Result Number | Material Type | Add to My Shelf Action | Record Details and Options |
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1 |
Material Type: Reference
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Managing High-Risk Marketing StrategiesMarketing and Finance : Creating Shareholder Value, 2013, p.228EISBN: 9781118748763 ;EISBN: 111874876XFull text available |
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2 |
Material Type: Reference
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The Consumer Experience as the Marketer’s TouchpointSocial Marketing and Social Change : Strategies and Tools for Health, Well-Being, and the Environment, 2013, p.248EISBN: 111823524X ;EISBN: 9781118235249Full text available |
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3 |
Material Type: Reference
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Who Uses Pinterest for Marketing and Why?Pinterest™ Marketing: An Hour A Day, 2013, p.13-38EISBN: 1118417674 ;EISBN: 9781118417676Full text available |
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4 |
Material Type: Reference
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The Marketing Due Diligence Diagnostic ProcessMarketing and Finance : Creating Shareholder Value, 2013EISBN: 9781118748763 ;EISBN: 111874876XFull text available |
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5 |
Material Type: Reference
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What Is Marketing Due Diligence?Marketing and Finance : Creating Shareholder Value, 2013EISBN: 9781118748763 ;EISBN: 111874876XFull text available |
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6 |
Material Type: Reference
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A Process of Marketing Due DiligenceMarketing and Finance : Creating Shareholder Value, 2013, p.42EISBN: 9781118748763 ;EISBN: 111874876XFull text available |
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7 |
Material Type: Reference
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The Future of Pinterest MarketingPinterest™ Marketing: An Hour A Day, 2013, p.267-276EISBN: 1118417674 ;EISBN: 9781118417676Full text available |
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8 |
Material Type: Reference
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Outreach and MarketingCreating and Maintaining an Information Literacy Instruction Program in the Twenty-First Century : An Ever-Changing Landscape, 2013, p.107-112EISBN: 9781780633718 ;EISBN: 1780633718Full text available |
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9 |
Material Type: Reference
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The Marketing Due Diligence Therapeutic ProcessMarketing and Finance : Creating Shareholder Value, 2013EISBN: 9781118748763 ;EISBN: 111874876XFull text available |
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10 |
Material Type: Reference
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How Marketing Meets NeuroscienceNeuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing, 2013, p.7EISBN: 3642380646 ;EISBN: 9783642380648Full text available |
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11 |
Material Type: Reference
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The History and Domains of Social MarketingSocial Marketing and Social Change : Strategies and Tools for Health, Well-Being, and the Environment, 2013, p.32EISBN: 111823524X ;EISBN: 9781118235249Full text available |
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12 |
Material Type: Reference
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Using Marketing Mix Components for Program DevelopmentSocial Marketing and Social Change : Strategies and Tools for Health, Well-Being, and the Environment, 2013, p.309-348EISBN: 111823524X ;EISBN: 9781118235249Full text available |
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13 |
Material Type: Reference
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The Added Value for the Evaluation of Marketing StimuliNeuroelectrical Brain Imaging Tools for the Study of the Efficacy of TV Advertising Stimuli and their Application to Neuromarketing, 2013, p.88EISBN: 3642380646 ;EISBN: 9783642380648Full text available |
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14 |
Material Type: Reference
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Biopolitical Marketing and Technologies of EnclosureThe SAGE Handbook of Consumer Culture, 2018, p.333-347SAGE Publications Ltd 2018 ;ISBN: 9781473929517 ;ISBN: 1473929512 ;EISBN: 1473998794 ;EISBN: 9781473998797Full text available |
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15 |
Material Type: Reference
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GrowthFreemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, 2014, p.199-225EISBN: 0124166989 ;EISBN: 9780124166981Full text available |
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16 |
Material Type: Reference
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ViralityFreemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, 2014, p.169-198EISBN: 0124166989 ;EISBN: 9780124166981Full text available |
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17 |
Material Type: Reference
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Freemium MonetizationFreemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, 2014, p.149-167EISBN: 0124166989 ;EISBN: 9780124166981Full text available |
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18 |
Material Type: Reference
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Freemium MetricsFreemium Economics: Leveraging Analytics and User Segmentation to Drive Revenue, 2014, p.83-113EISBN: 0124166989 ;EISBN: 9780124166981Full text available |
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19 |
Material Type: Reference
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Understanding Branding, Content Strategy, and Content MarketingThe Digital Crown: Winning at Content on the Web, 2014, p.21EISBN: 0124076572 ;EISBN: 9780124076570Full text available |
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20 |
Material Type: Reference
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The Development of Service-Dominant Logic within Tourism ManagementThe SAGE Handbook of Tourism Management: Applications of Theories And Concepts to Tourism, 2018, p.173-190EISBN: 152644450X ;EISBN: 9781526444509Full text available |