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1
Influencer: The Science Behind Swaying Others
Influencer: The Science Behind Swaying Others
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Influencer: The Science Behind Swaying Others

ISBN: 1000317862 ;ISBN: 0367481162 ;ISBN: 100031717X ;ISBN: 0367468492 ;ISBN: 9781000317176 ;ISBN: 9781003037767 ;ISBN: 1003037763 ;ISBN: 9781000317862 ;ISBN: 9780367481162 ;ISBN: 9780367468491 ;DOI: 10.4324/9781003037767

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2
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing
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Marketing Analytics Practitioner's Guide, The - Volume 3: Digital Marketing

ISBN: 9811274509 ;ISBN: 9789811274503 ;EISBN: 9811274517 ;EISBN: 9789811274510 ;DOI: 10.1142/13377#t=toc

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3
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer
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Marketing Analytics Practitioner's Guide, The - Volume 1: Brand And Consumer

ISBN: 9811274460 ;ISBN: 9789811274466 ;EISBN: 9811274479 ;EISBN: 9789811274473 ;DOI: 10.1142/13375#t=toc

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4
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics
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Marketing Analytics Practitioner's Guide, The - Volume 4: Retail And Statistics

ISBN: 9789811274527 ;ISBN: 9811274525 ;EISBN: 9789811274534 ;EISBN: 9811274533 ;DOI: 10.1142/13378#t=toc

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5
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion
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Book 		Add to My Research

Marketing Analytics Practitioner's Guide, The - Volume 2: Product, Advertising, Packaging, Biometrics, Price And Promotion

ISBN: 9811274487 ;ISBN: 9789811274480 ;EISBN: 9789811274497 ;EISBN: 9811274495 ;DOI: 10.1142/13376#t=toc

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6
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places
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Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places

ISBN: 9781032260310 ;ISBN: 1032260351 ;ISBN: 1003286186 ;ISBN: 9781032260358 ;ISBN: 1032260319 ;ISBN: 9781003286189 ;DOI: 10.4324/9781003286189

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7
Social Marketing to Protect the Environment: What Works
Social Marketing to Protect the Environment: What Works
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Social Marketing to Protect the Environment: What Works

Copyright © 2012 by SAGE Publications, Inc. All rights reserved. No part of this book may be reproduced or utilized in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without permission in writing from the publisher. ;ISBN: 9781412991292 ;ISBN: 1412991293 ;EISBN: 1452224315 ;EISBN: 9781452224312 ;EISBN: 9781483349466 ;EISBN: 1483349462 ;EISBN: 1452238537 ;EISBN: 9781452238531 ;DOI: 10.4135/9781483349466 ;OCLC: 872672201

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8
Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds
Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds
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Marketing in Customer Technology Environments: Prospective Customers and Magical Worlds

ISBN: 9781839096013 ;ISBN: 1839096012 ;EISBN: 9781839096020 ;EISBN: 1839096020 ;OCLC: 1152057933

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9
Online influencer marketing
Online influencer marketing
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Article 		Add to My Research

Online influencer marketing

Journal of the Academy of Marketing Science, 2022-03, Vol.50 (2), p.226-251 [Peer Reviewed Journal]

Academy of Marketing Science 2021 ;COPYRIGHT 2022 Springer ;Academy of Marketing Science 2021. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-021-00829-4

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10
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy
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Article 		Add to My Research

The role of marketing in new ventures: How marketing activities should be organized in firms’ infancy

Journal of the Academy of Marketing Science, 2023-09, Vol.51 (5), p.966-989 [Peer Reviewed Journal]

The Author(s) 2023 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-022-00920-4

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11
Bayesian Statistics and Marketing
Bayesian Statistics and Marketing
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Bayesian Statistics and Marketing

2012 John Wiley & Sons, Incorporated ;ISBN: 0470863676 ;ISBN: 9780470863671 ;ISBN: 0470863684 ;ISBN: 9780470863688 ;ISBN: 0470863692 ;ISBN: 9780470863695 ;EISBN: 9780470863688 ;EISBN: 0470863684 ;DOI: 10.1002/0470863692 ;OCLC: 793995918 ;LCCallNum: HF5415.2

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12
Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing
Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing
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Book 		Add to My Research

