 2012, American Marketing Association ;ISSN: 0022-2437 ;EISSN: 1547-7193 ;DOI: 10.1509/jmr.11.0015Digital Resources/Online E-Resources |
15 |
Material Type: Article
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Consumer emotional brand attachment with social media brands and social media brand equityEuropean journal of marketing, 2019-07, Vol.53 (6), p.1176-1204 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2018 ;ISSN: 0309-0566 ;EISSN: 1758-7123 ;DOI: 10.1108/EJM-09-2016-0511Full text available |
16 |
Material Type: Article
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Antecedents of Green Brand Equity: An Integrated ApproachJournal of business ethics, 2014-05, Vol.121 (2), p.203-215 [Peer Reviewed Journal]Springer Science+Business Media 2014 ;Springer Science+Business Media Dordrecht 2013 ;Springer Science+Business Media Dordrecht 2014 ;ISSN: 0167-4544 ;EISSN: 1573-0697 ;DOI: 10.1007/s10551-013-1689-z ;CODEN: JBUEDJFull text available |
17 |
Material Type: Article
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Brand love: development and validation of a practical scaleMarketing letters, 2017-03, Vol.28 (1), p.1-14 [Peer Reviewed Journal]Springer Science+Business Media 2017 ;Springer Science+Business Media New York 2016 ;Marketing Letters is a copyright of Springer, 2017. ;ISSN: 0923-0645 ;EISSN: 1573-059X ;DOI: 10.1007/s11002-016-9406-1Full text available |
18 |
Material Type: Article
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Determinants and outcomes of brand hateThe journal of product & brand management, 2017-01, Vol.26 (1), p.13-25 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited 2017 ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-01-2016-1070Full text available |
19 |
Material Type: Article
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Leveraging brand coolness for building strong consumer-brand relationships: different implications for products and servicesThe journal of product & brand management, 2024-02, Vol.33 (2), p.258-272 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1061-0421 ;EISSN: 2054-1643 ;DOI: 10.1108/JPBM-05-2023-4476Digital Resources/Online E-Resources |
20 |
Material Type: Article
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Examining the influence of customer-brand relationship constructs and bandwagon effect on brand loyaltyBenchmarking : an international journal, 2023-02, Vol.30 (2), p.361-381 [Peer Reviewed Journal]Emerald Publishing Limited ;Emerald Publishing Limited. ;ISSN: 1463-5771 ;EISSN: 1758-4094 ;DOI: 10.1108/BIJ-06-2021-0365Full text available |