Equity Crowdfunding in Sports Clubs: Consumer-Oriented Strategic Marketing

ISBN: 9781032341170 ;ISBN: 1032341173 ;ISBN: 9781003320623 ;ISBN: 1003320627 ;ISBN: 9781032341163 ;ISBN: 1032341165 ;DOI: 10.4324/9781003320623

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13
Contemporary Issues in Digital Marketing
Contemporary Issues in Digital Marketing
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Contemporary Issues in Digital Marketing

https://creativecommons.org/licenses/by-nc-nd/4.0/legalcode ;2022 selection and editorial matter, Outi Niininen individual chapters, the contributors ;ISBN: 1000488454 ;ISBN: 9781000488456 ;ISBN: 9780367555337 ;ISBN: 9780367555351 ;ISBN: 0367555352 ;ISBN: 0367555336 ;ISBN: 1003093906 ;ISBN: 9781003093909 ;ISBN: 9781000488494 ;ISBN: 1000488497 ;EISBN: 9781000488456 ;EISBN: 1003093906 ;EISBN: 9781000488494 ;EISBN: 1000488454 ;EISBN: 9781003093909 ;EISBN: 1000488497 ;DOI: 10.4324/9781003093909 ;OCLC: 1283853670

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14
Frontiers of the marketing paradigm in the third millennium
Frontiers of the marketing paradigm in the third millennium
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Frontiers of the marketing paradigm in the third millennium

Journal of the Academy of Marketing Science, 2012-01, Vol.40 (1), p.35-52 [Peer Reviewed Journal]

Academy of Marketing Science 2011 ;COPYRIGHT 2012 Springer ;Academy of Marketing Science 2012 ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-011-0255-4 ;CODEN: JAMSDE

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15
Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey
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Managing Customer Experiences in an Omnichannel World: Melody of Online and Offline Environments in the Customer Journey

ISBN: 9781800433892 ;ISBN: 1800433891 ;EISBN: 9781800433885 ;EISBN: 1800433883 ;OCLC: 1223093127

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16
Business to business digital content marketing: marketers’ perceptions of best practice
Business to business digital content marketing: marketers’ perceptions of best practice
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Article 		Add to My Research

Business to business digital content marketing: marketers’ perceptions of best practice

Journal of research in interactive marketing, 2014-10, Vol.8 (4), p.269-293 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2014 ;ISSN: 2040-7122 ;EISSN: 2040-7130 ;DOI: 10.1108/JRIM-02-2014-0013

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17
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda
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Article 		Add to My Research

Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda

Journal of the Academy of Marketing Science, 2021-01, Vol.49 (1), p.51-70 [Peer Reviewed Journal]

The Author(s) 2020 ;COPYRIGHT 2021 Springer ;The Author(s) 2020. This work is published under http://creativecommons.org/licenses/by/4.0/ (the “License”). Notwithstanding the ProQuest Terms and Conditions, you may use this content in accordance with the terms of the License. ;ISSN: 0092-0703 ;EISSN: 1552-7824 ;DOI: 10.1007/s11747-020-00733-3

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18
Marketing 4.0: moving from traditional to digital
Marketing 4.0: moving from traditional to digital
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Book 		Add to My Research

Marketing 4.0: moving from traditional to digital

ISBN: 1119341205 ;ISBN: 9781119341208 ;ISBN: 1119341140 ;ISBN: 9781119341147 ;EISBN: 111934106X ;EISBN: 9781119341062 ;EISBN: 1119341140 ;EISBN: 9781119341147

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19
Antecedents of social media B2B use in industrial marketing context: customers’ view
Antecedents of social media B2B use in industrial marketing context: customers’ view
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Article 		Add to My Research

Antecedents of social media B2B use in industrial marketing context: customers’ view

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.711-722 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-04-2013-0095

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20
Analysis of content creation in social media by B2B companies
Analysis of content creation in social media by B2B companies
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Article 		Add to My Research

Analysis of content creation in social media by B2B companies

The Journal of business & industrial marketing, 2015-07, Vol.30 (6), p.761-770 [Peer Reviewed Journal]

Emerald Group Publishing Limited ;Emerald Group Publishing Limited 2015 ;ISSN: 0885-8624 ;EISSN: 2052-1189 ;DOI: 10.1108/JBIM-05-2013-0118

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